This is how the sporting goods industry deals with CSR & Sustainability – Page 40
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News briefs
Zalando invests in Infinited Fiber
Zalando has joined Adidas, H&M and an investment arm of the Bestseller Group in a round of financing to help Infinited Fiber Company of Finland to build a facility for the commercial production of its biodegradable fiber, called Infinna. The company’s technology converts textile waste and other cellulose-based raw material ...
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News briefsPatagonia supports global climate strike on Sept. 24
This Friday, Sept. 24, youth activists and engaged citizens worldwide will strike to demand climate justice. Patagonia is supporting the protest to put pressure on world leaders and ensure that attention is paid to the people who are already experiencing the worst effects of the climate crisis first-hand. The U.S.-based ...
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News briefs
Keen launches social commitment bonus program
Keen Footwear has launched the “Keen Corps” program, a bonus program for voluntary work, donations to non-profit organizations and purchases. With the loyalty rewards program, the American footwear producers aims to reward those who give back to the community. Registered customers can earn points in exchange for access to exclusive ...
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News briefs
Puma has switched to shoeboxes of recycled cardboard
Puma claims that a new shoebox that it has introduced will save an annual 2,800 tons in cardboard. The box, which has a recycled cardboard content of about 95 percent, is one of several initiatives taken by the German sports brand as part of its “10FOR25 Sustainability Strategy.” Others include ...
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News briefs
A new Berlin-based sports brand, Winqs, is going fully green
Winqs, a new brand of footwear, apparel and accessories that aims to cover many sports categories, hopes to replace traditional materials with much more expensive yet fully sustainable ones, without sacrificing performance or raising prices too much. The Berlin-based brand told the Swedish trade paper Sportfack that all of its ...
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ArticleExpanded: First financing for a new, sustainable online marketplace for sports goods, Planetics
A Munich-based startup, Planetics, has successfully closed its first financing round for its online marketplace for sustainable and fairly produced sporting goods. The exact investment sum was not disclosed, but the founders indicated a “six-figure” range of between €100,000 and €999,000. The capital raised will primarily be used to further ...
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News briefs
The Bundesliga wants to become the first sustainable football league in the world
The German Football League (DFL), which governs the Bundesliga and Bundesliga 2, has announced that its member clubs will vote in December whether to incorporate sustainability as a part of the licensing process. As a result, the Bundesliga aims to become the first environmentally sustainable football league in the world. ...
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Article
Dalbello teams up with Life Reskiboot for a circular economy
Dalbello, the Italian ski boot manufacturer that is part of the K2-Marker-Dalbello-Völkl group (K2-MDV), has been a partner since last September of the Life Reskiboot project, co-funded by the European Commission, which aims to takle the problem of plastic waste management with a new paradigm applied to ski boot construction ...
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News briefs
Champion teams up with the Renewal Workshop for upcycled garments
Champion has entered a collaboration with the recycling platform The Renewal Workshop to sell upcycled Champion products under the “Champion Renewed” banner. The line, which includes the American sportswear brand’s classic Reverse Weave sweatshirts, is part of the brand’s sustainability concept, Champion MADE. The Champion Renewed products will be made ...
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News briefsLululemon expands benefits, increases minimum pay
Lululemon Athletica has announced an increase in the minimum wage for the majority of its store and Guest Education Center (GEC) employees in North America, providing an overview of the company’s approach to compensation and benefits. Beginning Sept. 27, both current and future employees will receive a new minimum wage ...
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ArticleNike and Newlight collaborate to research carbon-negative material
Nike and California-based Newlight Technologies have announced a partnership to explore the use of AirCarbon, an energy storage material, in a variety of applications within Nike’s supply chain and manufacturing. According to a press release, the collaboration is part of Nike’s plans to accelerate its carbon reduction plans, as materials ...
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News briefs
Lululemon invests in Genomatica for plant-based nylon
Lululemon has made an unspecified investment in Genomatica to help develop renewably sourced and bio-based material for its own product line. They plan to create plant-based nylon to replace synthetic nylon, using biotechnology and fermentation to convert plant-based ingredients into chemical building blocks, like those used to make nylon, that ...
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Article
Allbirds launches CO²-labelled activewear, but faces greenwashing claims
Allbirds, the San Francisco-based brand of sustainable footwear, has just released its first athletic apparel range, consisting of five women’s styles and two for men, made from different woven and knitted fabrics that integrate recycled polyester and nylons, Merino wool, eucalyptus tree fiber and Tencel Lyocell. Consisting of tank tops, ...
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News briefs
TNF teams up with Spinnova
The North Face (TNF) and Spinnova, the Finnish sustainable materials company, have partnered to develop new high-performance, sustainable textiles for the outdoor apparel category, reducing the impact of the textile industry on the environment. Spinnova fiber is produced with minimal water usage, without harmful chemicals and with minimal CO² emissions. ...
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News briefs
Castore partners with Coral Eyewear “performance-based lifestyle” sunglasses made with Econyl
Castore and Coral Eyewear have formed a new partnership and product collaboration, designed to enable both brands to expand their use of recycled materials. Through the collaboration, the companies have unveiled the Castore x Coral sunglasses, which are created with regenerated ocean waste. The sunglasses are made with Econyl regenerated ...
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News briefs
New Balance partners with The Renewal Workshop for a New Balance Renewed program
New Balance has teamed up with The Renewal Workshop (TRW), a provider of circular solutions for the apparel and textile industry, to create New Balance Renewed. The new collaborative program is designed to give a second life to New Balance’s apparel, helping to keep it out of landfills. New Balance ...
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News briefs
Reef introduces €130 eco-friendly sandal
Reef is launching the Paipo, a sandal made from wood and full-grain leather, which the brand has called its “most upscale offering ever.” The sandal, which is sold at a price of €130, is indeed “designed and built to be the most luxurious sandal possible,” as the brand describes it ...
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News briefs
WFSGI and sports brands partnered with the IOC on solidarity effort to supply uniforms at the Tokyo Games
More than 500 athletes who competed at the Tokyo 2020 Games this summer received competition uniforms through the National Olympic Committee (NOC) Competition Uniform Support Program, thanks to a collaboration between the International Olympic Committee (IOC), the World Federation of the Sporting Goods Industry (WFSGI) and some of the world’s ...
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News briefs
Erke rises in popularity in China after major donation to Henan flood relief
Erke, a Chinese brand based in Xiamen owned by China Hongxiang, rose in popularity and was even praised by the central government after donating 50 million yuan renminbi (€6.6m-$7.7m) to help the Henan province, devasted by the floods in the second half of July. Erke sells apparel primarily aimed at ...
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News briefs
Oceantee invites young golfers in the U.K. to help combat plastic pollution
Oceantee, a sustainable golf brand founded by Ed Sandison, is the project leader of #FORETHEOCEAN, an initiative that aims to help tackle plastic pollution. Young golfers from across the U.K. are being invited to participate in the project, which will see them involved in educational workshops and beach cleans, to ...
