Running
How Puma CEO Arne Freundt plans to regain investor confidence
These are the strategic cornerstones for Puma in 2025.
Baltic sporting goods market holding its breath as Decathlon increases its presence in 2025
However, the French giant’s regional investments may also be good news for local retailers.
XXL CEO: ‘2025 is the year we return to growth’
Outdoor and sports retailer XXL has had two long, harsh years. But in 2025, CEO Freddy Sobin believes, there will be a change.
Puma x Saysky running collection sends clear message to competitors
As running groups gather once again across the continent and entries for the 2025 Great Race attract eager runners, product releases and collabs are becoming more frequent in the sports industry. The one between global giant Puma and the small Danish brand Saysky is particularly eye-catching and interesting.
Actress joins the Adidas influencing family
Brazilian-American actress Camila Mendes is set to help Adidas amplify its reach worldwide.
Lululemon has opened in Regent Street
The new flagship store in London’s shopping epicenter really stands out.
International Running Expo opens for visitor registration
In November the retail show of the running business returns to Amsterdam.
Frasers forms ten-year partnership with GMG to launch Sports Direct in MENA
A 50-store expansion plan is set to increase Frasers Group’s footprint in the Gulf region and Egypt.
Swiss brand On opens a store in Newport Beach
Measuring 530 square meters, It is the brand’s largest store in the US.
Intelligence, analysis and advice for the global sporting goods industry.
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