All articles by Claudia Klingelhöfer – Page 3
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ArticleEarth Day 2022: “Invest in our planet”
The applause for the smartest Earth Day campaign certainly goes to Allbirds. At www.keeptheamazonprime.com, a “global e-commerce platform you can’t live without,” the shoe manufacturer promotes donations for the Amazon. Every donation is doubled by Allbirds. The European Outdoor Conservation Association (EOCA) has launched a fundraising campaign for Earth Day: ...
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ArticleCelebrating The International Day of Sport for Development and Peace
April 6 is The International Day of Sport for Development and Peace. This year’s theme is “Securing a Sustainable and Peaceful Future for All: The Contribution of Sport.” The UN sees this as “an opportunity for the Day’s celebrations to promote the use of sport as a tool to advance ...
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ArticleWNBA player Breanna Stewart and eBay show trailblazer sneaker collection
Whether it’s signature sneakers for women basketball players, boots for women soccer players, or in other sports, there are few professional women athletes who can call a signature shoe their own. Rather, female designers or artists get a shoe named after them. Basketball player Breanna Stewart got her own signature ...
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ArticleCrypto.com, Byju’s and Co: The sponsors and partners of the FIFA World Cup Qatar 2022
For the World Cup in Qatar at the end of 2022, FIFA has designated seven official sponsors. Among them is Crypto.com, the cryptocurrency platform. We have an overview of all sponsors. FIFA has announced two tech companies, Crypto.com and Byju’s, as new sponsors for the World Cup in Qatar. The others are Budweiser, HiSense, McDonald’s, Vivo and Mengniuir. In addition to the seven sponsors for the World Cup, FIFA has six long-term partners.
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ArticleEmerald returns to Salt Lake with Outdoor Retailer
Outdoor Retailer is returning to Salt Lake City, Utah. The last show in Denver will be OR Summer from June 9-11, 2022. After the June event and five years in Colorado, the next Winter Show will be the first OR event in its new, old home. OR was based in ...
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News briefsPuma turns old football jerseys into new ones
Re:Jersey is the name of Puma’s pilot project for the recycling of football jerseys. The aim is to turn old jerseys into new ones. Manchester City is already scheduled to receive its warm-up jerseys for league matches from the clothing recycling project by the end of April. The main component ...
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ArticleIndustry Spotlight: Focus on new target groups, supply chain challenges and retail relationships
25 brands presented their new products at the Sport & Outdoor Media Day in Munich. The event organized by Mandel PR in the ”Kohlebunker” near the MOC (Munich Order Center) was one of the first major industry gatherings in Germany since the start of the Covid crisis. We took the ...
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ArticleH&M sets its sights on the sports market
Source: David Thunander H&M store in Stockholm The Swedish fashion retailer H&M launched a test for the sale of third-party brands a few days ago. The marketplace is called “H&M with friends.” At the same time, there is information that H&M wants to enter the ...
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ArticleTwo sports companies are among the most innovative 50 companies of 2022
The renowned business magazine Fast Company names the most innovative 50 companies every year. This year, Stripe came in first place. The payment service provider links the digital payment process with environmental protection measures. Stripe offers the possibility to participate in technology for CO2 reduction. Source: Fanatics Fanatics ...
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ArticleWomen in sports business: facts and figures on international women’s day
#BreakTheBias is the slogan for International Women’s Day 2022, and many sports and outdoor brands are also using the slogan together with the hashtags #InternationalWomensDay and #IWD2022 for their own campaigns in the “Women’s Month of March.” On the occasion of Women’s Day, SGI Europe examined the quota of women ...
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C-Suite InterviewSara Molnar: “As a modern leader, diversity must be on your agenda”
Sara Molnar explains why, in her opinion, business success and diversity are related and which campaigns on the topic she finds particularly successful.
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News briefsDecathlon continues to expand its presence in professional sports
Decathlon is signing more athletes from a wide range of sports, further putting its own brands in the spotlight. Following the commitment of French tennis player Gaël Monfils and the expanded involvement in padel sports (we reported), the company has announced additional partnerships in cycling, volleyball, athletics and trail running, ...
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ArticleAdidas campaign #SupportIsEverything continues to make headlines
The Adidas advertising campaign with bare breasts on large-scale posters to launch the brand’s new sports bra collection has led to lively discussions on social networks. Now Adidas-UK complemented the #SupportIsEverything campaign with another extraordinary measure. In London, the brand placed eight red, blue and green statues ...
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News briefsCollapsed textile factory: Rana Plaza trial continues
For five years, the trial surrounding the collapse of Rana Plaza in Bangladesh was suspended, but now it is to resume on Feb. 16. The eight-story Rana Plaza factory building collapsed on April 24, 2013, killing more than 1,100 people. It housed several textile and other companies, and clothes were ...
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News briefsElement Skateboards will be donating 1% of its global hardgood sales
Element Skateboards has announced it will donate one percent of all global hardgoods sales to 1% for the Planet. In a press release, the brand said, “At Element, we are not climate scientists. We are skateboarders, adventurers, creatives; a community of passionate people who care. We care about our planet, ...
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