Distribution – Page 11
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News briefs
The Lifestyle Company will distribute O’Neill ready-to-wear in France
The Lifestyle Company will distribute O’Neill products in France, including the overseas departments and territories, in a new multi-year contract that will debut in spring 2022. The contract only involves the O’Neill ready-to-wear lifestyle offer. O’Neill Wetsuits, based in England, takes charge of the equipment and technical products. O’Neill is ...
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ArticleAsics cuts off some European retailers
Asics has decided to end relations with some retailers in Europe, starting with deliveries planned for January 2022 and afterwards, citing “unprecedented demand for our products,” combined with a challenging Covid-19 situation in many of its production countries. Running is booming, and as we have already reported, new supply chain ...
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News briefs
BrandFusion will sell Champion and O'Neill shoes in the Netherlands
A Dutch sales agency, BrandFusion, has agreed to include the footwear collections of Pantofola d’Oro, Champion and O’Neill in its product portfolio for the Dutch market, according to Sport Partner. These brands are licensed for various territories by the five-year-old Brandsplus Group, which is also the distributor of Fila in ...
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News briefs
Electric partners with Volcom in Europe
Liberated Brands Europe, an entity affiliated with Volcom Europe, is partnering with Electric for the distribution of the Californian sport and lifestyle eyewear brand in Europe. The agreement includes the wholesale distribution of Electric’s goggles and sunglasses as well as its e-commerce and marketing operations. The eyewear brand, which is ...
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News briefs
11teamsports expands into the Iberian peninsula
According to CMDsport, the German football specialist Eleventeamsports has begun operations on the Iberian peninsula with an e-commerce site and is planning to establish a network of franchise stores there over the coming years. Its main competition in Spain is Fútbol Emotion. Founded in 2007, the German retailer and distributor ...
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ArticleHow can home fitness and commercial fitness coexist?
Severely impacted by the Covid pandemic, which has led to their closure and to a boom in home fitness all over the world, fitness studios and other types of membership-based gyms are being led to establish new connections with the home fitness industry while looking for new sources of revenues. ...
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News briefs
Schmidt adds the Kappa license for Austria
The German Schmidt Group, which has been the licensee of Kappa for Germany since 1999, is taking over the license to the Italian brand for the Austrian market from Alois Wild, adding shoes to the range sold in the country. The Schmidt Group is also Kappa’s licensee for Poland since ...
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News briefs
Another Spanish buying group ceases operations
There are still more buying groups of independent sports retailers in Spain than in any other country, but they are going through rough times. According to CMDsport, one of them, Quorum Sport, having run into financial trouble due to fiscal problems, has ceased operations. This is the second buying group ...
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News briefs
Authentic Brands moves the Spyder license to Liberated Brands
Authentic Brands Group (ABG) has announced the transition of its core licenses for its ski-focused Spyder brand to Liberated Brands. Under the terms of the new long-term agreement, Liberated Brands will assume outerwear and apparel sourcing, product design, marketing, wholesale, e-commerce and retail store operations across the U.S., Canada, Australia, ...
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News briefs
Deerfoot stops working for Saucony in Iberia, takes on Diadora
According to the Spanish trade publication Tradesport, Deerfoot Sport’s contract to handle the distribution for Saucony on the Iberian Peninsula came to term on Dec. 31 and was extended to June 1 but no further. Saucony’s parent company, Wolverine Worldwid, began establishing operations of its own in Spain in 2014 ...
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ArticleEnda’s Kenyan shoes land in Europe
Enda is a special brand of running shoes assembled in Kenya, a country that has become famous for producing some of the world’s greatest distance runners. Started in Kenya four years ago, it is only now beginning to be sold in a few European stores, for the moment only in ...
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News briefs
Spain's Festibike cancelled for a second year
In 2021, for the second year in a row, there will be no Festibike. The annual Spanish consumer-oriented cycling-industry festival – organized by a Portuguese events company called Lastlap – was scheduled for Sept. 10-12 in Las Rozas. Also canceled are the accompanying MTB Marathon and FBK Cyclocross, which were ...
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News briefs
New European operation in London for Hero Cycles
The Indian-based Hero MotoCorp (HMC) group, which claims to be the world’s largest manufacturer of bicycles, has hired an American bike industry veteran, Jeff Weiss, to head up a new subsidiary in London, Hero International (HIT), that is aiming to reach European sales of €300 million by 2026. This would ...
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Short stops
Distribution
+++ The European Union is allowing duty-free entry of cotton garments and other products from Uzbekistan, which is building up its apparel and footwear manufacturing industry +++ The Rugby Football League (RFL), the governing body for rugby in the U.K., is partnering with Leeds Beckett University on a pilot study ...
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News briefs
The Vaha fitness mirror enters the U.K. market
Vaha, a German start-up that launched an interactive mirror for home fitness in 2019, has announced its launch in the U.K. It is the first fitness mirror of the kind to be launched in the U.K., according to the company, referring to the competing systems by Lululemon and others. The ...
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News briefs
Toorx is entering the Spanish market
Toorx Fitness in Motion, an Italian brand of fitness equipment, is entering the Spanish market. According to Palco23, a Barcelona-based sport business periodical, after opening offices in Portugal and launching a webspage in Portuguese, the brand is now expanding its distribution network in Spain and will soon launch a webpage ...
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Short stops
DISTRIBUTION
+++ Luanvi, the Spanish sportswear manufacturer, is entering the Italian market via a distribution agreement with RV Distribution, a company based in Cuneo, in Italy’s Piedmont region +++
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News briefs
Sergio Tacchini signs joint venture with a French firm for 20 countries
Sergio Tacchini has expanded its exclusive and perpetual licensing deal with its French-based distribution partner, Movin, creating a joint venture for the production, distribution and marketing of most of its products in eight European countries, the Middle East and North Africa. Glasses, watches and fragrances developed under the brand are ...
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News briefsRossignol drives a mobile showroom through Germany and Austria
Rossignol has informed the German press that it is using a special car trailer as a mobile showroom in Germany and Austria. A French spokeswoman for the group says it is a trailer developed by Felt, the group’s American brand of road bicycles. It is currently used only in those ...
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ArticleLacoste goes more technical with the help of Tecnifibre
Tecnifibre, the French tennis and squash hardware specialist, will handle the distribution of all the performance tennis and golf products of Lacoste, the increasingly fashion-oriented sports apparel specialist, starting with the spring/summer 2022 season. Lacoste, which took over Tecnifibre in 2017 through its own parent company, MF Brands, has already ...
