All Athletics articles – Page 4
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News briefsNew race walking event to debut at Paris 2024
World Athletics has announced that a new race walking team event will debut at the Paris 2024 Olympic Games. The new marathon race walk will feature 25 teams, each comprising one male and one female athlete, who will complete the marathon distance (42.195km) in four legs of approximately equal distance. ...
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News briefsAsics opens its first European pro athlete training center
Japanese sports brand Asics has announced the opening of Chojo Camp Europe, the brand’s first European pro-athlete training center. The camp, managed by Dave Klink, is located at Font-Romeau, a commune in France’s Pyrénées-Orientales, near the Spanish border. Font-Romeau is one of the oldest ski resorts in France and the ...
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News briefsVolleyball emerges as the digital champion for 2022
The International Volleyball Federation (FIVB) has emerged as the leader among sports authorities in the 7th edition of the #SportOnSocial League Table, a social media performance benchmarking tool established every year by research, digital and creative agency Redtorch. FIVB ranked second last year when the top spot was occupied by ...
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Short stops
Short Stops Week 11, 2023
RETAIL & DISTRIBUTION +++ On March 18, Pádel Nuestro will be opening both a second Chilean store, in Talca (following the one in the capital of Santiago in January), and a first French store, in Colombiers +++ PRODUCT & MARKETING +++ Nox’s AT.2 Limited Edition 2023 will be ...
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News briefsFIFA is reportedly considering taking over the Stade de France
According to French sports daily L’Equipe, FIFA is considering taking over the Stade de France after the football governing body’s president, Gianni Infantino, discussed the matter with France’s president Emmanuel Macron during a meeting in Paris last month, the report says. FIFA has, however, denied its interest in purchasing the ...
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ArticleIOC continues to support Ukrainian athletes in run-up to next Olympics
The International Olympic Committee (IOC) continues its strong efforts to support Ukrainian athletes. The $7.5 million Solidarity Fund will help them prepare for the Paris 2024 Olympics and the Milan Cortina 2026 Winter Olympics. So far, some 3,000 Ukrainian athletes and coaches have benefited from this support and direct assistance ...
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News briefsOn announces professional running team in Australia
Swiss performance brand On has announced its professional running team, On Athletics Club, in Australia with the launch of the Oceania division. On Athletics Club is a two-year-old vision that began in Boulder, Colorado, with the objective of building a team of young athletes with potential. The company gives On ...
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Short stops
Short Stops Week 9, 2023
EXECUTIVE CHANGES +++ Superdry has announced the appointment of Lysa Hardy, who serves as chief marketing officer and executive director at Hotel Chocolat, to the Superdry board as an independent non-executive director, effective May 1, 2023 +++ European Professional Club Rugby (EPCR) has announced that Jacques Raynaud, currently CEO of ...
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News briefsRich Paul and New Balance launch new sportswear brand
Rich Paul is entering the sportswear business. The American sports agent representing severals prominent NBA players, has announced the launch of Klutch Athletics, a new sports apparel brand “co-authored” with New Balance. Paul is the sports agent who represents LeBron James and is also otherwise known for his romance with ...
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Short stops
Short Stops Week 7, 2023
PRODUCT & MARKETING +++ Adidas has unveiled the UWCL Pro Ball Eindhoven, the official match ball for the 2022/23 UEFA Champions League knockout stages and final +++ Galvin Green has announced six-time DP World Tour winner and 2018 Ryder Cup player Thorbjørn Olesen as a new member of its ...
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ArticleInt'l Cricket Council tops social media ranking among sports federations
BCW Sports has released its “2022 International Sports Federations Social Media Ranking,” published annually since 2016.
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News briefsNike to renew sponsorship early to end UK Athletics' financial troubles
The Times reports that Nike and UK Athletics are close to extending their sponsorship deal for another ten years. The agreement, which currently runs until 2030, would therefore expire in 2040. The new agreement reportedly involves an up-front payment of future earnings from Nike to UK Athletics. The cash injection ...
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ArticleThe biggest dates in the sports and outdoor industry this year
Our calendar has the biggest industry dates this year and all the dates you need to plan your sports and outdoor gear social media campaign.
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ArticleAnalysis: Sporting Goods Scorecard Q3 2022 – The top performers by sales and profit
Our Q3 Scorecard includes the revenue and profit development of 42 major sporting goods companies.
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News briefsReebok announces the winner of the 2022 Reebok Human Rights Award
Source: Reebok Dieter Cantu named recipient of 2022 Reebok Human Rights Award Reebok has announced that community organizer, activist and social entrepreneur Dieter Cantu has been named the recipient of the 2022 Reebok Human Rights Award. The program, which highlights individuals doing impactful work that promotes human ...
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ArticleWorld Athletics publishes study of online abuse
World Athletics, the worldwide governing body for track and field, has published a second Online Abuse Study. The first was conducted during the Tokyo Olympics (in 2020), focused on Twitter, and inspired World Athletics to adopt what it calls a safeguarding policy in November 2021. The body revised the policy ...
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Short stops
Short Stops Week 47, 2022
RETAIL & DISTRIBUTION +++ Decathlon has opened a 300-square-meter store in Chambéry, an Alpine town in southeast France, located at 4 rue Bonivard +++ Nike opened Nike Aventura in Miami, Florida, the first Nike Rise store in the U.S., after testing the retail concept in Guangzhou, China, in 2020 ...
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Short stops
Short Stops Week 46, 2022
RETAIL & DISTRIBUTION +++ U.S. Soccer has signed a multi-year renewal of its deal with Legends to manage the national governing body’s retail operations +++ Puma has opened a new 1,000-sqm store in Martinez, a city in the province of Buenos Aires, the brand’s largest store in Latin America ...
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News briefsLaureus 2022 Sport for Good Index released
Laureus, the global organization that celebrates sporting excellence and the power of sport to transform the lives of children and young people, has unveiled the second edition of the Laureus Sport for Good Index. The Index, developed in partnership with sports media and events company SportsPro, highlights the brands that ...
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ArticleDeckers: Hoka is more than a running brand
Deckers Brands believes its Hoka brand, already wildly successful, has plenty of upsides ahead as a head-to-toe brand serving running, trail and hiking consumers worldwide like rivals Salomon and VF Corp.’s North Face, and less like running-centric Brooks. “We are re-looking at our category approach,” proclaimed Dave Powers, president ...
