All articles by Claudia Klingelhöfer – Page 2
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Article
COP28: Outdoor & sports industries put reconnection with nature and physical activity on agenda
Read here how COP 28 went for representatives from the sporting goods and outdoor industry.
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Article
Patagonia’s Re:Thinking: How circular is one of the most ambitious outdoor brands?
Often held up as one of the best examples of sustainable business in the outdoor industry, we look at how Patagonia is incorporating circularity.
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Article
Intersport Austria with record sales in crisis year
Intersport Austria saw a record turnover of €645 million in the fiscal year 22/23. Its success rests on two strategic pillars. We have the details.
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C-Suite Interview
Carla Murphy: “Adidas Terrex brings a new narrative to the industry”
Read more about how the SVP/Global General Manager sees Adidas Terrex’s place in the Outdoor industry and where it could be in the future
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Article
The best consumer-rated outdoor and cycling brands
Our latest exclusive big data analysis reveals which brands top the consumer ratings for outdoor and cycling brands from over 145,000 reviews
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Article
Marketing report on sustainability: “Companies need to be braver”
Marketing professionals want bolder decisions when it comes to their companies’ sustainability strategies, according to a new global marketing study.
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Article
Puma CEO Arne Freundt: “We are hungry”
Alongside Puma’s positive 2022 figures, we bring you CEO Arne Freundt’s renewed strategy for growth, as told at Puma HQ on March 1, 2023
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C-Suite Interview
Arena CEO Peter Graschi discusses turnover, sales and growth of the swimwear company
CEO Peter Graschi explains how Arena plans to expand its growth even further and why Arena has no difficulty with the shortage of skilled workers.
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News briefs
How Nike is celebrating LeBron James
Nike’s marketing team score with their recognition of athlete’s unbelievable achievement
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C-Suite Interview
Motoi Oyama: “Asics’ challenge now is to set up our running ecosystem”
We sat down with Motoi Oyama, chairman and director of Asics Corporation to talk about the strategy and the economic situation of the company. His years of global experiences were seen in every answer.
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C-Suite Interview
Anne-Laure Descours: “We’re committed to making it better”
Puma’s Anne-Laure Descours is honest and optimistic about what needs to change. Read her interview on circularity in the apparel business.
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C-Suite Interview
Eva Karlsson: “Transform or die”
It’s one of our industry’s most frequently cited examples of a successful circular business model. Houdini’s CEO tells us how she does it.
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Article
74 percent of post-consumer textile in Europe is recyclable
A report titled Sorting for Circularity Europe provides key findings for a more circular use of textiles.
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Article
E-Commerce: Secondhand marketplaces on the rise
Cross-border marketplaces are developing fast, and the C2C trend is one of the drivers.
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News briefs
Winners and losers in the Chinese e-commerce market
Lockdowns lasting months in some areas have unsettled consumers in China. The apparel market has not escaped this. The NPD Group provides an overview of the biggest winners and losers – sports brands among them – on the most important e-commerce platform in China, Tmall. Source: Screenshot from ...
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News briefs
H&M to pull out of Russia for good
Swedish fashion chain H&M has announced its complete withdrawal from Russia. The exit won’t be cheap.
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C-Suite Interview
Private Sport Shop and SportPursuit merge to form Sportscape Group
CEOs Adam Pikett and Sebastien Rohart gave some insights about one of e-com’s most exciting mergers in this exclusive SGI Europe interview.
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C-Suite Interview
Tecnifibre-CEO Nicolas Préault: “We are a player’s company”
Nicolas Préault, CEO of Tecnifibre since 2018, explains what the company’s targets are, and how they want to triple net sales until 2025.
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News briefs
Mondelēz to buy Clif Bar for $2.9 billion
Mondelēz International will buy Clif Bar & Company for $2.9 billion with the potential for additional payments. The goal is to complete the purchase in the third quarter. “Mondelēz International is the right partner at the right time to support Clif in our next chapter of growth,” Sally Grimes, chief ...
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Article
Nike celebrates 50 years with “Seen It All” starring Spike Lee
Nike is celebrating its 50th birthday this year. Filmmaker Spike Lee directed the anniversary film “Seen It All.” The flick stars 40 former and current Nike athletes.
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