All E-sports articles
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United Arab Emirates starts e-gaming league
Starting in early 2025, the goal of the investment in EGL is to make the United Arab Emirates a leading global e-sports hub.
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Invictus Games return to the UK
The host city of the Invictus Games 2027, an international multi-sport event created in 2014 by Prince Harry, the Duke of Sussex, will be Birmingham.
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IOC proposes creation of 'Olympic Esports Games'
The President of the International Olympic Committee (IOC), Thomas Bach, announced that the Executive Board is proposing the creation of “Olympic Esports Games” for the 142nd IOC Session, which will be held during the Olympic Games Paris 2024. The IOC is already “in advanced discussions with a potential host,” the ...
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Global Esports Federation unveils senior executive team
Paul J. Foster, CEO of the Global Esports Federation (GEF), has announced a series of updates to the organizational structure as part of the introduction of the GEF 5.0 strategy for the 2024-2028 cycle. Each member of the executive team will lead a core GEF division: Rustam Aghasiyev, Chief ...
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Zwift introduces new e-sports competition
After losing the hosting of the Esports World Championships to competitor MyWhoosh, Zwift has announced that it will host the “largest cycling e-sports event ever held”: the “Zwift Games,” a new multi-format competition open to the entire cycling esports community. The Zwift Games are designed to give every cyclist the ...
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Puma to sponsor Dux
Puma has signed a two-season deal to become the technical supplier for Dux Gaming, according to Esports Insider and Tradesport. Dux operates in both sports and e-sports, in the latter case competing in FIFA (EA Sports FC), NBA 2K and Formula One. In addition to such e-sports teams, Puma will ...
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MyWhoosh to replace Zwift as host platform of UCI Esports World Championships
The Union Cycliste Internationale (UCI) has announced that the virtual cycling platform MyWhoosh will be the exclusive platform and organizer of the UCI Cycling Esports World Championships in 2024, 2025 and 2026. The partnership includes qualifying rounds and a final to be held on-site in Abu Dhabi, where MyWhoosh is ...
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NIP and Fila introduce jersey with ID chip for e-sports gamers
Source: Fila NIP x Fila Pro Kit E-sports legend Ninjas in Pyjamas (NIP) has announced the launch of its first collection with Italian sports brand Fila. Together, the two brands aim to define the future gaming style for fans and players around the globe. The NIP x ...
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IOC announces details of the Olympic Esports Series 2023
The International Olympic Committee (IOC) has announced details of the Olympic Esports Series 2023, a global virtual and simulated sports competition created by the IOC in collaboration with international sports federations and game publishers. The games features the following nine sports: archery (World Archery Federation, Tic Tac Bow) baseball ...
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New e-sports live ticker for sports publishers
Shadow Esports, a leading provider of professional e-sports analytics tools based in Berlin, Germany, has developed what it says is an easy-to-integrate e-sports live ticker designed to help digital sports media provide e-sports fans with high-quality content. The free basic version of “Esports-Liveticker” includes a scoreboard through ...
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IOC confirms Singapore to host first Olympic Esports Week in 2023
The International Olympic Committee (IOC) has confirmed that the first Olympic Esports Week will be held in Singapore from June 22-25, 2023. The announcement is the next major step in supporting the development of virtual sports within the Olympic Movement and deepening collaboration with competitive gamers. In partnership with the ...
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EA Sports offers FIFA World Cup update for Qatar tournament
With the FIFA World Cup 2022™ game mode, Electronic Arts Inc. is now offering an update at no additional cost to FIFA 23 fans. They can play as one of the 32 qualifying nations in an authentic recreation of the entire FIFA World Cup 2022™ from the opening match to ...
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Puma extends partnership with e-sports company
Puma and the e-sports company Gen.G have signed a multiyear extension of their existing global partnership for joint merchandise, player kits and special-edition uniforms. On Sept. 20 they will be launching a second lifestyle collection to be worn by Gen.G’s creators and players, among them team Korea (LCK), which won ...
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DP World Tour launches e-sport tournament
The DP World Tour is launching a new e-sport competition in partnership with Topgolf and DreamHack Sports Games. The new “eTour”, which will be open to playing from Aug. 31, is available to anyone who downloads the WGT by Topgolf mobile game, developed by DreamHack. The new competition will take ...
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Men’s fashion brand Strellson moves into e-sports
Ovation eSports AG, a Swiss e-sports organization based in Zurich, announced a collaboration with Swiss menswear brand Strellson. Ovation manages a team of young athletes who act as both content creators and influencers in the gaming industry. The collaboration spans the entire Ovation organization and its esports teams. As part ...
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YouGov analysis sees E-sports being an industry dominated by young, male consumers
YouGov has conducted a new study on the German E-sports market. The global market research company puts one of its main focuses on the E-sports business since it entered an exclusive research and data analysis partnership with the gaming business media outlet Business of Esports last year. The new study ...
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EA Sports replaces Santander as title sponsor of LaLiga from 2023/24
Electronic Arts (EA), the global specialist in digital interactive entertainment, and LaLiga have announced that they have entered into a multi-year partnership agreement. Starting in the 2023/24 season and for five seasons, the partnership will include title naming rights for all LaLiga competitions, as well as a complete rebrand of ...
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Prada aims to score in digital gaming space with winter outfits for avatars
Prada has partnered with game developer Ubisoft’s multiplayer platform Riders Republic, an online game featuring action sports such as snowboarding, wingsuiting or mountain biking. The Italian luxury fashion brand has provided virtual skis, snowboards and bikes specially designed for the game, as well as sportswear that players can equip themselves ...
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JD to sponsor an e-sports team
JD Sports Fashion is the new sponsor of Excel Esports, whose team competes in tournaments for such video games as FIFA, Fortnite and League of Legends. JD is replacing BT Sport, a provider of pay-to-view sports on TV in the U.K. Terms have not been disclosed. Excel’s e-sports players will ...
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Asos enters the e-sports arena through Fnatic
Asos has signed a three-year deal with Fnatic, an e-sports brand with 30 million users, many of them members of Gen Z. As Asos’ chief growth officer, Robert Birge, explains, “gaming and fashion are both passions for young adults,” and “Gen Z-ers increasingly express their style in both the physical ...