All Action Sports articles – Page 6
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ArticleSurf Expo expands offering to include select outdoor products
Trade shows around the world continue to look for ways to redefine themselves or strengthen their presence in the order market, which is increasingly dominated by digital or exclusive events. The latest example is Florida’s Surf Expo, a three-day action sports trade show in Orlando produced by Emerald X, the ...
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News briefsBurton launches capsule with Design Your Pride contest winner
Source: Burton Burton has announced the Burton x Happy Impulse Capsule collection designed by Roberta Hall, aka “Happy Impulse;” winner of the brand’s 2022 Design Your Pride contest. Burton’s initiative called for LGBTQ+ artists from around the world to submit a body of work (in any medium) ...
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ArticleVF Corp. has a “realistic” turnaround strategy in place
VF Corp., which has begun a rigorous six- to 12-month process to find a new CEO, says it has a plan in place that will improve its sales and profitability fortunes over the next 12 months. It centers on continued growth for its The North Face (TNF), EMEA, and direct-to-consumer ...
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ArticleSurf icon Kelly Slater launches sustainable footwear brand
Eleven-time world champion surfer Kelly Slater has launched a new sustainable footwear brand, KLLY. Slater says KLLY Footwear fills a niche in the footwear industry by withstanding the rigors of daily wear and outdoor adventures while helping to reduce the fashion industry’s environmental impact. The first product in the KLLY ...
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ArticleGoPro sees opportunity from new go-to-market effort
After three years of a pandemic-induced strategy that focused on a reduced retail presence by about 30 percent, lower marketing expenditures, and an exit from an entry-level SKU due to supply chain constraints, GoPro has adjusted its go-to-market approach. The GoPro group believes its new line of attack – ...
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News briefsBlue Tomato enters Italian market
Source: Mattia Caravello (OUTBND SRL) Tiziano Taglianozzi, Shop Manager at the new Trento store Boardsports and lifestyle specialist Blue Tomato, part of U.S. company Zumiez since 2012, has opened its first store in Italy. The omnichannel chain opened a 250-sqm store last week on Via Paolo Oss-Mazzurana ...
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News briefsRusty relaunches in Europe
Rusty Apparel is about to make a comeback in Europe. A new distribution structure for the European market is currently being set up from Germany. “We are thrilled to bring Rusty Apparel back to Europe,” says Matthias Warns of Jeff Green Vertriebs GmbH in Varel, which is responsible for setting ...
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ArticleAuthentic entering “next phase” of Boardriders acquisition
After making a binding offer for the group in late March, Authentic Brands Group announced that it has entered the “next phase” of its acquisition of Boardriders, the owner of the Quiksilver, Billabong, Roxy, DC Shoes, RVCA, Element, VonZipper and Honolua brands, with the signing of a definitive agreement. “We ...
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ArticleAuthentic Brands Group makes binding offer to acquire Boardriders
Authentic Brands Group (ABG), a global brand development, marketing and entertainment platform that owns more than 40 lifestyle, entertainment and media brands, including Reebok, Eddie Bauer, Spyder, Volcom, Airwalk, Nautica, Prince or Sports Illustrated, announced March 31 that it had made a binding offer to acquire Boardriders, the global action ...
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ArticleTecnica Group wraps up record financial year
According to its 2022 financial statements just published, Italy’s Tecnica Group looks back on the highest results in its history, with sales of €561 million, up 21 percent year-on-year. Adjusted Ebitda amounted to €94.5 million, up 14 percent compared to FY2021. In 2022, the company also posted a consolidated operating ...
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News briefsCheers to Jake: The Burton Mine77 x Underberg collab
We had to read twice to make sure it wasn’t April’s Fools Day yet, but Burton Snowboards unveiled a story on March 16 that most of us probably didn’t know about the late Jack Burton: “It could be argued that Jake enjoyed an Underberg on more mountains ...
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ArticleAlpkit recycles wetsuits with Circular Flow
After 7 years of manufacturing wetsuits, British outdoor and cycling brand and retailer Alpkit has partnered with Circular Flow to recycle old wetsuits into new, reused products. As open-water swimming booms and consumers spend more money on outdoor sports, more neoprene ends up in the trash each year. 20,000 more ...
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ArticleElevate Outdoor Collective appoints chief operations officer
Source: Elevate Outdoor Collective Josee Larocque Executive appointments continue at Elevate Outdoor Collective (EOC) following the group’s rebranding in 2022. Effective immediately, Josee Larocque is the company’s new chief operations officer, leading global operations from manufacturing to distribution. As a key member of the leadership team, she ...
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News briefsGlobe Intl. eyes H2 for improved profitability
Australian company Globe Intl. reported an after-tax net loss of A$0.2 million versus a profit of A$12.5 million for its H1 ended Dec. 31 as revenues declined by 16 percent to A$120.5 million (€77.5m). Ebit came in at A$0.9 million, or 0.7 percent of sales, significantly below the 12.7 percent ...
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ArticleIs ABG buying Boardriders?
Jamie Salter-led Authentic Brands Group (ABG) may be on the verge of landing another big fish for its portfolio of brands. Recent developments suggest Oaktree Capital-controlled Boardriders is on the verge of selling its portfolio of largely surf-focused brands, led by Quiksilver and Billabong, and ABG appears in a position ...
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News briefsHang Ten returns to the European market
Californian surf lifestyle brand Hang Ten, founded in Seal Beach in 1960 by surf legends Duke Boyd and Doris Moore, is back on the European licensing scene and has appointed Plus Licens as its European licensing agent. Hang Ten became synonymous with the surf lifestyle in the 1960s, earning a ...
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News briefsC-Skins wetsuits with new distributor for Portugal and Spain
Peak Distribution, the Dutch company that has represented the C-Skins wetsuit brand in the Benelux since 2011 and has also served the wider Northern European region as well as Germany, Austria and Switzerland since 2014, has been appointed C-Skins distributor for Portugal and Spain. C-Skins was founded in 1993 as ...
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News briefsVista sets course for action sports division, led by Fox Racing’s president
According to Shop Eat Surf, Jeff McGuane, president of Fox Racing, has been promoted at Vista Outdoor to lead a restructured Action Sports division, which includes Fox Racing, Bell, Giro, Blackburn, Krash, Copilot and Raskullz. Vista Outdoor acquired Fox Racing in August 2022. According to the same media source, McGuane’s ...
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News briefsMore new staff at Elevate Outdoor Collective
Source: EOC Susanne von Hoermann After the rebranding of the group and several executive changes in 2022, Elevate Outdoor Collective (EOC) – the owner of K2, Völkl, Marker, Dalbello, Ride Snowboards, Line Skis, Backcountry Access, Atlas Snow Shoe, Tubbs Snowshoes and other brands – is heading into ...
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ArticleSwedish e-tailer Ridestore nears SEK 1 billion in sales
According to an article on ehandel.se, Swedish e-tailer Ridestore reported sales of just over SEK 1 billion (€90.8m) in its latest financial statements for 2021/2022, including currency exchange gains. Excluding, earnings were SEK 975 million (€87.6m), solid growth from SEK 600 million (€53.9m) the previous year. The privately held company ...
