All Decathlon Germany articles
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News briefsDecathlon Germany sets new sales record in 2023
Despite a challenging environment, Decathlon Deutschland SE & Co. KG – the German subsidiary of the globally active French sporting goods retailer and manufacturer Decathlon SA – closed the 2023 financial year with another sales record. With total gross sales of €1.11 billion, Decathlon Germany, which now has 87 ...
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C-Suite InterviewSecondhand: The balance of pricing between buying and selling
The secondhand retailer must balance seller and buyer when it comes to pricing. Reverse.Supply CEO explains how they find the right price.
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News briefsDecathlon opts for internal solution for Germany CEO succession
Source: Decathlon Arnaud Sauret Following the promotion of long-time German CEO André Weinert to CEO for Central, Eastern and Southeastern Europe (CESEE), the French sporting goods retailer and manufacturer Decathlon has appointed Arnaud Sauret as his successor with immediate effect. Sauret has been responsible for Decathlon’s growth ...
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ArticleDecathlon Germany cracks the €1 billion sales mark
The German subsidiary of Decathlon has published record sales growth of 28.4 percent in the last fiscal year, with a total of €1.06 billion in 2022. Total EBIT is 30.1 million, with outdoor, mobility, water sports and fitness being the strongest product categories (around 70 percent of total turnover). In ...
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News briefsDecathlon rents more retail spaces from Kaufland
German retailer Kaufland, who acquired over 100 Real supermarket locations in Germany, is now leasing space to Decathlon at more and more of its former German Real locations. To date, a combination of the Kaufland supermarket and Decathlon stores are to be found at six locations in Germany. In a ...
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News briefsDecathlon Germany becomes Payback partner
From Jan. 2, 2023, Decathlon in Germany will partner with the Payback loyalty program. The French sporting goods manufacturer and retailer operates more than 80 stores and an online store in Germany, and customers can choose from more than 100 types of sports in its product range. Payback was founded ...
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News briefsDecathlon Germany expands emission-reduced delivery service
Following the successful launch of Buy Back, Decathlon Germany is expanding its next-day delivery with reduced CO2 emissions to additional cities. This involves the delivery of orders as early as the following day using electrically powered cargo bikes, which save CO2 compared to the usual means of transport, such as ...
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ArticleDecathlon Germany launches new buyback service
Decathlon Germany is launching a used-product “Buy Back” service in select cities. For the first time, the sporting goods manufacturer and retailer is buying back used sports products and returning them to second-use sales after successfully inspecting and/or repairing them. Customers who sell their products to Decathlon receive either a ...
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News briefsDecathlon Gemany expanding its Schwetzingen logistics site
Decathlon Germany is expanding its logistics site in Schwetzingen by 12,500 sqm. The new “Hall 0” will house a new mechanization concept intended to accelerate logistics processes and shipping volumes and is set to open in mid-2023. Schwetzingen is one of four Decathlon campus locations in Germany and is responsible ...
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News briefsDecathlon Germany bundles stores in Karlsruhe
Decathlon is represented in Germany with more than 80 stores and continues to adapt its store network to customer needs and local conditions. The Decathlon store in the Postgalerie in Karlsruhe will therefore move with its 45 employees on Oct. 1 to the Decathlon store in Karlsruhe-Durlach, which is currently ...
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News briefsDecathlon Germany gets kids moving
Sporting goods retailer and manufacturer Decathlon Germany has launched the “Auf die Plätze“ (“On your marks”) campaign and is going on a tour titled “EntDecA” (a play on words with the German word “Entdecker” for “explorer” and Decathlon) throughout April. The EntDecA mobile invites children in the greater Munich, Berlin ...
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News briefsDecathlon’s largest German store opens in Cologne
Source: Decathlon Germany Decathlon Cologne-Marsdorf The expansion of the Decathlon store in Cologne-Marsdorf, which first opened in 2017, to a total of 8,500 square meters (bigger than a football field) has been completed. The remodeling created new indoor test areas with, among other things, space for a ...
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ArticleDecathlon Germany reports best year in history
Decathlon Germany has reported the most successful financial year in the company’s 35-year history. Since the first German store opened in Dortmund in 1986, the sporting goods manufacturer and retailer has expanded to 84 stores, two logistics centers and four campus locations for central services with a total of 4,833 ...
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News briefsDecathlon Germany tests CO2-friendly same-day delivery
The sporting goods retailer and manufacturer Decathlon is testing the expansion of sustainable services in Germany. In Munich, a pilot project has been set up in collaboration with Glocally, a logistics company founded in 2021 by three students at the Technical University of Munich. The company focuses on a sustainable ...
