All E-sports articles – Page 2

Article

​Puma becomes official apparel partner of e-sports organization Gen.G

2021-07-26T09:26:00Z

Puma has announced the expansion of its partnership with global e-sports organization Gen.G. The previous agreement, signed in June 2020, included the production of a jersey for Gen.G’s winning PUBG and League of Legends teams, both based in Seoul, South Korea. The jerseys feature a design by Gen.G executive brand ...

News briefs

JD Sports partners with an e-sports firm in Italy

2021-03-16T18:16:00Z

JD Sports and Qlash, an e-sports organization, have announced a new year-long partnership for 2021 that allows JD Sports to be part of the Italian e-sports scene. Under the terms of the deal, the two companies will use their physical locations to “exchange” visibility and exposure. JD Sports will rely ...

News briefs

Adidas to sponsor G2 e-sports

2021-01-15T18:17:00Z

Adidas has established a multi-year sponsorship deal with G2, the entertainment and e-sports brand. It will be supplying sports apparel, manufacturing the G2 jersey for the 2021 e-sports season and developing a joint lifestyle apparel collection. The G2 x Adidas jersey will contain the Aeroready system to keep the fabric ...

News briefs

Stream Hatchet reports on streaming and e-sports

2021-01-15T18:16:00Z

Stream Hatchet – the data analytics arm for streaming and gaming of the Canadian company Engine Media – has released its industry trend report for 2020. Like home fitness, e-sports appears to have gotten a big boost from the Covid-19 pandemic. According to Stream Hatchet’s CEO, Eduard Montserrat, “video games ...

News briefs

Le Coq Sportif enters e-sports

2021-01-11T17:32:00Z

Le Coq Sportif has become an official sponsor of Nongshim RedForce, formerly known as Team Dynamics, an e-sport team that competes in League of Legends Champions Korea (LCK). The team rebranded to Nongshim RedForce for the 2021 season. The deal marks Le Coq Sportif’s entry into the e-sports market. Nongshim ...

News briefs

Garmin introduces a smartwatch designed for e-sports

2020-10-28T18:08:00Z

Garmin has announced the launch of the Instinct Esports Edition, a GPS smartwatch designed for e-sports gamers and enthusiasts. The smartwatch uses a dedicated e-sports activity function to track and analyze heart rate and stress during games while also monitoring the long-term trends. At the end of a gaming session, ...

News briefs

11teamsports is equipping the international e-sports team SK Gaming

2020-01-25T11:22:00Z

In partnership with Nike, the German team sports specialist 11teamsports is equipping the international e-sports team SK Gaming with jerseys and training clothing. The long-term cooperation includes Nike’s merchandising collection, for which 11teamsports is taking over the global distribution. The new collection was presented to the public for the first ...

Article

Puma enters into an e-sports partnership

2019-08-29T00:00:00Z

Catering to the growing popularity of e-sports and other electronic games, Puma has contributed some of its research on ergonomics and materials, including its breathable fabrics, to a new product developed in cooperation with a Dutch brand of gaming seats called Playseat. The fruit of this union, the Playseat | ...

News briefs

Although it already sponsors a few e-sports teams, Adidas has...

2019-08-29T00:00:00Z

Although it already sponsors a few e-sports teams, Adidas has signed its first sponsorship deal with an individual e-sports athlete: Tyler Blevins, better known as Ninja. Blevins is a professional gamer and gaming streamer who raised eyebrows in the videogame world at the start of August by switching his streaming ...

Article

E-sports will be part of Ispo Digitize

2019-06-04T00:00:00Z

One of the big topics at the convention will be e-sports, a rapidly growing segment of the market in which sports brands and retailers have started to invest, mainly through sponsorships and by opening dedicated corners in sporting goods stores.At this year's event, one of the workshops will have the ...

News briefs

Snipes, the German-based sneaker retailer, has picked e-sports as a...

2018-09-11T00:00:00Z

Snipes, the German-based sneaker retailer, has picked e-sports as a marketing vehicle, leading to multiple investments over the summer. In July it became the official fashion retail supplier for the ESL, the global e-sports organization. They will jointly create a co-branded apparel range and Snipes will supply clothing for some ...