Dr. Diana Born
Dr. Diana Born is a manager at phiyond by adelphi. Building on her experience as research scientist and industry consultant, she is an expert for science-based sustainability strategies, business models and green communication.
phiyond by adelphi is a transformation companion for sustainable and responsible business practice.
The company draws on over 20 years of experience in sustainability research and policy consulting.
They provide a profound and comprehensive understanding of systemic change, enabling them to shape the sustainability transformation with companies.
Their approach extends beyond simply advising on sustainability: phiyond by adelphi provides guidance through the entire transformation process: from strategy and vision to a clear roadmap and its implementation, to internal and external communication and reporting - in the areas of climate & decarbonization, resources & circular economy, and human rights & due diligence.
ArticleGreen claims: How you get EU regulations and the eco-conscious consumer on board
How can sports and outdoor brands effectively communicate their sustainability efforts without falling into the greenwashing trap? In this expert guide, Dr. Diana Born presents a four-step approach to crafting impactful, data-driven green claims that not only build consumer trust but also align with science-based EU regulations.
