Retail

Fanatics and Sunderland announce long-term partnership

By 2024-05-03T12:11:00

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Fanatics and Sunderland Association Football Club (SAFC) have agreed to a new long-term partnership that will see the global merchandise firm become Sunderland’s new retail partner until 2034. Fanatics will become the exclusive operator for the club’s online and stadium store. This will include “significant investment” in a new store ...

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