Consumer insights from the sporting goods industry – Page 46
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Article
Adidas will adopt a more consumer-focused approach
Adidas managers said the new focus on consumers will be facilitated by the reorganization of the management structure that was implemented last year, dismantling the previously function-driven organization and giving full responsibility to the managers of each sports category.The group's investments to engage end consumers are to focus on six ...
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Article
Ecco aims to sell 50% directly to the consumer
After three years of controlled growth and investments in its production facilities, Ecco says it is changing to a “more expansive” strategy. It wants to do so notably by strengthening its women's collections and by investing heavily in direct-to-consumer distribution, which is set to represent 50 percent of sales by ...
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News briefs
Sales increased by 4.1 percent at Acushnet Company in 2014,...
Sales increased by 4.1 percent at Acushnet Company in 2014, reaching $1,537 million, according to the financial documents filed by Fila Korea, which acquired the U.S.-based parent company of Titleist and FootJoy four years ago, in combination with other investors. Acushnet's operating margin dropped to 7.1 percent from 8.1 percent ...
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News briefs
Sports Marketing Surveys (SMS), the sports research company, found that...
Sports Marketing Surveys (SMS), the sports research company, found that golf participation stabilized just above 3.301 million players in the U.K. last year. This is a sharp drop compared with more than 4 million players in 2006 but slightly down from 3.364 million in 2013. The trend for last year ...
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News briefs
Skullcandy reported a 34 percent sales increase to $96.8 million...
Skullcandy reported a 34 percent sales increase to $96.8 million for the fourth quarter of 2014, delivering a gross margin of 43.3 percent and a 97 percent improvement in operating income to $5.3 million. Net earnings jumped to $7.4 million from $3.6 million in the year-earlier quarter. The headphone brand's ...
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News briefs
Johnson Health Tech reached revenues of 16,646 million Taiwanese dollars...
Johnson Health Tech reached revenues of 16,646 million Taiwanese dollars (€480.4m-$529.0m) in the year ended last Dec. 31, up from TWD 15,428 million in the previous year. The Matrix Fitness line of fitness equipment boosted its sales by 19 percent globally.
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News briefs
Labor costs in China are expected to rise by 12...
Labor costs in China are expected to rise by 12 percent annually in the period from 2013 to 2020. According to The Economist Intelligence Unit (EIU), part of the Economist publishing group, manufacturing labor costs in China will continue to increase sharply on an annual basis, although they will do ...
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News briefs
Fourlis Group achieved a sales increase of 10.2 percent to...
Fourlis Group achieved a sales increase of 10.2 percent to €122.4 million for its sporting goods retail business last year. This comprises Intersport stores in Greece, Cyprus, Bulgaria, Romania and Turkey. The Ebitda for sports retailing was up by 43.2 percent to €10.8 million and pre-tax profit reached €4.3 million, ...
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News briefs
Acushnet delivered last year an operating margin of 10.5 percent...
Acushnet delivered last year an operating margin of 10.5 percent of revenues, which grew by 3 percent to US$1,537.6 million, a 4 percent increase in local currencies. It reached sales of $1,122.4 million with Titleist golf clubs and balls, and $415.2 million with FootJoy golf shoes.
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News briefs
Sports Marketing Surveys (SMS) has found that the number of...
Sports Marketing Surveys (SMS) has found that the number of golf rounds played in the U.K. increased by 3.5 percent last year compared with 2013 and by 1.4 percent against 2012. The trend was highlighted in the latest edition of the research company's Golf Rounds Played study. The rise was ...
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News briefs
Fila Korea raised its revenues by 8.3 percent to 797,380...
Fila Korea raised its revenues by 8.3 percent to 797,380 million won (€636.0m-$722.7m) last year, but its net income declined by 37 percent to KRW 60,696 million (€48.4m-$55.0m). The operating profit slipped by 4.6 percent to KRW 93,588 million (€74.7m-$84.8m), but pre-tax income went up by 2.4 percent to KRW ...
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News briefs
Online sales of sporting goods grew by 17 percent in...
Online sales of sporting goods grew by 17 percent in Norway in December when compared with the year before, according to the latest figures from DIBS, a company that handles online payments. Online sales of electronics saw a 19 percent increase, while clothing and shoes sales increased by 18 percent. ...
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News briefs
Yonex has reported an 11 percent increase in revenues to...
Yonex has reported an 11 percent increase in revenues to 35,312 million yen (€261.8m-$297.3m) for the first nine months of its financial year, ended Dec. 31, indicating a 16 percent jump during the third quarter. Net income reached ¥1,298.9 billion (€9,632m-$10,934m) during the nine-month period, more than double the level ...
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News briefs
In a preliminary statement, the Lafuma Group reported today a...
In a preliminary statement, the Lafuma Group reported today a 10.0 drop in its total turnover in local currencies and on a pro-forma basis for the financial year ended last Dec. 31, pointing out that the decline was in line with its profitable growth strategy. Sales fell by 9.2 percent ...
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News briefs
Halfords Group reported organic sales growth for its Cycling and...
Halfords Group reported organic sales growth for its Cycling and Travel Solutions stores of 7.6 percent in the 15 weeks ended Jan. 9. Overall retail sales for the British group increased by 6.5 percent. The company said the bikes segment was boosted by children's cycles, which recorded a 13.8 percent ...
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News briefs
Spectaris, the German optical industry association, feels that there is...
Spectaris, the German optical industry association, feels that there is ample room for market development in sports eyewear. According to its estimates, 15.6 million German residents who need vision correction and practice sports don't use sports eyewear or sport-specific contact lenses. ZVA, the German opticians association, recently pointed out that ...
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News briefs
Nautilus, the U.S. fitness equipment company, announced in a preview...
Nautilus, the U.S. fitness equipment company, announced in a preview of its annual results that its sales should reach about $274 million in 2014, amounting to an increase of about 25 percent. This comes after a robust fourth quarter, in which sales expanded by about 23 percent to around $95 ...
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News briefs
Reportedly, Sport Eybl & Sports Experts continued to lose money...
Reportedly, Sport Eybl & Sports Experts continued to lose money under the control of Sports Direct International. According to Austria's Wirtschaftsblatt, the leading Austrian retailer booked a loss of €17.8 million for the extraordinary 8-month financial year ended in April 2014, or €36.79 million including special charges. Sales remained relatively ...
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News briefs
Sports Marketing Surveys (Sms), in conjunction with Women & Golf...
Sports Marketing Surveys (Sms), in conjunction with Women & Golf Magazine, has announced the forthcoming release of a study into British golfers which shows that male golfers could be a key stimulus in increasing women's participation in the sport. According to the study, commissioned by the magazine, the top reason ...
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News briefs
Yue Yuen raised its total sales by 6 percent to...
Yue Yuen raised its total sales by 6 percent to the equivalent of $8 billion in 2014, based on the company's latest monthly sales updates. In December, its sales increased by 3 percent to $734 million as compared to the same month a year earlier.
