Seoul’s trendy Gangnam district will soon get company from the Swedish sports fashion brand.
H&M (Hennes & Mauritz) said that in the first quarter ended Feb. 28 net sales rose a reported 3 percent to SEK 55.333 billion (€5.10bn).
After testing the market, Decathlon now rolls out its first collection of clothes for everyday life.
Units sold jumped by 210 percent yearly to over 2 million in 2024.
However, the French giant’s regional investments may also be good news for local retailers.
The new flagship store in London’s shopping epicenter really stands out.
Swedish training and lifestyle brand IcanIwill opens its first physical store in its home country.
Current executives Chuck Ward and Luca Barile have been promoted to new roles.
The new flagship will open in NYC later this year.