The Chinese brand’s in-store sales of core branded products improved 10 percent to 15 percent in the first quarter of 2025.
XTEP invites running enthusiasts to become XRC brand ambassadors.
In addition to a full assortment of running products, the Brisbane store is equipped with cricket and rugby products to please all Aussies.
Arabaghian has previously worked for Red Bull, The North Face, Oakley and Vans.
Foley most recently held the position of CEO GO Ssport and is also the founder of the Independent Sports Retailers Alliance in Ireland.
Tara McRae, who until recently led Puma’s Marketing and Brand Strategy in North America, will immediately switch roles.
After 12 years with the company, Marc Maurer is departing, but four new key senior leaders are coming aboard.
Connect+ is a premium plan offering AI, coaching and tools to personalize users’ health and fitness.
“Go Wild” is the big running campaign for Puma that really gets attention right now.