All Asics articles
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News briefs
Asics partners with the Saudi Olympic and Paralympic Committee
Asics and the Saudi Olympic and Paralympic Committee (SOPC) announced the signing of a three-year official partnership agreement.
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News briefs
SportsShoes.com reports 22% growth in international sales
Gains 75,000 new customers in H1 FY25.
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News briefs
Asics creates slip-on shoe in collab with Japanese rock band
The Asics-one is the result of a collaboration between the brand and rock band One Ok Rock.
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Article
Well-known brand-name products surface on Shein
Major brands face scrutiny as their products appear on Shein, sparking environmental and ethical concerns.
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News briefs
Asics partners with Team Bath Tennis in the UK
Using the expertise of the ASICS Tennis Academy, this collaboration will provide upskilling opportunities for coaches across the UK.
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Article
Foot Locker customer prioritizes discretionary spending on footwear
Foot Locker stays on course despite economic challenges, focusing on its loyalty program, expanded brand portfolio, and upcoming mobile app launch.
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News briefs
Asics no longer manufactures equipment for a world sport
Apparel and equipment, including baseball gear, is Asics’ most difficult segment with a profit margin of only 2.8% last year.
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Article
Top three changes in the 2024 Stifel US sneaker survey
Nike, New Balance and Adidas are the most popular sneaker brands in Stifel’s 17th sneaker survey.
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News briefs
StockX resale report: Asics soars 589% in 2024 as sneaker resale market evolves
While traditional powerhouses like Nike and Jordan have experienced a decline, challenger brand Asics has seen almost 600% growth in resale.
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Article
Asics will hit FY26 targets early after blockbuster H1
The Japanese group reported net profit growth of 70 percent to ¥42,219 million (€261.7m) versus ¥24,796 million for the six months ended June 30. H1 operating profit increased by nearly 76 percent to ¥58,996 million (€365.8m) from ¥33,610 million as total revenues grew by 18.0 percent to ¥342,199 million (€2.12b). ...
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News briefs
Asics takes action in Cambodian factory incident
A recent accusation from an international human rights organization has highlighted potential violations of workers’ rights to unionize at a footwear factory in Cambodia. The factory in question is utilized by the Japanese sportswear company Asics.
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Article
Asics tests production of customized on-demand insoles
Asics and Dassault Systèmes have opened a test studio near Paris to trial on-demand personalized insoles.
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News briefs
Japanese financial institutions to sell $1.2 billion in Asics stock
A group of Japanese financial entities, including 15 banks and investment funds, plans to sell 73,916,500 shares of Asics’ common stock at 2,442.5 Japanese Yen (€14.60) per share through a secondary offering. This move comes after a remarkable year for the Japanese sportswear company, with its stock price surging over ...
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News briefs
Onitsuka Tiger celebrates on Champs-Elysées
Days before the 2024 Summer Games begin, Onitsuka Tiger will start celebrating its 75th anniversary at the Hôtel Onitsuka Tiger in Paris.
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News briefs
Asics and Paris aim to tackle mental illness through spontaneous sport
Together with a handful of handball professionals, including Asics-sponsored Océane Sercien and Dylan Nahi, Asics, We Are Etandart and the City of Paris have inaugurated a newly renovated handball court at Square Montholon in the 9th arrondissement of the capital.
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Article
Asics’ Gary Raucher: “Our role in society is inspire people to move”
SGI Europe spoke to Gary Raucher, Executive Vice President, Head of Product, Marketing, and Merchandising at Asics, about the brand’s influential role in promoting physical and mental health through sport.
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News briefs
Well−being on top of Asics’ sustainability agenda
With the release today of its 2023 sustainability report, Asics reveals how prioritizing mental and physical well-being is helping to drive its sustainability agenda across a range of material topics from supply chains to climate action. Key examples include: Raising awareness of the global gender gap ...
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C-Suite Interview
Community first: Why Snipes is much more than just a retailer
Dennis Schröder’s vision takes Snipes beyond retail. Discover how community engagement drives the company’s success.
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News briefs
Asics Olympic collection for Japan stands for sustainability and diversity
The upcoming Summer Olympics and Paralympics in Paris will see a wealth of product releases in terms of athletes’ clothing, footwear and other equipment. The Japanese team has now been kitted out with clothing and footwear by Asics. The brand says it created its collection around three themes: conditioning, sustainability ...