All Athletics articles – Page 9
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News briefs
The Norwegian Athletics Association (NFF) announced that Puma has become...
The Norwegian Athletics Association (NFF) announced that Puma has become its new sponsor for clothing as well as equipment supplier. Interest in the Norwegian athletics team has grown in the country since Karsten Warholm won a gold medal in the 400-meter hurdles in the World Athletic Championships last summer.
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News briefs
The World Federation of the Sporting Goods Industry (WFSGI) has...
The World Federation of the Sporting Goods Industry (WFSGI) has developed the WFSGI Compliance Labelling Requirements (CLR) Database, an online tool providing worldwide information on labeling requirements for the sporting goods industry. The database is to help companies face the everyday challenge of unclear labeling information, and therefore to avoid ...
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Article
Asics Europe is upbeat after transformation
Asics has gone through a year of transformation that saw its sales decrease by 5.4 percent in euros in Europe, the Middle East and Africa (EMEA), but the Japanese company reports early signs of improvement in the areas it targeted for investments.The company's European performance apparently improved slightly in the ...
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Article
Asics sales under pressure
Asics has seen its sales dwindle in Europe as well as the Americas and Japan in the nine months until September, leading to a substantial decline in profits for the Japanese running specialist.The company's sales landed at 310,292 million yen (€2,351.3m-$2,736.8m) for the three quarters, which was a decline of 0.7 ...
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News briefs
Asics is reinforcing its marketing team in Europe, the Middle...
Asics is reinforcing its marketing team in Europe, the Middle East and Africa (EMEA) with two recruits, as part of the business transformation plan announced a few weeks ago. Robin Karakash joins Asics Europe as director of integrated marketing communication EMEA, a newly-created function, to deliver consistent brand messaging across ...
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News briefs
Adidas France has established a running club affiliated with the...
Adidas France has established a running club affiliated with the French athletics federation, providing professional support for its members to take part in competitions. The company says the move is “reinventing the concept of sports marketing,” as it set out to create its own team. Adidas has already been involved ...
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Article
TNF bets on segmentation and women in Europe
The North Face (TNF) is preparing to more intensely target female consumers in Europe next year, after the integration of the former Lucy brand into the outdoor company's range. Women's products currently make up about 30 percent of TNF's sales in the region across all product categories.VF Corporation, the owner ...
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Article
Athleisure helps Stella pull off strong results
Stella International saw revenues for the six months to June 30 advance by 5.7 percent to $762.4 million. Volumes also rose, with 27 million pairs of shoes shipped - an increase of 6.3 percent over the year-ago period.The company attributed this performance to increasing demand for “fashion athletic products” and ...
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Article
Anta reaps the benefits of brand and retail investments
Anta Sports Products is continuing to reap the benefits of its multi-brand and multi-channel strategy, with a sales rise of 19.2 percent to 7,323.2 million yuan renminbi (€930.1m-$1,099.4m) for the first half of this year, fueled by increased demand for running and football products.Due to the expansion of its retail business ...
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News briefs
Nike has extended its partnership with the UK Athletics Federation,...
Nike has extended its partnership with the UK Athletics Federation, making it run until 2030. The contract doesn't cover the participation of its athletes in the Olympic Games, which has been sponsored lately by Adidas. The terms of the new contract have apparently changed, giving more support for creating the ...
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Article
Asics Europe launches a transformation plan
After a slump in sales for the first half of this year, Asics Europe said it has embarked on a “transformation plan” to support its growth around Europe, the Middle East and Africa (EMEA) by 2020, with the expansion of its regional retail network from 26 to more than 100 ...
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News briefs
Ahead of his final race in a career famed for...
Ahead of his final race in a career famed for its speed and success, Usain Bolt was awarded a special pair of Bolt Legacy Spikes by Puma. Bolt, who finally came third in an anticlimactic finish to the final of the World Athletics Championship 100-meter sprint, has attained legendary status ...
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News briefs
Puma has signed a German high-jump champion, Marie-Laurence Jungfleisch, as...
Puma has signed a German high-jump champion, Marie-Laurence Jungfleisch, as its new face for light athletics. The 26-year-old Jungfleisch is a ten times national champion. She has won the German championship five times since 2013 and the indoor championship five times since 2011. Born in Paris of a French father ...
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News briefs
Under Armour (UA) has announced a new long-term partnership with...
Under Armour (UA) has announced a new long-term partnership with Heather Arneton, a French athlete who is considered as a rising star in the world of athletics. Arneton, who is only 15 years old, holds the Under 15 long jump world record, with a jump of 6.57 meters. The sports ...
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Article
Puma upgrades guidance after sharp quarterly uptick
With a widely-spread and footwear-driven increase in demand, Puma's sales expanded faster than anticipated in the second quarter, which led to an upgrade in its full-year guidance for sales as well as operating income.The company said nine days ahead of the publication of its quarterly results last week that its ...
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News briefs
Ed Kinnaly has been appointed as chief executive of Bauer,...
Ed Kinnaly has been appointed as chief executive of Bauer, Maverick and Cascade Brands at Peak Achievement Athletics (PAA), the successor company of the former Performance Sports Group, which emerged from bankruptcy proceedings earlier this year. PAA, which is owned by two private equity firms, Sagard Holdings and Fairfax Financials, ...
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Article
Sales dip after strategic adjustments at Asics Europe
The decision to adjust the distribution of iconic footwear by Asics in European markets has led to an underlying sales decline of 7.5 percent for the Japanese brand in Europe, the Middle East and Africa (EMEA) for the first quarter. But the company points out that it fits with the ...
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Short stops
Asics has extended its 25-year-old sponsorship of the Italian Athletics...
Asics has extended its 25-year-old sponsorship of the Italian Athletics Federation through the 2020 Olympics in Tokyo
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News briefs
Erima reports stable sales of €14 million in the first...
Erima reports stable sales of €14 million in the first quarter of 2017, as compared to the first quarter of 2016, citing very restrained demand in the team sports market. The German brand of team sports products had recorded a sales increase of 19 percent in the first quarter of ...
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News briefs
Berkshire Hathaway reports that sales of its apparel and footwear...
Berkshire Hathaway reports that sales of its apparel and footwear brands, which include Russell Athletics and Brooks, declined by 1.9 percent last year. This was equivalent to $81 million, reflecting lower footwear sales and a divestment by Fruit of the Loom in 2015, the investment group notes in its annual ...
