All Athletics articles – Page 14
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News briefs
In an effort to reach elusive, young, media-savvy consumers, Timberland...
In an effort to reach elusive, young, media-savvy consumers, Timberland is rolling out an integrated global marketing campaign to support its autumn 2009 footwear collections. Select campaign elements launch this month in the U.S., Italy and the U.K. On the media front, the company is introducing “Expedition Timberland,” a mobile ...
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News briefs
Anton Nistl is the new president of DC Shoes in...
Anton Nistl is the new president of DC Shoes in the Americas, according to DC’s parent, Quiksilver. He succeeds Nick Adcock. Nistl was most recently senior vice president for sales at Vida Shoes International, a licensee of such brands as Baby Phat, Run Athletics, Esprit and Osh Kosh. He has ...
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News briefs
Puma is launching a line of sneakers in tribute to...
Puma is launching a line of sneakers in tribute to an Olympic sprinter, Usain Bolt of Jamaica. They have already started selling them in Japan, where the news service Nikkei reported lines outside a Puma store, in preparation for a global launch. The shoes are modeled after the orange spikes ...
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News briefs
Last week, as part of the opening of the IAAF...
Last week, as part of the opening of the IAAF World Championships in Athletics, 20 runners from 19 countries in Europe ran through the German Historical Museum in Berlin. The so-called Museum Run was organized by Run Free Now, a collaboration among Intersport, Adidas and Asics to promote running as ...
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Article
Financial Indicators Worsen At Timberland, Despite Strength In Boots
Revenues fell by 14.4 percent at Timberland in the second quarter ended July 3, hitting $179.7 million. The gross margin fell by 1.9 percentage points to 42.0 percent of sales due to higher product costs, currency effects, lower margins on off-price business and higher provisions for inventories. The company’s operating ...
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News briefs
Bike Expo, being held Jul 23-26 in Munich, has announced...
Bike Expo, being held Jul 23-26 in Munich, has announced a new designated area for the display of innovative and unconventional ideas and products related to cycling. Among the exhibitors in the new Innovations + Trends Village will be Zigo, Lezyne, Kettenmax, Veloboy, Jango, Biria, Tribus Athletics and RTI Sports, ...
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Article
British Authorities Want More Active Citizens
British government authorities and the City of London have pledged new funding to raise sports participation in the country as it gets ready organize the 2012 Olympic Games in London. Hopefully, this will help to stop the negative slide in sporting goods sales highlighted by NDP Group’s figures on page ...
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News briefs
The Russian pole vaulter Yelena Isinbayeva has signed a multi-year...
The Russian pole vaulter Yelena Isinbayeva has signed a multi-year deal with the Chinese company Li-Ning after her contract with Adidas expired last year. The world-record-holder plans to retire in 2013, the year the world athletics championships are held in Moscow, after competing in the world championship this summer in ...
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News briefs
Intersport has launched a marketing campaign under the Run Free...
Intersport has launched a marketing campaign under the Run Free Now tag. According to the group, it is the largest campaign promoting running, and is conducted in cooperation with Asics and Adidas. Customers of European Intersport shops can join a raffle in which the champion can win €75,000 and 18 ...
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Article
Champion Europe Expands Its Footprint
Champion Europe has signed new important distribution deals in the last few weeks in several countries including Russia and the Ukraine, the states of the Persian Gulf, South Africa and Lebanon. It has also appointed a new country manager for Spain, Alberto Sanchez, who worked previously for Nestlé. Royal ...
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News briefs
Intersport Germany has sealed a deal with DLV, the German...
Intersport Germany has sealed a deal with DLV, the German athletics association, and with Nike, which is DLV’s sponsor for sporting goods. The affiliated members of the buying group are now the exclusive points of sale for DLV’s official Swoosh-branded apparel, including some special products that Nike has prepared for ...
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Short stops
Joma has signed a deal as official technical sponsor of...
Joma has signed a deal as official technical sponsor of the Royal Spanish Athletics Federation until January 2013.
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Article
Secondary Brands Help Timberland To Report A Profit
Timberland’s profit grew by 18.5 percent to $30.7 million for the third quarter ended Sept. 26, but the management is concerned about its numbers for the year as customers curb their spending. The company had a 2.2 percent drop in sales for the quarter to $423.6 million. This number was ...
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News briefs
Adidas has extended and amplified its partnership with the International...
Adidas has extended and amplified its partnership with the International Amateur Athletics Federation (IAAF). From 2009 until 2019, Adidas will be the official IAAF athletic sponsor, including global sponsorship rights for the IAAF’s World Athletic Series events – meaning all the world championships held by the IAAF, in nine categories. ...
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Article
Secondary Brands Help Timberland To Report A Profit
Timberland’s profit grew by 18.5 percent to $30.7 million for the third quarter ended Sept. 26, but the management is concerned about its numbers for the year, however, as customers curb their spending. The company had a 2.2 percent drop in sales for the quarter to $423.6 million. This number ...
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News briefs
The French athletics federation (FFA) has extended its long-time partnership...
The French athletics federation (FFA) has extended its long-time partnership with Adidas. The contract calls for the supply of equipment for athletes and officials, as well as a lump sum and a bonus depending on the performance of French athletes. Adidas and the FFA have been partners for more than ...
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News briefs
The North Face has reorganized its research and development efforts...
The North Face has reorganized its research and development efforts into four categories: outdoor, action sports, performance athletics and youth. VF Corporation’s star brand delivered a sales increase of more than 40 percent in dollar terms during the second quarter ended June 30, rising at similar rates in the U.S. ...
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Article
Giacomelli Becomes Game 7 Athletics
Champion Europe, which bought Giacomelli Sport two years ago, when it was still losing money, has decided to reposition the Italian sporting goods chain after its inability to generate profits under its older format. It will keep only 30 of the 43 remaining stores in Italy and rename them Game ...
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News briefs
Prince has disclosed its pending acquisition of Viking Athletics, a...
Prince has disclosed its pending acquisition of Viking Athletics, a platform tennis brand founded in Lindenhurst, N.Y., in 1984 by the player David Kjeldsen. Details of the deal, including final purchase price, are still being ironed out. Viking Athletics is said to own more than a 50 percent share in ...
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Article
Sales Decline At Puma
Puma continues to suffer from a sharp downturn in its U.S. sales, but the company enjoyed comparable sales growth in other regions, an inflated gross margin and a remarkable jump of more than 12 percent for orders in Europe, the Middle East and Africa (EMEA) at the end of the ...
