All Decathlon UK articles
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News briefsDecathlon UK makes £2m loss, invests £10m in restructuring measures
Decathlon UK reported a 5 percent drop in sales and a 2.5 percent sales decline on a same-store basis in 2023. The British arm of the French-based retailer experienced a full-year loss of £2 million (€2.37m) after investing £10 million (€11.8m) in transformation initiatives. The results were also affected by ...
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News briefsDecathlon expands BuyBack scheme in UK
Decathlon has broadened its BuyBack program to encompass all sports equipment in the UK, following the success of its initial launch focusing on unwanted bicycles. The initiative now covers fitness equipment, racket sports gear, camping essentials, and water sports items like kayaks and paddleboards. Customers can participate by completing a ...
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News briefsDecathlon UK partners with media agency Fifty
Decathlon UK has announced Fifty as its new media agency. The new agreement will see the sporting goods retailer and manufacturer leverage Fifty’s artificial intelligence (AI)-powered audience insights technology for its media planning. Fifty will develop and execute Decathlon UK’s integrated media strategy across all media and channels. Fifty optimizes ...
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News briefsDecathlon to offer ultra-fast car chargers at UK stores
Decathlon has partnered with public electric vehicle charging infrastructure provider Be.EV to provide ultra-fast electric vehicle charging points in a number of stores across the UK. This is Decathlon UK’s first partnership with a public charging network. Locations are already planned in various stores across the UK, with the Decathlon ...
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News briefsDecathlon UK launches affordable Back to Sport Pack
Decathlon UK has launched a Back to Sport Pack that costs under £25 (€29), to allow all kids to participate in sports. The kit, available in-store and online for ages 4–15, comprises shorts, a t-shirt, trainers and a backpack. Data from the sporting goods retailer has revealed that 63 percent ...
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ArticleThis is Rentle, the Finnish pioneer in rental platforms now cooperating with Decathlon
Decathlon UK launched its rental service with Rentle in the spring of ’23. We explore the benefits of partnering with a rental platform specialist.
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News briefsDecathlon U.K. launches rental scheme nationwide
Following a successful trial last year, Decathlon is now rolling out its sports rental scheme in all its stores across the U.K. The rental scheme includes bikes, tennis rackets, paddle boards and kayaks. The retailer has committed £1 million (€1.14m) worth of products to the scheme. Decathlon tested the scheme ...
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Case StudyThe marketplace of the future: How Decathlon is opening up its sales platforms to boost revenue
Decathlon has launched a number of “marketplaces” around the world, allowing other brands to sell their goods on the retailer’s sales platform, and expects to generate €1bn in sales over the next 5 years.
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News briefsDecathlon partners with Zeus Labs for U.K. distribution
Decathlon has chosen London-based start-up Zeus Labs to help handle its U.K. freight. Zeus now reportedly handles nearly half of all the retailer’s restocking in the U.K. Zeus was founded by Jai Kanwar and Clemente Theotokis in 2019. It’s a digital freight platform with a vision to drive efficiency in ...
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News briefsDecathlon opens new megastore in Liverpool
Decathlon has opened a new 2,500-square-meter store in Liverpool. The two-floor retail store, inaugurated on April 28, is located in Church Street, a prime location at the heart of Liverpool city center and one of the busiest shopping streets in the U.K. Decathlon launched in the U.K. more than 20 ...
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News briefsLondon Sport partners with Decathlon
In a new partnership, Decathlon UK is joining the Sport Tech Hub, a program run by London Sport to make London “the most physically active city in the world.” Through the Sport Tech Hub, London Sport aims to bring the power of technological innovation to efforts to increase physical activity ...
