All Athletics articles – Page 7
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News briefs
New Balance and Stone Island collaborate again in footwear
New Balance Athletics and Stone Island, an Italian sportswear brand recently acquired by Moncler, are joining forces to kick off what they have described as “a long-term relationship.” The first New Balance x Stone Island shoes are set to drop later this year. The partnership was first teased via the ...
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News briefs
Peloton wants Mad Dogg’s Spinning trademarks cancelled
Complaining that Mad Dogg Athletics has been “abusively enforcing” the trademarks it registered in the U.S. for Spin and Spinning, Peloton has asked the Trademark and Appeal Board of the U.S. Patent & Trademark Office (USPTO) to cancel them. Peloton argues that the terms are generic and complains that Mad ...
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News briefs
Fila’s new collection celebrates the brand's 100th anniversary
To produce its 110th Anniversary Collection, Fila has been working with Katie Grand, the British stylist, creative director and founder of The Perfect Magazine. Grand has “edited” a number of archival Fila items – involving tennis, mountaineering, watersports, athletics, basketball, golf and motorsports – for their re-issue. Fila says he ...
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MARKETING
+++ J.Lindeberg has announced a multi-year clothing deal with Nelly Korda, the American professional golfer on the Ladies Professional Golf Association (LPGA) Tour, who will wear the apparel of the Scandinavian clothing brand on tour +++ Ping has extended its equipment contract with Tyrrell Hatton, the English professional golfer who ...
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News briefs
Mizuno partners with Italy’s Fiamme Gialle athletic team
Mizuno will be the official technical partner of Gruppi Sportivi Fiamme Gialle for the athletic section. “Fiamme Gialle” is the name given to athletes from the sports groups of Guardia di Finanza, Italy’s law enforcement agency for financial crime and smuggling. The prestigious military sports group comprises around 300 athletes ...
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ArticleInterview with D’Wayne Edwards: Diversity leads to innovation
As part of our survey on diversity and inclusion, the first part of which was published on this website on Dec. 23, we have held an e-mail interview with D’Wayne Edwards, who was the lead designer of Nike’s iconic Air Jordan brand for a decade from 2001, making him one ...
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News briefs
Adidas and Fear of God enter long-term basketball partnership
Adidas and Fear of God, the Californian fashion company founded and led by Jerry Lorenzo, have announced a long-term partnership that will see Lorenzo drive the creative and business strategy for Adidas basketball globally. The partnership will also solidify the establishment of Fear of God Athletics, a third sub-label of ...
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TRADE SHOWS & OTHER EVENTS
+++ Uefa has cancelled the 2021 men’s and women’s Under-17 Championships, which were scheduled to be held in May in Cyprus and the Faroe Islands, respectively, due to the implications of the COVID-19 +++ The World Athletics Indoor Championship, which was scheduled to take place in Nanjing, China on March ...
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ArticlePeloton prepares to acquire Precor
Peloton Interactive has entered into an agreement to acquire Precor, the American producer of fitness equipment products, for $420 million. Precor, which last reported a turnover of close to $450 million in 2018, is a unit of Amer Sports, which has been taken over by a consortium that includes Anta ...
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News briefs
Peloton faces yet another patent infringement lawsuit
Mad Dogg Athletics (MDA), which claims to have pioneered indoor bike spinning in the 1990s, has filed a lawsuit against Peloton Interactive for allegedly infringing on two MDA patents for stationary bikes - U.S. Patent Nos. 9,694,240 (2017) and 10,137,328 (2018) - which were obtained years after Peloton started selling ...
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News briefs
Nike inks multiyear deal with UCLA
Nike and UCLA Athletics have announced a new partnership deal that will make the Jordan brand and Nike the Bruins’ official athletic footwear, apparel and equipment provider beginning on July 1, 2021. The financial details of the agreement were not disclosed, although reports in the Baltimore Business Journal suggest that ...
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News briefs
New Balance plans to close Boston factory
New Balance Athletics plans to shut down its factory in Boston’s Brighton neighborhood. The move will affect 63 workers effective Feb. 5, 2021, according to a regulatory filing that was recently sent to the Massachusetts labor department. The plant is located in the same neighborhood as the company’s headquarters. The ...
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News briefs
Nike, Hydrow make Time magazine’s inventions list
Time magazine has included the Nike Air Zoom Alphafly Next% distance-running sneaker in its list of the ”100 Best Inventions of 2020” under the Fitness category. The Kenyan distance runner Eliud Kipchoge was wearing a variant of the Alphafly when, in September 2018, he became the first human being to ...
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News briefs
Rawlings acquires Easton Diamond Sports
Rawlings Sporting Goods and Easton Diamond Sports have entered into a definitive agreement for Rawlings to acquire Easton, the American baseball and softball brand. The financial terms of the deal have not been disclosed. The existing shareholders of Peak Achievement Athletics, Easton’s parent company, will continue to participate as minority ...
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Infographics & DataRanking - The fastest growing sports equipment brands
This exclusive chart shows the fastest growing sports equipment brands, including Peloton, Fox Factory, Adidas, Garmin, Yeti, Johnson Health Tech, K2/Marker/Völkl, Callaway, Peak Achievement Athletics, Scott Sports. Ranking by %-growth vs last year. The chart and data can be downloaded. This is exclusive data and analysis for Premium Members.
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News briefs
Under Armour’s athletics segment and supply chain benefit from the crisis
According to its chief executive and chief financial officer, respectively Patrik Frisk and Dave Bergman, Under Armour is emerging from the pandemic with a sharper focus on the athletic-performance segment and an overhauled supply chain. Speaking at the Stifel Cross Sector Insights Conference, they noted that Covid-19 quarantines focused many ...
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News briefs
On Running launches documentary on the Athlete Refugee team
On Running, the Swiss brand of running shoes, launched a documentary to accompany the Athlete Refugee Team for the postponed 2020 Olympic Games on Saturday June 20, on the occasion of this year’s World Refugee Day. In the film, Tegla Loroupe, the well-known Kenyan runner who won the latest ...
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ArticleBrooks runs faster in EMEA, sues U.S. firm
Brooks Running has reported a sales increase of 18 percent in the EMEA region in 2019, led by the U.K., DACH (Germany, Austria and Switzerland) and France. Revenues grew in the U.K. by 39 percent, in DACH by 18 percent, and in France by 20 percent.
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Article
A rule change to deal with Nike’s Vaporfly
In response to controversy over Nike’s Vaporfly running shoe and the bouncy carbon-fiber plate inserted in its sole, World Athletics has instituted new regulations on athletic footwear worn for competition (For background, see SGI Europe – Vol. 31 n°2+3 of Jan. 24).
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Article
Uncertainty over the non-recreational use of Nike’s Vaporfly
Last year, the Kenyan distance runners Eliud Kipchoge and Brigid Kosgei made headlines around the world. Kipchoge became the first human being ever to run a marathon – albeit an unofficial one – in less than two hours, while Kosgei broke the women’s world record for the same distance. Both ...
