In order to position the brand more clearly in Scandinavia,...

11 January 2020

In order to position the brand more clearly in Scandinavia, Hummel has opened an office and showroom in Askim outside Gothenburg, run by a Swedish country manager, Rikard Björk, says Sportfack. The Danish sports brand was previously using an agent for Sweden. The new subsidiary is expected to establish Hummel ...

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