Consumer insights from the sporting goods industry – Page 75
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Short stops
A group of Norwegian consumers, FO, have attacked Oslo Sportslager...
A group of Norwegian consumers, FO, have attacked Oslo Sportslager because it didn’t show the percentage discount that it was granting in the promotion of certain bicycles.
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Article
French consumers are getting more responsive to price promotions on...
French consumers are getting more responsive to price promotions on sports footwear throughout the year. According NPD’s regular quarterly surveys of the market, discounted sports shoes represented 43 percent of French retailers’ sales in the 12-month period ended in June 2006, as compared to nearly 36 percent five years earlier.
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Short stops
A new French company, Expodience, is organizing a new consumer-oriented...
A new French company, Expodience, is organizing a new consumer-oriented golf show is planned in Paris for March 17-19, grouping about 180 brands including the US Golf chain.
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News briefs
To build consumer enthusiasm for Nike’s Jordan brand in Europe,...
To build consumer enthusiasm for Nike’s Jordan brand in Europe, the Air Man himself, Michael Jordan, is making promotional stops in Paris, London, Berlin, Barcelona, Milan and Hamburg this month. The 9-day trip, which started on Oct. 17, will feature media and consumer events as well as opportunities to meet ...
