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News briefsJordan Brand’s cultural celebration of basketball and community in Paris
Source: Jordan Youssouf Fofana Jordan Brand is launching District 23, described as “an unprecedented elevation of Paris’ diverse 18th arrondissement into a global sport and cultural hub.” The initiative celebrates the diasporic cultures and international youth that also characterize basketball. District 23, under the creative direction ...
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ArticleWhich sports brands are among Time Magazine’s most sustainable companies?
Time Magazine and data intelligence platform Statista have created a list of what they consider the world’s most sustainable companies for 2024. So, how are sports brands, companies and retailers ranked? Several companies qualified for the list, and one brand performed so well in sustainability that it ranked third ...
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News briefsWFSGI and sporting goods companies react to WHO’s inactivity data
According to the WHO, 31 percent of adults are “inactive” and “not meeting the recommended levels of physical activity (just 150 minutes of moderate exercise per week).” This figure, it predicts, will at the current rate of change rise to 35 percent by 2030. It stood at ...
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News briefsPro pádel gains an association for coaches
The Professional Padel Players Coaches Association is making its debut at Premier Padel’s BNL Italy Major, running from June 15 to 23 in Rome. It has gathered 80 members so far, along with a president, Francisco Javier “Pozanco” Sánchez, a vice president, Jorge Bellmont, and a secretary, Ángel González. Its ...
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News briefsIOC proposes creation of 'Olympic Esports Games'
The President of the International Olympic Committee (IOC), Thomas Bach, announced that the Executive Board is proposing the creation of “Olympic Esports Games” for the 142nd IOC Session, which will be held during the Olympic Games Paris 2024. The IOC is already “in advanced discussions with a potential host,” the ...
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News briefsEuratex announces new president and members
Mario Jorge Machado has been elected President of the European Apparel and Textile Confederation (Euratex), the voice of the European textile and clothing industry at the level of the EU institutions. The organization’s General Assembly, which met in Brussels on June 14, also nominated the outgoing President, Alberto Paccanelli, as ...
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ArticleX Games plans to launch innovative X Games League
X Games is set to launch a bold new global team-based format in 2026. Backed by MSP Sports Capital (MSP), a portfolio company of Najafi Cos., the new X Games League (XGL) will provide a year-round international competition calendar for the X Games that will allow athletes to earn compensation ...
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News briefsSaudi Arabia’s PIF reportedly in talks to create new boxing league
The Public Investment Fund (PIF), the sovereign wealth fund of the Kindgom of Saudi Arabia, is “in discussions with multiple boxing stakeholders to create a league, potentially reshaping the competitive landscape of the sport,” Reuters has unveiled in an exclusive report. The discussions involve promoters like Matchroom Boxing and Golden ...
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News briefsPickleball hits the famous red clay
The French Tennis Federation (FFT) and former French tennis pro Amélie Mauresmo put on pickleball demonstrations on the red clay of Roland-Garros during this year’s tournament, The Dink reports. The FFT has embraced the American sport and is petitioning the French government to hold a national championship. The demonstration took ...
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ArticleIBA and IOC tangle over plan to pay out prize money to boxers
The International Boxing Association (IBA) says that it will be awarding a purse for every medal in boxing at the Paris Olympics. Half will go to the athlete, a quarter to the national federation, and a quarter to the boxer’s coach. The purse will be $100,000 for gold, $50,000 for ...
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News briefsAfydad’s Retail Commission has a new head
The Spanish Sports Association, Afydad, has selected Magda Espuga to head its Retail Commission, according to Diffusion Sport. She is replacing José Juan Fernández. Espuga is a specialist in the domain, having founded the Kiss Retail consultancy in Barcelona some 20 years ago. She is also a partner at Netmentora ...
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News briefsFootBalance wins at 2024 Sports Technology Awards with 3D foot scanning tech
Finnish company FootBalance clinched the top spot in the Medical category at the 2024 Sports Technology Awards with its MyFootBalance 3D foot scanning technology. The awards ceremony, held in London on May 9, 2024, celebrated the forefront of sports technology innovation, recognizing leaders across 23 different categories. The company’s founder, ...
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ArticleZwiebler appointed permanent CEO of WFSGI, set to advance global sporting goods initiatives
Source: WFSGI WFSGI CEO Emma Zwiebler The World Federation of the Sporting Goods Industry (WFSGI) has officially named Emma (Mason) Zwiebler its permanent Chief Executive Officer, effective May 1, 2024. This decision follows her interim CEO role, which started on Nov. 1, 2023, and was confirmed during ...
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News briefsUK Gov announces £35 million investment into grassroots cricket
UK Prime Minister Rishi Sunak has announced a £35 million (€40.8m) investment to boost grassroots cricket over the next five years. The package will enable the construction of 16 new all-weather cricket domes in cities due to host the Women’s T20 World Cup in 2026 and Men’s T20 World Cup ...
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News briefsEuratex announces initiative to promote upskilling in the textiles, clothing, leather and footwear industry
The European Apparel and Textile Confederation (Euratex) is launching a new project to promote upskilling and reskilling in the textiles, clothing, leather and footwear (TCLF) industry. The new “TCLF Skillbridge” initiative, supported by the European Commission’s department for growth (DG GROW), will focus on establishing regional skills partnerships. In the ...
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News briefsUEFA opens bidding for women’s soccer gear rights
UEFA has initiated a tender process to secure rights for match balls and apparel exclusively for its women’s competitions throughout the 2025-2030 period. Included in this cycle are five editions of the UEFA Women’s Champions League, the 2029 Women’s European Championship and various age-group tournaments. The tender process will kick ...
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News briefsAsics EMEA introduces a young exercise influencer team
Asics has announced the launch of what it claims is “the world’s youngest exercise influencer team.” Asics “Little Reminders” is a group of seven and eight-year-olds from across the UK who are on a mission to remind adults to exercise for how it makes them feel, not how it makes ...
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ArticleEU parliament advances directive to combat greenwashing – FESI applauds
In a bid to shield consumers from deceptive environmental advertising, the European Parliament has advanced its stance on establishing a verification and pre-approval system for environmental marketing claims. Under the proposed green claims directive, companies must substantiate claims such as “biodegradable,” “less polluting,” “water-saving,” or “bio-based content” before promoting their ...
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News briefsATP agrees new partnership with Saudi Arabian PIF
The Association of Tennis Professionals (ATP), the global governing body of men’s professional tennis, and Saudi Arabia’s Public Investment Fund (PIF) have agreed a new multi-year strategic partnership with a focus on enhancing global tennis. Upon the terms of the agreement, PIF will become the official naming partner of the ...
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News briefsMEP Frankowski backs FESI manifesto for inclusive sports
MEP Tomasz Frankowski, Co-Chair of the Sports Group in the European Parliament, has thrown his support behind the Federation of the European Sporting Goods Industry (FESI) Manifesto for the upcoming EU elections. FESI, in a statement, emphasized that this endorsement “underscores the alignment between FESI’s vision and the crucial work ...
