In order to position the brand more clearly in Scandinavia,...

2020-01-11T00:00:00

In order to position the brand more clearly in Scandinavia, Hummel has opened an office and showroom in Askim outside Gothenburg, run by a Swedish country manager, Rikard Björk, says Sportfack. The Danish sports brand was previously using an agent for Sweden. The new subsidiary is expected to establish Hummel ...

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