All E-Commerce & DTC articles – Page 23
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News briefs
After a redesign of its online store in May 2018,...
After a redesign of its online store in May 2018, Golfino, the golfwear specialist based in Hamburg, has been named this year’s best online store for golf in Germany by the German institute for service quality. The main feature of Golfino’s site is a new shopping system, which runs on ...
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Article
Further expansion internationally
Nike claims to be leading the market in the EMEA region, where its sales grew by 9 percent in constant currencies in the fourth quarter as compared to the period a year ago, when they were boosted by the men's version of the Fifa World Cup. It continues to boast ...
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Article
Intersport reports growth in Central Europe
Intersport Germany is performing a little better than before. On the first day of the new OutDoor by Ispo show in Munich, which ran from June 30 to July 3, the German-based retail cooperative reported an increase of 5 percent in its members' retail sales for the first five months ...
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Article
Big growth and investments in digital
Offering differentiated consumer experiences, direct-to-consumer sales were responsible for about half of Nike's total growth in the past year, and digital sales jumped by 35 percent, driven by Nike's mobile apps. Nike says that the digital channel – its own online sales combined plus those of partners like Amazon and ...
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News briefs
In 2021, online advertising will represent for the first time...
In 2021, online advertising will represent for the first time in history more than half of total ad spending. According to Zenith’s Advertising Expenditure Forecasts, web advertising will account for 52 percent of global ad spending, as compared to 44 percent in 2018 and a projected 47 percent in 2019. ...
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Article
Asos is not doing as well as Zalando
Zalando saw its share price go up after already it announced that it expects to post a positive adjusted operating profit (Ebit) in the single-digit million range for the first quarter of this year, in contrast with market expectations of negative Ebit of €10 million. Meanwhile, its big British rival, ...
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Article
Amazon launches pop-up stores in Europe
What is happening to the big e-tailers? After the recent profit warnings of Asos and Zalando, the two biggest sharks in the pond, Alibaba and Amazon, have just put out discouraging figures. Both companies, which operate big marketplaces for sporting goods and many other products in their respective territories, have ...
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Article
The WTO will tackle e-commerce
Geo-blocking, selective distribution and other issues related to e-commerce have already been tackled by organizations like the German Cartel Office and the European Federation of the Sporting Goods Industry (Fesi), which has a working group together with the World Federation of the Sporting Goods Industry (WFSGI) on such topics.
