Lifestyle & Fashion

Lululemon downgraded by Morgan Stanley
19 June 2025By Mattias Björklund
The downgrade comes as Lululemon’s shares fell 19.8 percent on Friday, June 6.
Db adds Haaland, Witzøe as strategic investors
18 June 2025By Wolfgang Greiner
Two well-known Scandinavian figures have been welcomed by the Norwegian bag and travel gear company to support its global expansion and brand positioning.
First J.Lindeberg womens fashion collection ever to be released in 2026
17 June 2025By Mattias Björklund
To celebrate 30 years of collections, J.Lindeberg is introducing “A Day in the Lifestyle” and its first Women’s Wear SS26 collection.
Hilfiger closes a store after 15 years
11 June 2025By Mattias Björklund
The Stockholm store has been having financial difficulties.
Veja opens up in Marseille
11 June 2025By Mattias Björklund
Veja is opening its first store – or cultural hub, as the company calls it – in Marseille’s Friche la Belle de Mai.
RiminiWellness 2025 saw a 30% rise in international visitors
5 June 2025By Dr. Rosarita Cuccoli
The event’s focus was on innovation, education and sustainability.
Onitsuka Tiger opens a store at London’s Covent Garden
4 June 2025By SGI Europe Editorial Team
It is the brand’s first Red Concept Store in Europe.
John Hoke leaves Nike after 33 years
3 June 2025By Mattias Björklund
In October, another one of Nike’s most faithful servants will leave Beaverton, Oregon.
Swedish ICIW grew 20% in 2024, aims for more European markets
23 May 2025By Mattias Björklund
Swedish gym brand ICIW (short for I Can I Will) started in 2012. Today it is established in several of Sweden’s largest gym chains and is available in over 300 stores across the Nordic region and Europe, at sports giants such as Stadium, Intersport, and etailer Zalando.