This is how the sporting goods industry deals with CSR & Sustainability – Page 34
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News briefsPuma continues to promote Re:Jersey on the big soccer stage
After Manchester City players wore special Puma jerseys made from recycled soccer jerseys before the Premier League match against Watford a week earlier, Borussia Dortmund players now swapped jerseys with fans at Signal Iduna Park before the kickoff of the match against VfL Bochum on April 30th to draw attention ...
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News briefsPuma cuts CO2 emissions despite strong business growth
Puma has cut its own carbon emissions and those from purchased energy by 88 percent between 2017 and 2021. The company also managed to reduce CO2 emissions in the supply chain by 12 percent, despite its recorded business growth of 65 percent during that period. If adjusted for the sales ...
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News briefsNew Balance joins Land to Market
New Balance has announced its membership in Land to Market, an outcome-based verified sourcing solution for raw materials from verified regenerative land with headquarters in Boulder, Colorado. Regenerative agriculture is a conservation and rehabilitation approach to food and farming systems that goes beyond sustainability to improve the entire ecosystem continuously. ...
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ArticleThe size of 140 tennis courts: Nike’s new Serena Williams Building
The new Serena Williams Building (SW) is the largest office building at Nike’s Oregon headquarters, covering the equivalent of 140 tennis courts (approximately 93,000 square meters). It is also where Nike’s Consumer Creation teams, representing Design, Consumer Insights, Women’s, Men’s and Kids Constructs, and Apparel and Footwear Product Merchandising, have ...
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ArticleGreenpeace: Exports of old clothes are used to dispose of plastic textile waste
On Earth Day and as part of Fashion Revolution Week, Greenpeace Germany published the results of on-site research revealing the devastating consequences of used clothing exports for the people and the environment in countries such as Kenya and Tanzania. The overproduction of the fast fashion industry is ...
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ArticleHanesBrands releases 2021 sustainability report
U.S.-based HanesBrands Inc, the owner of brands such as Champion, Hanes and Bonds, has released its 2021 Sustainability Summary Report, outlining progress and plans to achieve ambitious sustainability goals by 2030. “At HanesBrands, sustainability is integrated into everything we do – from our iconic brands to sourcing our materials to ...
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ArticleNike to launch glue-less shoes that can be taken apart in minutes
The Nike ISPA team (Improvise; Scavenge; Protect; Adapt), which experiments with new, unorthodox products and manufacturing methods, will introduce a new shoe model this spring that showcases the brand’s innovative capabilities and offer a glimpse into the future of circular design: The Nike ISPA Link. And in 2023, the next ...
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ArticleBrooks stronger than ever as running industry grows
After ending 2021 with global sales of more than $1.11 billion, Brooks Running expects double-digit year-over-year growth in 2022. Despite ongoing disruptions in the global supply chain impacting the running industry, Brooks claims it will continue to deliver for runners and outperform the competition. In Q1 2022, Brooks took first ...
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News briefsTimberland expands Timberloop recycling program to Europe
Around this year’s Earth Day, Timberland announced several initiatives within its CSR program, the most interesting being the expansion of the Timberloop take-back program into the U.K., Germany, France and Italy, with more European markets to follow. The recycling program allows consumers to return their worn Timberland footwear, apparel or ...
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News briefsDecathlon has donated 36K items of unsold merchandise
Decathlon says that the deal it struck in April of last year with Comerso, a digital and logistical anti-waste platform for companies, has resulted in the donation of some 36,000 items of unsold merchandise to various associations. Among these are the French Red Cross and the Recyclerie Sportive, a network ...
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ArticlePuma launches circular economy project Re:Jersey at Manchester City Premier League match
Manchester City players wore special Puma jerseys made from recycled soccer jerseys as part of Puma’s Re:Jersey recycling project ahead of the Premier League match against Watford (score: 5-1) on April 23. Re:Jersey aims to reduce waste and pave the way for future circular production models. While Puma’s soccer jerseys ...
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News briefsAquafil releases online Sustainability Report
Aquafil, the creator of the branded Econyl regenerated nylon, has released online its Sustainability Report 2021. The report revolves around the company’s flagship product Econyl, which is described as putting Aquafil “at the forefront of the circular economy revolution in textiles.” Econyl is made from regenerated waste materials like old ...
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News briefsRossignol launches first recyclable ski
Rossignol has unveiled its new Essential ski, which will be available in limited quantities in FW22-23 and has been designed using the most simplistic and least amount of raw materials, making more than 75 percent of the ski 100 percent recyclable. Following the announcement of its Respect program in 2020, ...
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ArticleEarth Day 2022: IOC presents Carbon Action Awards to 20 sports organizations
To mark Earth Day 2022, 20 major sports organizations were presented with the Carbon Action Awards of the International Olympic Committee (IOC), which recognize efforts to reduce their greenhouse gas emissions. The 20 organizations, including twelve international sports Federations (IFs), seven National Olympic Committees and the Association of National Olympic ...
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News briefsPuma’s Re:Suede project begins
Puma is now conducting the Re:Suede experiment we reported on last month when it was seeking 500 Germans to join some of its brand ambassadors in a trial to determine whether a biodegradable version of its Suede model – made of Zeology-tanned suede, biodegradable TPE and hemp fibers – would ...
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ArticleEarth Day 2022: “Invest in our planet”
The applause for the smartest Earth Day campaign certainly goes to Allbirds. At www.keeptheamazonprime.com, a “global e-commerce platform you can’t live without,” the shoe manufacturer promotes donations for the Amazon. Every donation is doubled by Allbirds. The European Outdoor Conservation Association (EOCA) has launched a fundraising campaign for Earth Day: ...
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News briefsEuropean debut of Taiga's e-snowmobiles in Sweden
Canadian Taiga Motors Corporation, a manufacturer of all-terrain e-vehicles, has chosen SkiStar’s resort in Sälen, Sweden, for the European debut of its electric snowmobiles. According to the Québec-based company, the European debut is an important step in Taiga’s global expansion efforts. For ski resort operator SkiStar, this is an important ...
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News briefsCrocs appoints Deanna Bratter as vice president and global head of sustainability
Source: Crocs Deanna Bratter Following Crocs’ announcement of its ambitious sustainability strategy in July 2021, under which it aims to achieve a net-zero footprint by 2030 and become a more sustainable brand overall, the company has now announced that Deanna Bratter has joined the company as vice ...
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ArticleIOC and stakeholders support Ukrainian Olympic Community and athletes
Source: World Athletics/IOC World Athletics’ fund support professional athletes affected by the war in their home country. As normal civil life is made impossible in Ukraine due to the Russian invasion, so is regular training for most athletes in the country. The International Olympic Committee (IOC) has ...
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News briefsNike collaborates with Billie Eilish on eco-friendly AF1 and apparel capsule
Nike and Billie Eilish, the award-winning singer and songwriter, have re-imagined the Nike Air Force 1 (AF1) using the singer’s “environmentally preferred materials.” The entire shoe is made from 18 percent post-consumer recycled content. For the AF1, Eilish chose a synthetic nubuck material that uses 80 percent recycled materials. The ...
