All Amer Sports articles – Page 4
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News briefs
A former professional snowboarder, David Pitschi, has joined the Nidecker...
A former professional snowboarder, David Pitschi, has joined the Nidecker Group as brand manager for its Yes snowboards subsidiary. He will be working with one of the brand's ambassadors, Alex Warburton, and with its owners, David Carrier-Porcheron, Romain de Marchi and Jan Petter Solberg. Warburton will be retaining the post ...
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Article
Amer invests in winter sports after a strong rise in sales
Amer Sports has decided to invest €30 million over the next 12 months in the modernization of its ski manufacturing facilities in Austria and the logistics in the segment. The program, which was part of the group's long-term strategy, has been approved by China's Anta Sports Products and its other ...
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News briefs
After two and a half years of development, Salomon is...
After two and a half years of development, Salomon is launching a new collection of skis, boots and bindings, called “Sons of a Blast,” with special new features. The skis use a new Edge Amplifier technology for improved power transmission. The boots also offer a more direct power transmission to ...
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Article
Amer ramps up omni-channel investment
Amer Sports is ramping up investments in its omni-channel strategy to deal with changes that have weakened the U.S. market. The group suffered a decline in underlying operating profit for the first quarter and its earnings were hit by unfavorable hedging rates.Heikki Takala, Amer's chief executive, explained in a conference ...
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