All Athletics articles – Page 8
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News briefs
Nike extends partnership with CAA
Nike and the Chinese Athletics Association (CAA), China’s governing body for athletics, have extended their partnership through 2033. Their contract was first signed in 2013 and set to run from 2014 to 2021. Nike will be supplying training gear to China’s national athletes for all Olympic Games, and it will ...
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News briefs
The New York Times has reported that Nike's Zoom Vaporfly...
The New York Times has reported that Nike's Zoom Vaporfly 4% and ZoomX Vaporfly Next% make their wearer 4 to 5 percent faster than the wearer of an average running shoe and 2 to 3 percent faster than the wearer of the next-fastest shoe. The newspaper has used new data ...
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News briefs
Li-Ning will open its for first Canadian stand-alone retail stores...
Li-Ning will open its for first Canadian stand-alone retail stores in Ottawa's RA Centre, a not-for-profit organization, and in Burlington, near Toronto, for its extensive collection of racquet-sports equipment, shoes and apparel. Before this retail expansion, Li-Ning's products were available only online and through a carefully selected network of specialty ...
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News briefs
Nike has launched a new “Just Do It” marketing campaign...
Nike has launched a new “Just Do It” marketing campaign in Germany. A spot for the campaign was recently filmed in Berlin and in the federal state of Brandenburg with 16 athletes taking part. Members of Nike+ received a preview on the Nike app before the launch. Nike will also ...
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News briefs
According to The Guardian, the Technical Commission of the IAAF...
According to The Guardian, the Technical Commission of the IAAF (International Association of Athletics Federation) has appointed a working group of two former athletes and experts in science, ethics, footwear, biomechanics and law to review Nike's Vaporfly running shoes for possible competitive advantages that would run counter to its regulations. ...
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Article
Nike athlete breaks marathon record, but…
On Oct. 12, Eliud Kipchoge, the distance runner sponsored by Nike, became the first man to run the marathon distance of 26.2 miles in less than two hours. His exact time was 1:59:40. Kipchoge was taking part in the Ineos 1:59 Challenge, an unofficial marathon in Vienna. The route was ...
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News briefs
Asics and the International Association of Athletics Federations (IAAF) have...
Asics and the International Association of Athletics Federations (IAAF) have announced the renewal of their partnership and Asics' commitment to athletics with the signing of a new 10-year agreement. Asics will be present at and involved in all World Athletics Series events from 2020 to 2029, including the World Athletics ...
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News briefs
Asics and the International Association of Athletics Federations (IAAF) have...
Asics and the International Association of Athletics Federations (IAAF) have announced the renewal of their partnership and Asics' commitment to athletics with the signing of a new 10-year agreement. Asics will be present at and involved in all World Athletics Series events from 2020 to 2029, including the World Athletics ...
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News briefs
Asics helped its sponsored athletes at the 2019 IAAF World...
Asics helped its sponsored athletes at the 2019 IAAF World Athletics Championships in Doha, which ended on Oct. 6, to cope with intense heat during the competition. Prior to the start of the championships, the brand had unveiled an advanced apparel technology with knowledge of thermal body mapping, designed to ...
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Short stops
Saucony is the new sponsor of The British Milers Club,...
Saucony is the new sponsor of The British Milers Club, an athletic organization for middle-distance athletics, in a deal that will run until the end of the 2022 season
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Article
Polartec is in good shape ahead of its sale
While confirming reports that their company is up for sale, officials of Polartec feel confident that it has the right products for the market, following a series of strategic moves taken in the past few years, as shown in part by the awards that it has recently won. The new ...
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Article
A new European director for Puma
Arne Freundt, 39, has been appointed as regional general manager of Puma for Europe and the Eastern Europe, Middle East, India and Africa (EEMEA) region, with immediate effect. He succeeds Martyn Bowen, a veteran of the company who has been with Puma for more than 20 years, holding various management ...
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News briefs
Nike is venturing into virtual athletics in its sports marketing...
Nike is venturing into virtual athletics in its sports marketing strategy, having just signed Jian “Uzi” Zihao to its first e-sports endorsement deal. The move comes just as Michael Jordan is becoming a shareholder in Axiomatic, which controls the Team Liquid, rated as the third-largest player in professional e-sports. Zihao ...
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News briefs
A U.S. federal court jury found all three defendants in...
A U.S. federal court jury found all three defendants in a college corruption scandal guilty of conspiring to pay promising basketball players and their families to have them attend colleges sponsored by Adidas. They are scheduled to be formally sentenced next March 5 in the case, which has been amply ...
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News briefs
Altra, the American brand of running shoes recently acquired by...
Altra, the American brand of running shoes recently acquired by VF Corp., has signed a sponsorship deal with a 40-year-old distance runner, Kara Goucher, who was formerly sponsored by Skechers. Goucher competed for the U.S. in the Beijing and London Olympics in 2008 and 2012. She was the silver medalist ...
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News briefs
Joma has been chosen as the new kit supplier of...
Joma has been chosen as the new kit supplier of RSC Anderlecht, the Belgian professional football club. The five-year deal between the Spanish brand and the club will take effect from the 2019/2020 season, at the end of the current contract with Adidas. Anderlecht's partnership with Adidas had been in ...
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News briefs
Asics has signed an agreement with the International Paralympic Committee,...
Asics has signed an agreement with the International Paralympic Committee, IPC, to become its official supplier until the end of 2020. As part of the agreement, Asics will supply official sportswear and footwear for the IPC as well as independent Paralympic teams at official events. In 2019, the agreement will ...
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News briefs
Nike is the Official Partner of the European Athletics Championships...
Nike is the Official Partner of the European Athletics Championships 2018 in Berlin, which will be held on Aug. 7-12 at Berlin's Olympic Stadium, with the road races and race walking events held throughout the city. The sportswear giant is already a supplier to the German Athletics Federation (DLV). As ...
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Article
Adidas’ growth slows down in Europe
The Adidas Group has seen a slowdown in its sales growth in Europe and in Originals in the first quarter of this year, but the company held on to its guidance due to robust expansion in North America and China as well as further margin improvements.The group's sales were up ...
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Article
Zion Armstrong takes the lead at Adidas North America
Zion Armstrong, who has played a pivotal part in the Adidas brand's expansion in North America in the last three years, is to take over as president of Adidas North America at the start of July, after the retirement of Mark King.The Adidas Group said that King decided to step ...
