News and insights about brands in the sporting goods industry – Page 24
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News briefsPalestine Olympic Committee partners with Senegalese sportswear firm Jsports
The President of the Palestine Olympic Committee (POC), Jibril Rajoub, has signed a three-year uniform sponsorship deal with Jsports, a sportswear firm based in Dakar, Senegal. The agreement was signed at the POC headquarters in Ramallah in the presence of POC Secretary General Abdul Majid Hijjeh and JSports representative Djamil ...
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News briefsSports Direct working to improve female representation in football
Sports Direct is launching an “Equal View” campaign, which seeks to improve the representation of football fans and grassroots football following the success of this summer’s FIFA Women’s World Cup 2023. The retailer, owned by parent company Frasers Group, has worked with Getty Images to create a free bank of ...
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News briefsDeichmann releases podcast following the journey of a shoe
German shoe retailer Deichmann is releasing a podcast following the journey of the shoe, from idea to sale. The podcast title “From Head to Shoe” was chosen by Deichmann employees. In a German-language interview format, host Donya Farahani will take listeners chronologically through the individual areas of the family ...
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News briefsBabolat announces multi-year deal extension with Carlos Alcaraz
French brand Babolat has announced a seven-year extension to its contract with tennis star Carlos Alcaraz, which will now continue until at least 2030. The 21-year-old Spanish-born player was recently crowned Wimbledon champion and previously won the US Open in 2022. Alcaraz signed his first contract with Babolat at the ...
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News briefsNew Lycra brand products to be shown in Shanghai
The Lycra Company, developer of innovative and sustainable fiber and technology solutions for the apparel and textile industry, is showcasing its latest products at Intertextile Shanghai (Aug. 28-30, 2023). The company’s booth will feature three new Lycra brand fibers making their trade show debut. To meet the market’s need for ...
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News briefsNikwax partners with 686
California-based outdoor, leisure and snowsports brand 686, founded in 1992 by skateboarder, snowboarder and visionary Michael Akira, and Nikwax, the Washington-based manufacturer of technical cleaners and waterproofers for outdoor gear and apparel founded in 1977, have teamed up to reduce waste and keep 686’s gear performing at its best over ...
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News briefsLacoste launches first line of women’s underwear
French brand Lacoste has introduced its first line of women’s underwear at the intersection of fashion and sport. The brand launched its first underwear for men back in 1966. The new women’s line comprises four capsules in four styles, dubbed Heritage, Branding, Essential, and Signature. All the 50 pieces in ...
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News briefsNike will finally sell replica shirt worn by England goalkeeper Mary Earps
Nike has announced that it will finally sell replicas of England goalkeeper Mary Earps’ World Cup shirt. The sportswear giant, which is the team’s kit supplier, had been criticized for deciding not to sell goalkeeper shirts, as SGI Europe also reported in July. The company has now “secured limited quantities ...
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News briefsNew Balance files lawsuit against Golden Goose over “dad shoes”
New Balance has filed a lawsuit against luxury Italian label Golden Goose, claiming that the brand copied New Balance’s signature Dad sneakers, notably its Model 990 line. The lawsuit was filed on Aug. 18 in the US District Court for the District of Massachusetts. According to the complaint, Golden Goose’s ...
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News briefsWilson celebrates 45th anniversary of US Open partnership
Source: Wilson Wilson Advisory Staff Member, Marta Kostyuk, in the Midtown Tennis Dress Wilson Sporting Goods announced its program around the US Open, which includes exclusive product showcases, athlete appearances, local giveaways and more. “One of Wilson’s most iconic official ball partnerships is with the US Open,” ...
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News briefsMyWhoosh to replace Zwift as host platform of UCI Esports World Championships
The Union Cycliste Internationale (UCI) has announced that the virtual cycling platform MyWhoosh will be the exclusive platform and organizer of the UCI Cycling Esports World Championships in 2024, 2025 and 2026. The partnership includes qualifying rounds and a final to be held on-site in Abu Dhabi, where MyWhoosh is ...
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Infographics & DataFIFA Women’s World Cup 2023 in numbers
How many goals? How many fouls? How many sponsors? How much revenue? Our latest infographic has all the numbers from the FIFA Women’s World Cup ’23
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News briefsSkechers Partners launches Visual Artist Series with first artist collab
Source: Skechers Skechers x Jen Stark To kick off its new Visual Artist Series, Skechers has teamed up with Los Angeles-based artist, muralist and designer Jen Stark to reinterpret some of its most popular styles. Through 2024, the series will spotlight the different designs of various artists ...
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News briefsNew Balance signs its first female basketball athlete
New Balance has signed its first female basketball player. The 4xAll-American, WBCA Defensive Player of the Year and FIBA 3X3 World Cup MVP, Cameron Brink has signed with the brand, with New Balance saying, “Cameron’s ability to dominate on the court, give back to the sport, and inspire female athletes ...
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News briefsSkechers launches football range with Harry Kane as new brand ambassador
Captain of the England national football team Harry Kane, who recently signed to FC Bayern Munich, has entered a long-term partnership with Skechers that extends beyond the pitch. Kane will be at the forefront of the brand’s first football boots, launching in the UK and Europe in September, and will ...
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News briefsHeydude has new content creator partner
Casual footwear brand Heydude has announced a partnership with content creators Dude Perfect. In what is a long-term partnership, the American sports and comedy group Dude Perfect will work in lockstep with Heydude on upcoming brand campaigns and creating bespoke content for the brand. The five members of Dude Perfect ...
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News briefsSaucony and Polygiene partner on latest product range
Following on from the launch of the partnership in March 2023, Saucony has unveiled more Polygiene-treated products in its July Spring Summer Collection. Source: Polygiene Polygiene’s StayFresh antibacterial technology inhibits the growth of odor-causing bacteria, so garments need less washing, customers save water and energy, and products ...
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News briefsLe Coq Sportif and Paris 2024 unveil apparel range
French brand Le Coq Sportif and Paris 2024 have unveiled the Essentiel apparel collection, the first in a series of ranges that celebrate the 2024 Olympics. Two more ranges, dubbed Graphique and Sport, are set for launch by the end of the year. The garments in the new Essentiel Paris ...
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News briefsDecathlon UK launches affordable Back to Sport Pack
Decathlon UK has launched a Back to Sport Pack that costs under £25 (€29), to allow all kids to participate in sports. The kit, available in-store and online for ages 4–15, comprises shorts, a t-shirt, trainers and a backpack. Data from the sporting goods retailer has revealed that 63 percent ...
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News briefsLatest Puma limited edition inspired by tourist destination
Puma has partnered with Sport 2000’s content platform Sneaker Force to bring out the first collection dedicated to a tourist region: The Black Forest region of Germany. The idea of a limited edition was initiated jointly by Sport 2000 and the tourism marketing agency Saint Elmo’s Tourism and its client ...
