New “Enhanced Games” without drug testing

2023-07-02T09:05:00

enhanced games

Aron D’Souza, a Melbourne-born businessman who lives in London, is launching the Enhanced Games, described on the event’s website as “an alternative to the corrupt Olympic Games.” D’Souza plans to stage the inaugural Olympic-styled competition in December 2024.

SIGN-IN  if you are already a subscriber of SGI Europe

Gated access promo

Become an SGI Europe Professional subscriber

Get access to what the top decision makers are reading in the sporting goods industry:

  • Access  to all SGI Europe news across 14 coverage areas (Retail, Corporate & M&A, Financial, Product, Marketing, Trade & Sourcing, Sustainability, Technology,…)
  • Access exclusive content  before it breaks to the public, scoops and breaking news
  • Essential E-mail Briefings  with the latest analysis and most important industry developments of the international market
  • C-Suite Interviews, guest chronicles  from industry experts and leaders that are shaping the future of the industry
  • Organisation-wide access  across offices, people and devices

SUBSCRIBE TODAY!

View all subscription plans on our subscription page.