All Athletics articles – Page 10
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News briefs
Nike and Adidas have both hit headlines in the last...
Nike and Adidas have both hit headlines in the last weeks with efforts to make shoes that help athletes to run a marathon in less than two hours. Adidas has been working on it with the Sub 2 program, leading to the launch of the Adizero Sub2 shoes used by ...
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Vans and retailing lead growth for VF
Buoyant demand for the Vans brand, robust own retail sales and international markets just about made up for sluggishness in the U.S. market for VF Corporation in the fourth quarter.The group reported flat sales of about $3.3 billion for the quarter, an increase of 1 percent in constant currencies. VF's ...
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Asics and the International Association of Athletics Federations (IAAF) have...
Asics and the International Association of Athletics Federations (IAAF) have signed up a new multiple-year partnership which makes Asics an Official IAAF Partner. The Japanese firm will become the new top-tier sports brand sponsor, and will replace Adidas, which has prematurely ended its relationship with IAAF. The 11-year sponsorship deal ...
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Weak U.S. wholesale market impacts VF
The North Face's turnover soared by 20 percent in constant currencies for the third quarter in Europe, the Middle East and Africa (EMEA), but this ample rise could not make up for weakness in the North American wholesale market. This has more broadly affected sales at VF Corporation, the owner ...
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Peak Sport invests in efficient retailing and international markets
Peak Sport Products blamed sluggish economic conditions and intense competition in the Chinese market for a decline of 6.0 percent in sales to 1,298.1 million yuan renminbi (€173.7m-$194.6m) in the first half of this year, although it has been improving its store network and expanding in international markets.Peak Sport saw ...
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Amer Sports raises organic sales targets
Amer Sports has raised its target for organic growth, aiming to reach sales of €3.5 billion without acquisitions in 2020, with at least mid-single digit annual organic sales growth in constant currencies. The target issued last year called for the same level of sales to be achieved through a combination ...
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News briefs
Adidas has launched a new sub-category of apparel, Athletics, which...
Adidas has launched a new sub-category of apparel, Athletics, which is meant to be worn by athletes before and after their game or competition. This contemporary take on pre-game wear was launched at an event in New York last week with a U.S. track athlete, Tori Bowie, Andrew Wiggins of ...
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Brooks takes over in Spain, too.
Brooks Running has set up a new Spanish subsidiary in the Barcelona Moda Centre, after working for several years with a sales agency, Sigma Sport. The new Spanish operation, which also covers Portugal, will be run by Dan Rickfelder, who has been with Brooks for almost two decades. He was ...
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Strong rebound for Puma in Europe
Puma strongly rebounded in Europe in the second quarter, pushed up by the European football championships as well as a broader uptick in sales across many countries and distribution channels.Puma's turnover in Europe, the Middle East and Africa (EMEA) jumped by 18.8 percent to €321.3 million for the three months, ...
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Weak quarter for Timberland affects VF sales guidance
The outdoor and action sports business at VF Corp brought in mixed results for the second quarter ended July 2, combining sales increases for The North Face and Vans, and a decline for Timberland, caused by the Americas and Asia-Pacific.The group said it was broadly on track but the Timberland ...
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Shoe Dog sheds light on Knight's character
Phil Knight's formal retirement from Nike comes just a few weeks after the publication of his sharply-penned and sometimes personal account of the brand's early days. Shoe Dog provides captivating insights into the joys and mishaps of the “Crazy Idea,” when a somewhat aloof “Buck” Knight and a small band ...
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News briefs
Russian athletes appear increasingly unlikely to take part in the...
Russian athletes appear increasingly unlikely to take part in the European championships in Amsterdam in July and in the Rio Olympics in August after the International Athletics Federation (IAAF) decided unanimously at an extraordinary council meeting in Vienna last week that the Russian athletics federation had not met the conditions ...
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News briefs
In yet another huge endorsement deal, Under Armour has agreed...
In yet another huge endorsement deal, Under Armour has agreed to fork out $280 million for a 15-year contract with the University of California in Los Angeles (UCLA), which has been described as the largest shoe and apparel deal in the history of the National Collegiate Athletic Association (NCAA). UCLA ...
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Peak Sport invests in running and sports events
While continuing to raise its sportswear sales in China and in international markets, Peak Sport Products intends to expand laterally by operating as a sports agency and an organizer of sports events, fitness camps and training programs. The Chinese sports company says it wants to invest in technology and staff ...
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News briefs
Nike has an exclusive sponsorship deal with the Kenyan athletics...
Nike has an exclusive sponsorship deal with the Kenyan athletics federation (Athletics Kenya) but according to a recent report in The New York Times, the company is now at the center of a corruption investigation in the country with regard to that contract. In 2011, the American giant agreed to ...
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Amer gears up for expansion in ball sports and fitness
Amer Sports ended last year with a robust fourth quarter, again fueled by sharp rises in apparel and footwear sales. The turnover of the Finnish group, with brands from Salomon to Atomic, Arc'teryx, Wilson and Precor, among others, increased by 11 percent to €783.7 million, with a rise of 6 ...
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News briefs
The Adidas Group has denied a report by the BBC...
The Adidas Group has denied a report by the BBC earlier this month that it intends to put a premature end to its contract as an official partner of the International Athletics Federation (IAAF), describing it as inaccurate. Media reports claimed that Adidas wanted to end the eleven-year contract, which ...
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News briefs
Sports participation in the U.K. continues to rise, according to...
Sports participation in the U.K. continues to rise, according to the latest Sport England Active People Survey. The study, which covers the period between Oct. 2014 and Sept. 2015, reveals that 15.74 million people aged 16 and over played at least 30 minutes of sport at moderate intensity at least ...
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News briefs
Joma Sport has become the official sponsor of the Olympic...
Joma Sport has become the official sponsor of the Olympic Committee of Portugal (COP). The deal signed between the Spanish sports company and the Olympic and Paralympic committees earlier this month runs until 2020, including the Rio Games next year as well as the Tokyo Olympics in 2020. The partnership ...
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Coe relinquishes Nike ambassador deal
Sebastian Coe, president of the International Association of Athletics Federations (IAAF), has relinquished his deal as a Nike ambassador, after increasing unrest over what some critics have described as a potential conflict of interests. At a conference in Monaco on Thursday, Coe denied any such issues but admitted that the ...