All Athletics articles – Page 15
-
News briefs
Sport 2000, the French purchasing and marketing group, will sponsor...
Sport 2000, the French purchasing and marketing group, will sponsor the French Women’s Handball team for the next three years. The decision takes place in anticipation of the 2007 World Women’s Handball Championship, taking place in France next Dec. 2-16 and the 2008 Olympic Games in has recently sought to ...
-
Article
Taf Announces New Initiatives
The Athlete’s Foot will sport a new logo and a simplified new banner, TAF, on any new stores opened anywhere around the world from November onward. The initiative goes along with a new modular merchandising system, the launch of an exclusive line of sports apparel and increased support for the ...
-
News briefs
Sugoi, a Canadian company that produces apparel for running, cycling,...
Sugoi, a Canadian company that produces apparel for running, cycling, athletics and fitness, has started shipping merchandise to its 1,000-odd European customers from a European distribution center in Europe,starting with the Spring 2008 line, instead of sending them over directly from its head office in Vancouver. Sugoi will actually be ...
-
Short stops
The Council of the International Amateur Athletics Federation announces that...
The Council of the International Amateur Athletics Federation announces that the IAAF World Championships in Athletics will be held in Daegu (Korea) in 2011 and in Moscow in 2013, after the next editions already planned in Osaka this year and in Berlin in 2009.
-
Article
Hi-tec Reshuffles The Deck On Strong Gains In Outdoor
In yet another senior executive change at Hi-Tec Sports, Peter Lawson, international sales manager, left the British-based outdoor and court sports company in June. The executive has switched to Tula, a British brand of women’s bags that is headed up by Roger Best, who was a former colleague of his ...
-
Article
Mizuno Sells Many Football And Running Shoes In Europe
Mizuno is making a certain statement in several European markets with its football and running shoes, offering good technology at a relatively reasonable price. Its footwear sales in Europe have been growing at an annual rate of about 25 percent over the last few years. Combined with sports bags and ...
-
Article
Intersport Enters Other New Markets, Steps Up Sports Marketing
Intersport is signing up for three years as a sponsor of the Tour de France, ensuring a lot of signage along the famous French bike race, which runs on July 1-23. Some co-branding action is planned with Nike, another important sponsor of the Tour. A special bike model from Intersport’s ...
-
Article
Cultures Clash Or Complement Each Other At Adidas And Reebok
When he traveled to London two weeks ago to make a speech on the benefits of Reebok’s costly acquisition, Herbert Hainer, Adidas’ chief executive, carried with him a pair of Reebok’s Premiere running shoes to try them out. Hainer admitted that he had yet to buy his first pair of ...
