All Athletics articles – Page 11
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News briefs
Adidas has inked a five-year agreement with Louisiana Tech University...
Adidas has inked a five-year agreement with Louisiana Tech University Athletics to outfit its 16 men's and women's teams in Adidas uniforms, apparel, footwear and equipment through the 2021-22 season. The partnership starts in July, except for women's basketball because that team has one year left on a deal with ...
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News briefs
The average number of rounds of golf played in the...
The average number of rounds of golf played in the U.K. during the third quarter of this year is down by 7 percent compared with the third quarter of 2014. The total since the beginning of the year remains up by 1 percent thanks to a good first half. Scotland ...
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Strategic changes pay off at Amer Sports
Following strategic changes begun last year, the balls sports business at Amer Sports contributed a sharp rise in the group's sales for the third quarter, while the company's turnover continued to advance briskly in apparel, footwear, own retailing and China.The Finnish group's sales increased by 11 percent to €713.7 million ...
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Dynafit and Salewa move into Asian markets
The Oberalp Group is building up its business in Asia, with licensing and distribution deals signed or in advanced discussions in China, South Korea and Taiwan, and with distinct approaches for the Salewa and Dynafit brands. In South Korea, Oberalp has sealed a licensing and distribution agreement for Salewa with K2. ...
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Nike wows the market
Nike started its fiscal year with an exuberant quarter, defying economic issues in China and reporting impressive increases in futures orders. The results for the three months until the end of August were way above market estimates and ahead of Nike's own expectations.The Nike group's sales climbed by 14 percent ...
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News briefs
Precor, part of Amer Sports, and Mad Dogg Athletics, the...
Precor, part of Amer Sports, and Mad Dogg Athletics, the creators of the spinning indoor cycling program and Spinner line of bikes, have announced an exclusive worldwide distribution agreement under which Precor will assume all commercial Spinner bike production for a brand-new range of Spinner indoor cycling equipment. The financial terms ...
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Halfords reports a 11% drop in summer sales
Bad weather in the U.K. was blamed for causing a sharp drop in sales in Halfords' cycling range in the eight weeks ended Aug. 28. The rainy and inconsistent weather in July and August discouraged casual cyclists from buying new equipment, according to the retailer, which saw revenues in those ...
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News briefs
Craft has signed a five-year deal to become the new...
Craft has signed a five-year deal to become the new official partner and clothing supplier to the Swedish athletics national team. The team was set to wear the new Craft collection for the first time at the current World Athletics Championships in Beijing. After focusing traditionally on winter sports, Craft ...
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Targeting outdoor athletics, TNF regionalizes EMEA
The North Face turned up at the OutDoor fair with an adjusted range, launching the Mountain Athletics line into European wholesale accounts and displaying a much narrower and upgraded Summit Series.Already on the market in North America, the Mountain Athletics range provides apparel and footwear for people who train for ...
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VF posts higher revenues in Outdoor & Action Sports
VF Corp. saw consolidated revenues increase by 4.7 percent in the second quarter, or by 10 percent on a currency-neutral basis, reaching €2,513.9 million. The growth was especially driven by its Outdoor & Action Sports coalition, whose sales jumped by 16 percent on a currency-neutral basis, with double-digit increases for ...
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News briefs
Brooks Running has become the exclusive footwear and apparel sponsor...
Brooks Running has become the exclusive footwear and apparel sponsor for the 23rd European Athletics Championships, which will take place in July 2016 in Amsterdam. That is where Brooks relocated its European head office earlier this year: The brand's facilities are based in the Olympic stadium, where most of the ...
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News briefs
Puma has teamed up with the Cuban Olympic Committee, so...
Puma has teamed up with the Cuban Olympic Committee, so that Cuban athletes will be wearing the brand's apparel and footwear at the 2016 Summer Olympics in Rio, as leisurewear when they are not competing and as sportswear for various ceremonies. The brand already has separate deals with the Cuban ...
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News briefs
Joma Sport will dress the Mexican teams at the Panamerican...
Joma Sport will dress the Mexican teams at the Panamerican Games in Toronto later this year and at the Olympic Games in Rio de Janeiro in 2016. The Spanish brand has already been the sponsor of the Mexican Athletics Federation for the past two years. In connection with the signature ...
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News briefs
New Balance has announced a multi-year sponsorship agreement with England...
New Balance has announced a multi-year sponsorship agreement with England Athletics, the governing body for athletics in England, which supports athletics and running clubs. The brand will supply performance uniforms for all its representative teams, developing new designs across all disciplines and age groups. It will also offer exclusive discounts ...
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Umbro is making waves in Europe again
Umbro is apparently trying to reassert itself as a football brand in Europe, after Nike took away from it all its juiciest football licenses. The brand announced that it will replace Nike as the official supplier of the PSV Eindhoven football club in the Netherlands from the 2015-16 season and ...
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Strong showing for VF’s outdoor brands
All the three major brands in the Outdoor & Action Sports segment of VF Corp. had double-digit growth in local currencies during the fourth quarter of 2014. The biggest one, The North Face, enjoyed a 12 percent increase, driven by a jump of 30 percent in its direct-to-consumer (DTC) business.In ...
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News briefs
The French sporting goods industry federation, Fifas, and the French...
The French sporting goods industry federation, Fifas, and the French Cycling Council have appointed a new executive director, Virgile Caillet, to take the place of Catherine Trachtenberg who has held the job for 11 years. She will leave at the end of this year to ensure a smooth transition. The ...
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Brisk run for Asics in Europe
Asics is enjoying a brisk run in Europe, the Middle East and Africa (EMEA), where its sales increased by 16.0 percent for the first half of this year, driven by buoyant sales of both footwear and apparel in the running and tennis categories.Sales of running shoes jumped by 17.9 percent ...
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Double-digit sales hike for TNF
The North Face enjoyed a sales hike of 11 percent for the second quarter of its financial year, until 28 June. The rise was driven by an improvement of 37 percent in its own retail sales, against a low single-digit increase in the brand's wholesale business. Sales are on track ...
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News briefs
Dennis Wilson, the founder of Lululemon Athletics, is attempting to...
Dennis Wilson, the founder of Lululemon Athletics, is attempting to regain control of the company, according to American press reports. The Wall Street Journal reported that Wilson was studying various options, together with Goldman Sachs. These include a buyout of the company but also a sale of Wilson's shareholding, placed ...
