All Action Sports articles – Page 25
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Article
Elan Launches The Artec Brand Of Snowboards
Artec Snowboards, previously a sub-brand of Elan, has become a stand-alone brand. Elan Snowboards launched its so-called Artec Project in 2004, based on the idea of blending technology with art. Addressing core freestyle snowboarders, the Artec Project has been marketing-oriented and focused on branding. It has involved the close collaboration ...
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News briefs
Sessions, an American snowboard company, has named Daniel Fitzgerald to...
Sessions, an American snowboard company, has named Daniel Fitzgerald to head its European sales office in Zurich. Fitzgerald was previously a sales manager at Alprausch. Sessions has been selling to Europe for 15 years through exclusive distributors in several countries but only recently began selling direct in Switzerland. The appointment ...
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News briefs
Snowboarders represented 11 percent of the users of ski lifts...
Snowboarders represented 11 percent of the users of ski lifts in Sweden last year, down from 19 percent five years ago, according to SLAO, the Swedish association of ski lift operators. The number of people using short skis has also declined, from 5 to 3 percent, while the proportion of ...
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Bonfire Snowboarding names Rian Rhoe as marketing coordinator.
Bonfire Snowboarding names Rian Rhoe as marketing coordinator.
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News briefs
Elan Snowboards has introduced its first women’s specific line of...
Elan Snowboards has introduced its first women’s specific line of products, called Elan Chicas. Coinciding with the new range, which was designed and developed with the help of female snowboarders sponsored by Elan, is a new website, www.elanchicas.com, where professional female snowboarders like Lisa Filzmoser, Dominique Vallée and Connie Bleicher ...
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News briefs
Burton Snowboards has promoted Clark Gundlach to executive vice president...
Burton Snowboards has promoted Clark Gundlach to executive vice president and general manager from his former position of vice president of North American sales. Other promotions include Greg Dacyshyn to senior vice president and creative director of product and Bryan Johnston to senior vice president of global marketing. Separately, Edward ...
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Markus Klaiber has been appointed Elan Snowboards’ sales and marketing...
Markus Klaiber has been appointed Elan Snowboards’ sales and marketing agent for Austria
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Burton Snowboards has opened its first store in Tokyo, located...
Burton Snowboards has opened its first store in Tokyo, located in trendy Harajuku neighborhood.
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News briefs
The first-ever Snowboard D-Day will take place at select European...
The first-ever Snowboard D-Day will take place at select European snow resorts on Sunday, Dec. 17, 2006. Sponsored by EuroSIMA, the European boardsports industry manufacturers association, the event will feature snowboarding lessons, product testing, snowboard demos, contests, concerts and parties, all open to the general public. EuroSIMA plans to make ...
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This year’s EuroSIMA Innovation Competition for surfing, skateboarding and snowboarding...
This year’s EuroSIMA Innovation Competition for surfing, skateboarding and snowboarding items will no longer focus on ecology and the environment, but it will also reward technical innovations, and the prize budget has been doubled to €20,000 (the deadline for applications is Sept. 4).
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Short stops
POC Sweden begins supplying the Swedish Freestyle team, in addition...
POC Sweden begins supplying the Swedish Freestyle team, in addition to already supplying the Swedish and U.S. Alpine ski teams.
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News briefs
Fischer is introducing freestyle cross-country skiing in Europe with the...
Fischer is introducing freestyle cross-country skiing in Europe with the release of its Jibskate. It will originally be available in 5 countries: Switzerland, Austria, Germany, Sweden and France, using Fischer’s established distribution in the countries. The Jibskate is different from a regular cross-country ski in that it is curled up ...
