This is how the sporting goods industry deals with CSR & Sustainability – Page 44
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News briefs
Puma will remove mulesed wool by 2025
Puma has committed to stop using wool from mulesed sheep by 2025 at the latest, and will be working to source only from Responsible Wool Standard (RWS) certified wool suppliers by that date. The decision follows a campaign by the animal welfare organization Four Paws to ban mulesing of lambs. ...
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News briefs
Puma commits to make nine out of ten products with more sustainable materials by 2025
Puma has announced that by 2025, nine out of ten Puma products will be made with more sustainable materials. In 2020, the brand already achieved the milestone of sourcing 100 percent of the core materials used in its apparel and accessories (down, cotton, viscose etc.) from more sustainable sources. More ...
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News briefsNepal in humanitarian crisis, donations needed
Source: Sherpa Adventure Gear Sherpa Adventure Gear’s teams in the U.K. and Germany are receiving dramatic reports from the brand’s home country, Nepal. Medical care in the country is already at a very modest level under “normal” circumstances, but now it is catastrophic, according to the news. ...
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News briefsAllbirds helps Adidas to develop its most climate-friendly running shoe
Working in remote mode in collaboration with Allbirds for 12 months, Adidas has developed its most sustainable performance running shoe. The first 100 pairs of the co-branded model, whose prototype is called Futurecraft Footprint, is being raffled off to members of Adidas’ Creators Club at the end of May. A ...
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News briefs
Amazon issues a maiden $1bn green bond
Amazon raised $1 billion with the issuance of its first sustainability bond on May 10. The company says the proceeds will be used to invest in renewable energy, clean transport, sustainable buildings, affordable housing, and socioeconomic advancement and empowerment. The U.S.-based e-commerce giant has pledged to be carbon-free, on a ...
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News briefs
Macron partners with Go-all to promote sport in early childhood in Italy
Macron has announced a new partnership with Go-all Asilo del Calcio to encourage sports activities in early childhood. Go-all Asilo del Calcio is an Italian network of franchised “Baby Soccer Schools,” as the organization defines them on its Facebook page, for children aged 2-5. Macron will support the development of ...
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Article
Buying groups partner with Nike and Brooks on charity runs
To help support sports clubs in Germany that are under pressure as a result of the Covid-19 restrictions and following withdrawals, Nike and Intersport are joining ranks for the launch of the new Nike Pegasus 38 running shoe with a “Keep Clubs Running” charity campaign, in which donations of up ...
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News briefs
Wintersteiger goes solar
This spring Wintersteiger has decided to derive a substantial share of its electricity from the sun. Some 2,300 square meters of photovoltaic modules, spread over on seven roofs, are now churning out 300 kWp (kilowatt peak), or enough electricity for about 60 free-standing houses. The Austrian ski service and rental ...
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News briefsArc’teryx partners with an “upcycling sorceress”
Source: Arc’Teryx Nicole McLaughlin Described by Gentleman’s Quarterly as an “upcycling sorceress,” Nicole McLaughlin is known to have turned old sneakers into vests, tennis balls into shoes, badminton shuttlecocks into slippers or oven mitts into jackets. She has worked on upcycling projects for sports brands such as ...
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ArticleTimberland to set up regenerative rubber supply chain for footwear
Timberland, along with its parent company VF Corp. and its sister brands Vans and The North Face, is partnering with Terra Genesis International in Thailand to build what they claim will be the footwear industry’s first regenerative rubber supply system. Timberland plans to pilot its first regenerative rubber footwear in ...
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News briefs
Veja drops a lighter performance sneaker
Veja, the French sustainable sneaker company, is introducing its second and lighter performance running shoe, made with special materials. Manufactured in Brazil, the Marlin features a 65 percent bio-based rubber outsole, made from Amazonian rubber and rice waste, and a 60 percent sugar cane midsole. The lining is made from ...
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Article
New Recycled Polyester Challenge aims to treble volumes
After the launch in 2017 of a “Sustainable Cotton Challenge,” Textile Exchange is now launching the “Recycled Polyester Challenge,” working in cooperation with the Fashion Industry Charter for Climate Action. The 85 brands and suppliers involved aim to increase the proportion of recycled polyester fibers used in their products from ...
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News briefs
JD Sports to sell its seconds to a reseller
JD Sports will be selling its seconds – returned and flawed sneakers and apparel – to a British company called Sole Responsibility. Established in 2014 and still run, with some help, by the co-founding husband and wife, Sole Responsibility buys “products that would have been disposed of” and sells them ...
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News briefs
Austria’s Bründl Sports is certified climate-neutral
As one of the first sports retailers in Austria, Bründl Sports has just received a certificate as “Climate Neutral Company” from Fokus Zukunft, a sustainability consultancy that has worked with the Austrian retailer to define a bundle of initiatives based on the three pillars of ecology, economy and social responsibility. ...
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Article
Sportgreen – a new sustainable sporting goods platform
Sportgreen.de is an interesting new German web store for the sale of sports clothing and footwear products that are at least 50 percent sustainably produced or made from recycled materials. Starting with a range of items in the fitness and running segments, it officially went live on Earth Day last ...
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News briefs
Decathlon introduces a wooden stationary bicycle, for sustainability and design
Decathlon France is launching the Domyos Woodbike, an exercycle built around a frame made from French beech wood. The unconventional stationary bicycle is meant to combine sustainability, technical features and design, as its wooden structure easily blends in with any interior. The solid beech in the Domyos Woodbike comes from ...
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News briefs
New Balance introduces the eco-friendly Vision Racer ReWorked
New Balance has launched the Vision Racer ReWorked, the latest release of the New Balance Jaden Smith Vision Racer collection, in partnership with the American actor and activist Jaden Smith. The new Vision Racer ReWorked is made with a mix of recycled materials. The upper and the tongue contain 74 ...
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News briefs
Wilson launches collection of eco-friendly tennis racquets
Wilson Sporting Goods has celebrated Earth Day (April 22) with the launch of The Naked Series, which it claims to be its most sustainable racquet yet. The limited-edition Naked Series features unpainted tennis racquets, with non-dyed Agiplast bumper and grommets, a biodegradable PU grip, and sustainable packaging. The collection is ...
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News briefs
Puma launches the RE.GEN collection, made from industry waste
Puma is introducing its new RE.GEN collection, a range of footwear, apparel and accessories made from Puma’s own industry waste and other recycled materials. The RE.GEN collection incorporates three kinds of recycled material: leather off-cuts from Puma’s own production, cotton off-cuts from the greater textile industry, and polyester made from ...
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Article
Vans announces new sustainability targets for 2030
Like The North Face, the other major brand of VF Corp., Vans, has announced a range of new sustainability goals that it intends to achieve by 2030, on the occasion of Earth Day. The brand is committing to making 100 percent of its core materials – rubber, cotton, leather, and ...
