Lifestyle & Fashion

Smart glasses market expected to grow to 17 million units by 2029, research finds
18 March 2025By Pierre-Marie Bernard
Units sold jumped by 210 percent yearly to over 2 million in 2024.
Baltic sporting goods market holding its breath as Decathlon increases its presence in 2025
13 March 2025By Vlad Vorotnikov
However, the French giant’s regional investments may also be good news for local retailers.
Lululemon has opened in Regent Street
11 March 2025
The new flagship store in London’s shopping epicenter really stands out.
IcanIwill opens its first store
6 March 2025By Mattias Björklund
Swedish training and lifestyle brand IcanIwill opens its first physical store in its home country.
Gildan announces two executive appointments
4 March 2025By SGI Europe Editorial Team
Current executives Chuck Ward and Luca Barile have been promoted to new roles.
Gymshark to open first US store
4 March 2025By SGI Europe Editorial Team and Mattias Björklund
The new flagship will open in NYC later this year.
Skechers opens up in Milan and Stockholm
3 March 2025By Mattias Björklund
Skechers has expanded its retail presence in Italy with a new concept store on Milan’s Corso Buenos Aires, the city’s premier High Street for shopping. The store brings its comfort footwear, apparel and accessories, including the brand’s popular Hands Free Slip-ins and Performance collection.
Frasers forms ten-year partnership with GMG to launch Sports Direct in MENA
28 February 2025By Mattias Björklund
A 50-store expansion plan is set to increase Frasers Group’s footprint in the Gulf region and Egypt.
Boozt moves headquarters from Sweden
26 February 2025By Mattias Björklund
Boozt, one of the leading Nordic online department stores, plans to establish its headquarters in Copenhagen, Denmark.