All Athletics articles – Page 12
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From the start of next year Sport 2000 Germany will...
From the start of next year Sport 2000 Germany will be the official competence partner of the German athletics federation (DLV). Sport 2000 will be the sole retail partner for laufen.de, the website supported by the DLV, allowing it to provide relevant updates about product trends and other tips. These ...
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Sport 2000 has sealed a deal with DLV, the German...
Sport 2000 has sealed a deal with DLV, the German athletics association. It will be represented as official partner of DLV on the website laufen.de and provide the website with information from the sporting goods retail industry. The website will also include a search function for Sport 2000 retailers that ...
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AL&SA (Anthony L&S Athletics), in partnership with Samsung North America,...
AL&SA (Anthony L&S Athletics), in partnership with Samsung North America, has announced a new agreement with Symphony Holdings that grants AL&SA an exclusive perpetual license for Pony in North America. Pony was founded in Manhattan in 1972 by Uruguay-born entrepreneur Roberto Muller. After repeated changes of ownership in the last ...
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Flavio Mazzocchi, who left last year as general manager of...
Flavio Mazzocchi, who left last year as general manager of Intersport Italia, started a new challenge a few weeks ago as Italian country manager for Champion Europe, in charge of wholesale and retail operations. It's a new position inside the company, where the two functions were handled by different managers. ...
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Nike is going to take the place of Adidas as...
Nike is going to take the place of Adidas as the new official supplier of uniforms for the UK Athletics team next year, according to The Daily Telegraph. The report indicates that a court has rejected a claim by Adidas that challenged Nike's offer, arguing that it had a right ...
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Sergei Bubka has announced that he will stand to succeed...
Sergei Bubka has announced that he will stand to succeed Jacques Rogge as the president of the International Olympic Committee (IOC). Bubka, 49, who won six pole vault world titles along with his Olympic gold, will be the youngest candidate in the running. He is a member of the IOC ...
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Charlie Denson, president of the Nike brand, will become a...
Charlie Denson, president of the Nike brand, will become a honorary doctor of Utah State University, where he graduated in 1979. After graduation, he started a 30-year career at Nike as an assistant store manager at The Athletics Department in Portland, Oregon, which was Nike's first store. He later ran ...
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Article
Puma launches the “Nature of Performance”
This year, Puma is introducing a new cross-category platform, called the “Nature of Performance,” to underscore its more performance-oriented positioning. The new theme is supposed to serve as inspiration for new products in football, running, training and fitness, and it will underpin the brand's marketing campaigns. The platform should ensure ...
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New Balance celebrated its new sponsorship deal with Athletics Ireland...
New Balance celebrated its new sponsorship deal with Athletics Ireland (AAI) in a ceremony held at the Market Bar in Dublin on Jan. 29, which saw the unveiling of the new strip developed to carry the new colors of the team. The three-year sponsorship contract, which replaces that of Asics, ...
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Asics is the new sponsor of the French Athletics Federation (FFA), replacing...
Asics is the new sponsor of the French Athletics Federation (FFA), replacing Adidas as its official apparel supplier. The company will develop and provide competition and training wear for the French athletics team until the end of 2016. The four-year deal will thus cover the next two editions of the World Athletics ...
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Article
Asics implements geo-marketing in Italy
Shortly after Mizuno's takeover of the distribution of its products in Italy, Asics officials report that they have taken full ownership of their Italian subsidiary. Franco Arese, who brought Asics to Italy in 1982 as its distributor, has sold his remaining minority stake in Asics Italia. Aged 68, he is set to retire ...
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Kalenji, the exclusive sports footwear brand of Décathlon and the Oxylane group, has signed...
Kalenji, the exclusive sports footwear brand of Décathlon and the Oxylane group, has signed a four-year sponsorship deal with a French athlete, Benjamin Malaty, which took effect on Jan. 1. The 26-year-old runner, who will also help in product development, is due to represent Kalenji in the Prom'Classic race in Nice, scheduled for Jan. 6, ...
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Article
English people are sportier
The organization of the Olympic Games in London and the success of Britain's athletes at the Games have led to a considerable increase in sports participation in the country, after the continued decline that was registered last year. According to figures released by Sport England, the grass-roots funding body, the number ...
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Article
The major sports brands are set for growth in Korea
As the competition has been heating up in the Korean sporting goods market, with outdoor brands snatching market share from their rivals in the rest of the market, the most active brands have been focusing on improving the sell-through in their hundreds of franchised and own stores.The Korean sports apparel ...
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News briefs
After its painful split with the French football team, Adidas...
After its painful split with the French football team, Adidas has lost another French partner of four decades as the country's athletics federation switched to Asics. The Japanese brand is to provide outfits for French track and field athletes for four years from the start of January in all international ...
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Some sports brands shine in the Olympics
With the London Olympic Games barely over, the leading sports brands were already counting their marketing medals (no longer just gold, silver and bronze, but now also digital hits and fans) and preparing for the next edition in Rio de Janeiro in four years' time.Though there were many empty seats ...
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News briefs
None of 125 people working at the head office of...
None of 125 people working at the head office of Champion Europe in Carpi was injured. Same for the 75-odd employees at the nearby office in Campogalliano of Game 7 Athletics, the Italian sporting goods retail chain owned by Champion Europe. However, they were all told to go home last Tuesday, after the second shock ...
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Article
K-Swiss bets on Clean Classics
K-Swiss saw its shares tumble last week as the Californian company reported that its sales had slumped and its orders were on the slide. The company's entire turnover decreased by 4.3 percent to $69.3 million for the first quarter, with an increase of 17.8 percent to $48.5 million in international ...
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L-Fashion completes its new European sales structure
Rounding up a major reorganization of its European sales network, L-Fashion Group has hired a country manager for Switzerland with a good pedigree to drive sales of its Icepeak and Luhta brands as well as Li-Ning, the Chinese brand that the Finnish group has had the right to distribute in ...
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Game 7 Athletics reports a turnaround
Game 7 Athletics is the Italian chain of sporting goods stores born in 2008 from the ashes of the former bankrupt Giacomelli Sport. For its last financial year, ended on June 30, the company has reported its first net profit since Champion Europe bought selected assets of the former Giacomelli ...
