All Action Sports articles – Page 7
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News briefsVans and Timberland launch capsule together
VF brands Vans and Timberland have teamed up to design a capsule together for the first time. Celebrating the 30th anniversary of Vans’ iconic Half Cab, the two brands offer a brand new style based on Vans’ iconic model first released in 1992 and Timberland’s Euro Hiker boot, created in ...
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News briefsInternational Ski and Snowboard Federation takes over the Freeride World Tour
With immediate effect, the Freeride World Tour (FWT) is merging with the International Ski and Snowboard Federation (FIS), which is taking over the shares of the FWT. The two organizations will work together from the 2022/23 season. The FIS, founded in 1924, is recognized by the International Olympic Committee (IOC), ...
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News briefsUnion and Capita open new European sales hub in Milan
Union Binding Company and CAPiTA Snowboarding will be opening a new European sales hub in Milan, operational as of Jan. 1, 2023. Based in the business and university district of Bicocca, this office will be home to European and Italian sales and marketing management. It will also be a hub ...
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News briefsKappa introduces its first U.S. Ski & Snowboard collection
Kappa’s first U.S. Ski & Snowboard collection has hit the brand’s stores and related online outlets. The range – the activewear version of the race outfits worn by the athletes on the U.S. team – comprises a ski jacket and pants, a fleece sweater, an ultra-light ...
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News briefsProtest Sportswear signs distribution partner for Canada and the U.S.
Dutch brand Protest Sportswear has signed a distribution agreement with Whiteland, a Canadian sportswear distributor headquartered in Montréal with warehouses in Montréal, New York State and California. The partnership will expand Protest’s reach in both the U.S. and Canada. As the Protest brand has been very successful both in the ...
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News briefsSunGod’s latest crowdfunding campaign hit nearly £3 million
SunGod’s new crowdfunding campaign on Crowdcube, dubbed “The 2022 Vision Raise,” rapidly hit nearly £3 million (€3.5 million). The campaign by the British performance eyewear brand, which is now closed, had a fundraising target of £1 million (€1.2 million) and got 200 percent overfunded in less than 80 minutes. The ...
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News briefsBoardriders lays off 170 employees globally
As reported by the Orange County Business Journal (OCBJ) and Shop-Eat-Surf, Boardriders has laid off many employees in various regions. Both media report a loss of about 170 jobs (110 positions in the Americas and 60 in the Asia-Pacific regions). In a statement quoted by SES, the company reorganizes its ...
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News briefsHurley is focusing on expansion
U.S. action sports brand Hurley is currently reporting sales growth of more than 50 percent through September 2022. The year kicked off for the brand, which was acquired by Bluestar Alliance from Nike in 2019, with the Hurley Pro Sunset Beach, the first competition it has sponsored in nearly three ...
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News briefsEivy signs snowboarder Jamie Anderson
Swedish base layer brand Eivy has signed a multi-year contract with U.S. snowboarder Jamie Anderson, multiple X-Games and Olympic gold medalist. Eivy is distributed in Europe, Japan, Australia, New Zealand and North America. The brand’s vision is less stuff, more adventure through “MultiFUNctional” clothing. Based in Åre, Eivy works with ...
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News briefsQuiksilver releases “Surf the Mountain” range of snow gear
Quiksilver has introduced a full range of snow gear for snowboarders and skiers, dubbed “Surf the Mountain,” with pieces designed and tested by the brand’s athletes. The collection comprises jackets, bibs, pants and fleece and is complete with performance outerwear created and worn by riders like Travis Rice, Sammy Carlson, ...
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News briefs“Double Trouble / My new life with twins” - a short film with snowboarder Aline Bock
German professional snowboarder and former FWT champion Aline Bock has spent her career traveling the world, competing in contests and making snowboard films, but in the summer of 2021 her life changed completely when she became a mother to twins. In the new 7-minute short film “Double Trouble / My ...
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News briefsLacoste and Thrasher skate mag collab
Source: Lacoste Thrasher x Lacoste Legendary skateboarding magazine Thrasher, which has been around since 1981, has teamed up with apparel brand Lacoste for the first time for a joint skate collection. The collection’s design combines style elements from San Francisco and Paris, the two hometowns of the ...
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News briefsBlue Tomato expands in Norway
Blue Tomato has opened a second Norwegian store, after the one in Oslo, in the city of Trondheim. A third is due to follow in Bergen, and there are plans for a store in Rovaniemi, Finland, as well. “Trondheim is located at the center of retail in central Norway and ...
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News briefsNidecker launches innovative snowboard binding
Source: www.nidecker.com Nidecker Supermatic Swiss snowboard brand Nidecker has introduced the Supermatic, an innovative binding that offers automatic operation, a universal design that suits all snowboard boots from any manufacturer – whereas most of these systems require specific boots – and a dual slip-in and strap entry ...
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News briefsMarcel Korner to become new CEO of TSG International
Source: TSG Marcel Korner Marcel Korner will become the new CEO of Zurich-based TSG International AG, a specialist in protective equipment for action sports originally founded by Titus Dittmann in Germany in 1988, effective Oct. 1, 2022. He succeeds Ruedi Herger, who, together with his partners, took ...
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News briefsGoPro launches Hero11 camera in three versions
GoPro, celebrating its 20th anniversary in 2022, has released three versions of its new Hero11 Black camera: Hero11 Black, Hero11 Black Creator Edition and Hero11 Black Mini. All three cameras feature a new, larger sensor that offers the highest resolution, highest 10-bit color depth, best video stabilization and widest field ...
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News briefsGoPro's subscription service surpasses two million subscribers
GoPro, which celebrates its 20th anniversary in 2022, announced that its highly profitable GoPro subscription service has surpassed the two million subscriber mark. The GoPro subscription offers customers unlimited cloud storage, the ability to automatically upload footage directly from GoPro cameras to the cloud, premium editing tools in the Quik ...
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ArticleTenson sells ColourWear to Swedish Active Brands Group
Sweden-based Active Brands Group Scandinavia AB (not to be confused with Oslo, Norway-based Active Brands AS) announced the acquisition of ColourWear from Tenson, expanding its product portfolio in the board and ski apparel market and strengthening its position as a global distributor of consumer, health and sports brands. ColourWear was ...
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News briefsSurf Expo launches tool to help buyers, brands connect more efficiently
Emerald’s Surf Expo watersports and coastal lifestyle marketplace is launching Surf Expo Connect in conjunction with its upcoming show at the Orange County Convention Center in Orlando, Florida, on Sept. 8-10. Surf Expo Connect provides a seamless way for both buyers and exhibitors “to create meaningful new business connections, make ...
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News briefsVölkl, Dalbello and Marker realign sales structure in Germany
Source: EOC Volker Brötzenberger Following the changes in the global sales organization of Elevate Outdoor Collective (EOC) – formerly K2-MDV Holdings, which includes the K2 Ski, K2 Snowboarding, Völkl, Marker, Dalbello, Line, Ride, BCA, Tubbs Snowshoes, Atlas Snowshoes, Madshus and K2 Skates brands – the German subsidiary ...
