All Euro 2024 articles
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ArticleEuro 2024 – The figures, the fans and the brands
Who were the fans of the Euro 2024 in Germany, how many games did they watch, and what companies did they associate with the tournament? YouGov asked a thousand people.
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ArticleHarnessing major sports events for social and economic growth
We provide you a data-driven perspective on how major sporting events can transform cities and communities.
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News briefsNike kits to be worn in almost 65% of all Euro 2024 games
We’re just a few weeks from the Uefa European Championship, the football tournament boasting 5.2 billion viewers. With those numbers, brand exposure is highly competitive. One of the best ways to show your brand in front of the whole world is to be a kit supplier. The brand who ...
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News briefsAlibaba.com boosts sports and lifestyle product sales in Europe ahead of Uefa Euro 2024
Alibaba.com is capitalizing on the surge in sports-related consumer interest tied to upcoming events like Uefa Euro 2024 by launching a promotional event targeting sports and lifestyle products. According to Alibaba’s latest data, there has been a substantial increase in the UK market’s demand for sports goods, with purchases for ...
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ArticleAlipay+ launches football carnival across Asia for Uefa Euro 2024 celebration
Alipay+, the mobile payment and digitalization technology arm of Ant International, is set to kick off an offline football carnival spanning Asia, aligning with Ant International’s global campaign for Uefa Euro 2024. Commencing on April 26 and spanning two months across four major Asian cities, the festivities aim to captivate ...
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Article“Biggest marketing investment ever”: Puma launches brand campaign
Puma wants to revitalize its brand identity to focus on “athletic excellence.” This is how.
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News briefsPuma unveils 2024 national team kits with sustainability at the core
Source: Puma Puma has launched its latest National Team Home and Away kits for 2024, showcasing designs that pay homage to each nation’s heritage. The Authentic versions boast Puma’s Ultraweave technology, while the replica jerseys are crafted using Puma’s Re:Fibre recycling innovation. Re:Fibre represents Puma’s commitment to ...
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ArticleAdidas has revealed seven kits for Euro 2024, inspired by Tintin, tartan and carnation
Adidas has pulled back the curtain on the latest lineup of technical performance kits for seven prominent football federations ahead of UEFA Euro 2024. Belgium, Germany, Hungary, Italy, Scotland, Spain, and Wales will hit the field sporting reimagined home and away designs. Each jersey is meticulously crafted to instill a ...
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News briefs
European Commission and UEFA extend cooperation with new agreement up to 2025
The vice president of the European Commission, Margaritis Schinas, and UEFA president Aleksander Čeferin have renewed the European Commission-UEFA Arrangement for Cooperation, which first entered into force in 2014. They met on Oct. 6 at the European Commission headquarters in Brussels. According to UEFA, this latest institutional agreement, which provides ...
