The Royal Spanish Football Federation (RFEF) and Adidas are extending...

The Royal Spanish Football Federation (RFEF) and Adidas are extending their sponsorship deal through 2030. Adidas originally supplied the Spanish national team's jersey from 1981 to 1983. The present deal dates back to 1991. As recently as last June (see SGI Europe Vol. 30 N°19+20), Adidas was threatening to take ...

SIGN-IN  if you are already a subscriber of SGI Europe

Gated access promo

Become an SGI Europe Professional subscriber

Get access to what the top decision makers are reading in the sporting goods industry:

  • Access  to all SGI Europe news across 14 coverage areas (Retail, Corporate & M&A, Financial, Product, Marketing, Trade & Sourcing, Sustainability, Technology,…)
  • Access exclusive content  before it breaks to the public, scoops and breaking news
  • Essential E-mail Briefings  with the latest analysis and most important industry developments of the international market
  • C-Suite Interviews, guest chronicles  from industry experts and leaders that are shaping the future of the industry
  • Organisation-wide access  across offices, people and devices

View all subscription plans on our subscription page.