This is how the sporting goods industry deals with CSR & Sustainability – Page 39
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News briefsDecathlon works with a social impact brand in Germany
Decathlon is the first sports retailer in Germany to have entered into a partnership with a local social impact company, called Share , to support and promote “social shopping.” As of mid-November, customers can purchase Share beanies and socks in all Decathlon stores and online. For each item sold, another ...
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News briefs
Inov-8 donating to restore peatlands
Inov-8 will be donating 5 percent of online and in-store sales revenues generated from Nov. 15 to 29 to the Cumbria Wildlife Trust, which will use the funds to restore peatlands in and around the U.K.’s Lake District, where the running, hiking and fitness-gear brand is based. For Peat’s Sake, ...
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News briefsCrocs to provide resale-as-a-service with ThredUp
Crocs is launching a resale program with ThredUp’s Resale-as-a-Service (RaaS) platform. Adidas did the same about a month ago, as we reported at the time, and called its program “Choose to Give Back.” Crocs’ program is called “Clean Out” and is likewise intended to help the brand achieve net-zero carbon ...
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ArticleOn to make running shoes from carbon waste
On, the Swiss brand of running shoes that recently went publicin New York, has announced a shift away from petroleum-based resources with the development of a new foam material called CleanCloud™. It is made from carbon emissions as a raw material. On is the first company in the footwear industry ...
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News briefsAdidas scores high on S&P's sustainability index
Adidas has undergone a very positive ESG (environmental, social and governance) evaluation conducted by the ratings agency Standard & Poor’s (S&P), receiving a score of 85/100. It is the most recent of the 27 companies to obtain a public ESG profile, and the only one in the sports industry. By ...
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VF makes new CSR pledges
VF Corp’s fourth sustainability and responsibility report says the group will achieve zero waste verification at all its warehouses and distribution centers by the end of this year, compared with 72 percent at present. This would mean that at least 95 percent of their waste will be diverted from landfills. ...
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ArticlePentland Brands makes new CSR commitments
Coinciding with the start of the COP26 conference on the climate in Glasgow, Pentland Brands released a set of new commitments to support people and the planet for the year 2032, when it will be celebrating the 100th anniversary of its business. The company’s “100-1-0” positive business strategy sets out ...
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Zalando’s Zircle app adds resale option in Germany
Zalando has revamped and relaunched the Zircle app in its home market. German customers of the Zalando marketplace can now return articles of womenswear bought from their fellow customers there. All such items appear in the customers’ order history on the app. The new service will be extended to menswear ...
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News briefs
The IOC boosts its environmental policy
Ahead of the COP 26 conference on climate change due to start in Glasgow on Nov. 1, the International Olympic Committee (IOC) pledged to halve its “direct and indirect greenhouse gas emissions” by 2030. Its previous pledge was to cut them by 45 percent by the same deadline, in keeping ...
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ArticleTecnica rolls out ski boot recycling project in 8 countries
After revealing its plans for an end-of-life solution for used ski boots in the spring of this year, the Tecnica brand is about to start its new “Recycle your boots” program. The circular project, being launched in the Alps region this autumn, aims to contribute to protecting the planet by ...
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Decathlon is making new environmental pledges for 2026
Decathlon says it has spent the past two years working with the United Nations’ Intergovernmental Panel on Climate Change (IPCC) to bring its design, production and distribution into line with the Paris Agreement on the earth’s climate. It says that its carbon intensity (tCO2e per euro) has declined by 10 ...
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VF and WaterAid partner to vaccinate Cambodians
In an effort to protect workers’ health and keep the supply chain steady, VF is supporting the distribution of Covid-19 vaccines in Cambodia. VF’s Worker and Community Development program, partnering with the nonprofit WaterAid to support the rollout of the Cambodian government’s Covid-19 response plan. More than 20,000 factory workers ...
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News briefs
Lululemon launches a Centre for Social Impact initiative
Lululemon announced the launch of its Centre for Social Impact, a new initiative intended to support the physical, mental and social wellbeing of more than ten million people globally by 2025 through an investment of $75 million into “Equitable Wellbeing Programs.” The focus will be on communities that are most ...
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News briefs
Adidas inaugurates a circular-fashion program with ThredUp
Adidas has inaugurated a circular-fashion program, called “Choose to Give Back.” The German brand is inviting customers to earn rewards from its Creator’s Club by returning used apparel and accessories from any brand for resale or re-use. It works through a combination of Adidas’ Creator’s Club app and ThredUp’s Reseale-as-a-Service ...
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News briefs
Superdry sponsors its local football club
According to Fashion Network, Superdry is sponsoring its local football club, the Forest Green Rovers of England’s EFL League Two. Like the British apparel brand, the Rovers are based in the county of Gloucestershire, but they also happen to be, according to FIFA, the world’s first and only vegan football ...
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News briefs
Nike refurbishes park in Belgrade with upcycled sneakers
In September Nike inaugurated a basketball court and playground in the New Belgrade district of Serbia’s capital city. The brand hired a B Corp-certified design firm in London, Accept & Proceed (A&P), to refurbish the park with material from 20,000 recycled and locally donated sneakers. The project stems from a ...
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News briefs
PrimaLoft to save up to 70% carbon emissions with updated P.U.R.E. technology
PrimaLoft has launched an updated version of its PrimaLoft P.U.R.E. (“Produced Using Reduced Emissions”) manufacturing technology. Using its proprietary P.U.R.E. technology, originally launched in 2019, it claims to further reduce carbon emissions by up to 70 percent. Three new products featuring the latest version of PrimaLoft’s PURE manufacturing technology will ...
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News briefsKeen launches sneakers made from agricultural waste
Keen Footwear has unveiled a proprietary manufacturing process that uses agricultural waste to create what it claims to be the industry’s first sneakers with plant-based soles made without chemical solvents. The “Field to Foot” (F2F) sneakers are part of the Detox The Planet initiative and were developed by the Keen ...
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News briefsGore-Tex unveils new, more sustainable ePE membrane
W. L. Gore & Associates has announced that the consumer unit of its Gore Fabrics Division will introduce the use of expanded polyethylene (ePE) as a new and more sustainable, complementary material platform that will serve as the basis for its future membrane technologies. The new ePE laminates (membrane and ...
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News briefsVaude’s Antje von Dewitz receives German role model award
After collecting many other awards for sustainabillity and inclusion, Antje von Dewitz, CEO of the German outdoor brand Vaude, has received the Role Model Award 2021 from the Startup Teens education platform in the “Family Entrepreneur” category. The jury and the audience honored her commitment to a sustainable and value-driven ...
