Consumer insights from the sporting goods industry – Page 74
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Short stops
Allsport is giving Swiss consumers the chance to order merchandise...
Allsport is giving Swiss consumers the chance to order merchandise from its website, allsport.at, and to pick it up at the nearest store that has the product in stock.
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News briefs
Acting in concert with the U.S. Consumer Product Safety Commission,...
Acting in concert with the U.S. Consumer Product Safety Commission, Specialized Bicycle Components is recalling 1,350 26-inch Epic and Era bicycles, model year 2010. A faulty shock absorber mount can break and make contact with the wheel spokes. The Taiwan-made bikes were sold in the U.S. between September and October ...
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News briefs
Nautilus plans to focus on its branded consumer retail and...
Nautilus plans to focus on its branded consumer retail and direct businesses as it has agreed to sell some of its commercial fitness equipment operations to a company called Fit Dragon International. The $12.3 million deal includes certain assets of StairMaster as well as the licensing of indoor cycling Schwinn ...
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News briefs
Speedo’s new Italian distributor, OberAlp, quotes consumer research conducted by...
Speedo’s new Italian distributor, OberAlp, quotes consumer research conducted by IFM Sports Marketing Surveys according to which the brand is still associated in Italy with the fastest swimsuit in the world, beating the runner-up by 10 percentage points. Speedo is still the second-best-known swimwear brand in Italy, obviously after Arena, ...
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News briefs
In an effort to reach elusive, young, media-savvy consumers, Timberland...
In an effort to reach elusive, young, media-savvy consumers, Timberland is rolling out an integrated global marketing campaign to support its autumn 2009 footwear collections. Select campaign elements launch this month in the U.S., Italy and the U.K. On the media front, the company is introducing “Expedition Timberland,” a mobile ...
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Article
Dorel Gets Hurt As Consumers Buy Cheaper
The recreation/leisure segment of Dorel Industries had a 2.1 percent sales increase in the second quarter to $199.1 million, but still saw a drop in operating earnings of 7 percent to $16.0 million. The company attributed the revenue growth to currency exchange rates and to acquisitions; organic sales dropped by ...
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Bougez!, the new consumer-oriented sports fest held for the first...
Bougez!, the new consumer-oriented sports fest held for the first time in Paris last month, pulled only about 4,000 visitors, 60 percent less than originally envisaged.
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Article
Dorel’S Sales Increase Even As Consumers Spend Less
Dorel Industries’ recreational/leisure segment saw sales grow by 15 percent year-over-year to $161.4 million in the first quarter, with sales to independent bike dealers growing by 8 percent and revenues from Sugoi apparel up by 9 percent. Operating income for the period ended March 31 fell by 33 percent to ...
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Fira Sport will be a new consumer-oriented sports show and...
Fira Sport will be a new consumer-oriented sports show and convention held next June 5-7 in Gerona, near Barcelona.
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News briefs
The Consumer Product Safety Commission in the U.S. issued a...
The Consumer Product Safety Commission in the U.S. issued a guideline last week that exempts sporting goods from a federal ban on phthalates that took effect on Feb. 10. The only sporting goods products that will be subject to the ban are toy versions of sporting goods, i.e. a product ...
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News briefs
New Balance names Chris Quinn, a 20-year veteran of consumer...
New Balance names Chris Quinn, a 20-year veteran of consumer products companies, to be its new executive vice president for sales, replacing Fran Allen. Quinn was most recently a senior vice president for sales at Folgers Coffee. Elsewhere, Trevor Masson is the new general manager of New Balance Canada. There, ...
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News briefs
More and more consumer-oriented golf shows are taking place in...
More and more consumer-oriented golf shows are taking place in Europe, including one due to take place in Rome on Nov. 21-23, but Madridgolf stands out as a major success. The show, which was held for the third time in Madrid last Oct. 24-26, attracted a total of almost 15,000 ...
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News briefs
Two Spanish sports-related consumer shows have been cancelled due to...
Two Spanish sports-related consumer shows have been cancelled due to the pull-out of many exhibitors in view of the general economic situation in the country. One is Cosmofitness, which was going to be run in Barcelona on Oct. 3-5. Another one is Nivalia Naturiva, the snow and outdoor fair which ...
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Short stops
Madrigolf, the consumer-oriented golf trade show organized in Madrid for...
Madrigolf, the consumer-oriented golf trade show organized in Madrid for next Oct. 26-28, will feature a dedicated space for women’s golf.
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Short stops
Barcelona will host a new fitness fair for consumers, called...
Barcelona will host a new fitness fair for consumers, called Cosmofitness, from next Oct. 3-5.
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News briefs
Targeting mainly consumers and featuring mostly golf courses and tour...
Targeting mainly consumers and featuring mostly golf courses and tour operators, the first Portugal Golf Show will be held in Lisbon next May 22-24. A small Portuguese retail chain, Golf Market, will sell products to the general public. The new event is being organized by Portuguese agents of Pink Ribbon ...
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News briefs
The relationship between Adidas and French consumers has deepened over...
The relationship between Adidas and French consumers has deepened over the last three years, with the Three Stripes scoring much higher than its competitors in the rankings of France’s favorite brands in a survey by LH2, a French research institute, whose findings were reported by Adidas earlier this week. In ...
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Short stops
Accepting a complaint lodged by a consumers’ group, a French...
Accepting a complaint lodged by a consumers’ group, a French court has fined Marlboro Classics, the licensed sportswear brand of Valentino Fashion Group, for illegal advertising in favor of tobacco smoking.
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News briefs
NPD Group is to provide a consumer study for the...
NPD Group is to provide a consumer study for the sporting goods market in Japan. The international marketing research firm currently provides the same service for markets in the USA, France, UK, Germany, Austria, Italy, Spain, Sweden and Holland. The group tracks apparel, footwear and sporting equipment throughout the supply ...
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News briefs
Salewa informs dealers and consumers that the “Rock” climbing harnesses...
Salewa informs dealers and consumers that the “Rock” climbing harnesses that it sold between 1993 and 1998 should not be used any longer. According to company information, this product does not correspond any more to the latest safety standards. Seams may break. Salewa will exchange all harnesses purchased at that ...
