All Action Sports articles – Page 8
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News briefs
Surf Expo with more than 600 exhibiting brands in September in Orlando
Surf Expo, the world’s largest and longest-running watersports, beach and resort lifestyle trade show, returns to the Orange County Convention Center in Orlando, Florida, Sept. 8-10. According to organizers, the show will feature more than 600 exhibitors – including 150 new brands – and 18 percent more floor space than ...
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News briefs
Dakine enters wind hardware segment
Source: https://wind.dakine.com Dakine’s new Chase Wing Board Dakine has expanded its line of wind products with its first hardgoods, including the new Cyclone Wing, the Chase Wind Board and the Charger Foil Kit. Dakine has been offering wind and wave sports accessories since the adjustable windsurfing foot ...
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Article
Elevate Outdoor Collective’s new ‘One Team’ approach restructures global sales
Elevate Outdoor Collective (EOC), formerly K2 Sports, announced a fundamental change to its global sales structure designed to support the growth of its independent brands.
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News briefs
Nissan and Hurley collaborate on special van model
Automaker Nissan has teamed up with Hurley to develop a special surf van, a discreet camper “designed by surfers, for surfers.” The Primastar City Surfer, currently apparently only marketed in Spain, is an evolution of Nissan’s existing Primastar model and has built-in features that make transporting boards and gear and ...
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News briefs
Blue Tomato opens first store in Sweden
Boardsports and streetwear specialist Blue Tomato has chosen Gothenburg for its first Swedish shop. The 260-square-meter retail store is located at Vallgatan 34. Blue Tomato was founded in 1988 by Austrian snowboarder Gerfried Schuller and opened its first store in 1994. Since 2012, the company has been owned by U.S.-based ...
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News briefs
Alibaba reports skateboard trend in China
Chinese technology company Alibaba reports a surge in sales of skateboards. In China, skateboarding is considered an outsider sport or culture, not least because of its U.S. influences. Source: Elon Shi via Alizila Skateboarder Elon Shi in Shanghai However, as Alizila, Alibaba’s news platform, writes, skateboarding’s reputation ...
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News briefs
Liberated Brands acquires surfing brand Captain Fin
Surf lifestyle and hardgoods brand Captain Fin Co. has been acquired by Liberated Brands, the global master licensee for Volcom and Spyder. Based in San Diego, Captain Fin has been designing and building surfboard fins, clothing and surfing accessories since 2007. Liberated Brands, which has its global headquarters in Costa ...
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News briefs
New VP of global marketing at Quiksilver
ShopEatSurf reports that Boardriders has appointed a new VP of global marketing for Quiksilver. Bobby Gascon previously spent 13 years at Vans, where he most recently served as senior director of global marketing for Action Sports. There, he worked on key Vans projects such as the Vans Park Series and ...
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News briefs
London Ski & Snowboard Festival 2022 is canceled
The London Ski & Snowboard Festival planned for Oct. 27 to 30, 2022, at Battersea Park is canceled. The new organizer of the event, the Smart Group, has published a statement on Facebook, declaring the cancellation of this year’s festival and the introduction of another new organization: “We have been ...
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News briefs
A new zone for boardsports start-ups in France’s New Aquitaine
EuroSIMA, the European surf industry association, has agreed on a new partnership with the Médoc Atlantique Agglomeration Community to create an economic activity zone dedicated to boardsports in the municipality of Lacanau, in France’s southwest, Sport-Guide reported. The announcement was made by Jean-Louis Rodrigues, the president of EuroSIMA, at the ...
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News briefs
Roxy releases new campaign
The Boardriders, Inc. brand Roxy is back with a second chapter celebrating female boardriders’ supernatural strength and dedication. After last year’s “Cute” campaign took control of a long-running narrative associated with female surfers, this year’s chapter deepens the message by giving new meaning to another familiar colloquialism. Over the years, ...
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News briefs
Notox launches surfboards made from upcycled carbon fiber and bio-resin epoxy
The French surfboard company Notox is partnering with the epoxy resin system supplier Sicomin and Airbus to create a line of “eco-surfboards,” using post-industry carbon waste from the Airbus production in Nantes. The new R-Carbon technology boards are made from end-of-roll pieces or defective carbon fabrics that ...
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News briefs
Blue Tomato opens its 70th store
The Austrian board sports and lifestyle retail chain Blue Tomato has just opened its 70th shop. Currently, the company is running physical stores in Germany, Austria, Finland, Switzerland, the Netherlands and – since the end of 2021 – Norway. The newly opened 230 sqm Blue Tomato store is next to ...
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News briefs
London Ski & Snowboard Festival returns in October
Starting over with its new organizing event company Smart Group, the London Ski & Snowboard Festival is scheduled for Oct. 27 to 30, 2022, at Battersea Park. The four-day festival features a 42-meter ski jump, parkour arena, practice slope and a marketplace with over 200 brands and snowsports destinations. Among ...
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News briefs
WSL expands partnership with Rip Curl
The World Surf League (WSL) and Rip Curl announced an extended partnership, with the Australian surf brand coming on board as the presenting partner of the MEO Pro Portugal, the third stop on the 2022 Championship Tour (CT), along with the Boost Mobile Gold Coast Pro and the Sydney Surf ...
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News briefs
Action Sports Career Fair in Hossegor is back this week
After two years of absence due to the pandemic and following the two very successful first editions, EUROSIMA, the MACS District Council and the City of Hossegor, together with the Saint-Vincent-de-Tyrosse Employment Agency, are organizing the third edition of the Action Sports Career Fair on Friday, March 25, 2022, from ...
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News briefs
Element Skateboards will be donating 1% of its global hardgood sales
Element Skateboards has announced it will donate one percent of all global hardgoods sales to 1% for the Planet. In a press release, the brand said, “At Element, we are not climate scientists. We are skateboarders, adventurers, creatives; a community of passionate people who care. We care about our planet, ...
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Article
GoPro is back in the black, as subscriptions gain traction
The first year of GoPro’s Direct-To-Consumer subscription strategy was a wild success by any measure for the American producer of action cameras. Revenues in 2021 grew 30 percent year-over-year to $1.16 billion as subscriptions rose by 107 percent. The company currently has approximately 1.6 million total subscribers paying $49.99 monthly ...
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News briefs
French pioneer in snowboard bindings has passed away
Robert Emery, a French pioneer in the development and manufacturing of snowboard bindings, has passed away at the age of 68. He inherited a factory that was making camping accessories and other products from his father Roger in 1948. The eponymous firm, Emery; then developed a series of ski bindings ...
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News briefs
EuroSIMA launches surf podcast
EuroSIMA, the European surf industry association, is launching a podcast on the surfing business. Produced with Impact Zone Surf Podcast, Inside Eurosima, as the podcast is called, will be taking listeners “behind the scenes into the heart of the Actions Sports industry” and the artists, entrepreneurs and executives behind it. ...