All Atomic articles – Page 2
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News briefsShiffrin surpasses Stenmark: Most successful skier in history
Source: Atomic Mikaela Shiffrin’s victory no. 87 on March 11, 2023, in Åre, Sweden On Feb. 19, 1989, Sweden’s Ingemar Stenmark once won his 86th and final ski race and has held the record for most Alpine World Cup victories ever since. But now he has been ...
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News briefs“Consider everything. Compromise nothing.” – Atomic releases impact statement
Austrian ski manufacturer Atomic has released its first-ever Impact Statement, with the approach, “Consider everything. Compromise nothing.” The 38-page, data and science-driven report details the steps Atomic is taking to address the challenges posed by the climate crisis and to minimize environmental impact. Atomic has declared three science-based targets in ...
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News briefsNew market manager for Atomic Germany and Poland
Source: Atomic Ralf Schörghofer The Austrian ski manufacturer Atomic, part of Amer Sports, has announced the promotion of its 19-year employee Ralf Schörghofer to market manager for Germany and Poland. Schörghofer is responsible for the sales and market presence of the brand. His German team will also ...
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ArticleE-commerce, DTC model bolstered Anta H1 Sales
Anta Sports Products recorded a 13.8 percent increase in first half revenues to 25,965 million yuan renminbi (€3,687.0b) thanks to contributions from its direct-to-consumer and e-commerce segments, which helped to offset a 34 percent sales decline in its traditional wholesale business that was adversely impacted by the pandemic. DTC sales ...
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News briefsRottefella wins patent lawsuit
According to a LinkedIn post by Rottefella, the company, together with Madhus, won a patent lawsuit against Amer Sports and its Salomon and Atomic brands at the Oslo District Court. The lawsuit involved patent rights for detachable bindings for cross-country skis and a solution for easy adjustment and installation of ...
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News briefsShiffrin and Atomic extend contract
Source: WhatsApp Shiffrin and her new service team: Lukas Rottinger (left) and Robert Bürgler By signing a contract with Atomic until 2024, the successful U.S. ski racer Mikaela Shiffrin will continue to compete with the Austrian brand’s skis, boots, bindings and helmets for the next two ...
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ArticleWinter Olympics may revive a languishing ski market in China
The emerging Chinese alpine skj market currently represents only about 3 percent of the global market, about twice the level of 2015, when we issued a big market research report on the broad Chinese sporting goods market in collaboration with ISPO. It has been languishing lately, but there is strong ...
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News briefsThe freeskier Chris Benchetler takes creative reins at Atomic
Source: Atomic Chris Benchetler Atomic announced the appointment of the long-time athlete, freeskier and artist Chris Benchetler, hailing from Mammoth Mountain, California, as its new creative director for freeride and freeski products, responsible for their visual design, creativity and styling. The announcement comes shortly after the launch ...
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News briefs
New winter sports logistics center for Amer in Austria
Amer Sports has opened a new, more modern and sustainable logistic center for the winter sports products of Atomic, Salomon and Armada at Pongau, near the group’s Austrian ski production facility in Altenmarkt. The group has invested €23 million to modernize Atomic’s former distribution center and to expand it by ...
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