All Eyewear articles
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News briefsReebok expands into eyewear market
Authentic Brands Group announced a new collaboration with eyewear manufacturer and distributor Mondottica Group for Reebok. Under the partnership, Mondottica will handle the design, production and distribution of Reebok-branded eyewear and sunglass products for all ages. “Through our partnership with Mondottica Group, we’re expanding the Reebok brand into the realm ...
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ArticleSports eyewear market to post 7.3% CAGR by 2027, says new report
The global sports eyewear market was valued at $5.7 billion in 2019 and is projected to reach $8.9 billion by 2027, representing a compound annual growth rate (CAGR) of 7.3 percent from 2021 to 2027, according to a new report by Allied Market Research. Key growth drivers will include a ...
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News briefsReebok to launch smart eyewear in early 2024
Authentic Brands Group, the owner of Reebok, and Innovative Eyewear have agreed on a new deal for the licensing of smart eyewear for Reebok. The initial Reebok smart eyewear collection, comprising styles for both men and women, is expected to launch in early 2024. Innovative Eyewear is the developer and ...
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ArticleMaterialise and Vuzix cooperate in smart glasses
Smart glasses supplier Vuzix and 3D-printing company Materalise have announced the start of their collaboration in the area of consumer smart eyewear, a market that is believed to be on the verge of mass adoption after years of development. As previously reported by our sister publication Eyewear Intelligence, the US-based ...
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News briefsNew distributors announced for Red Bull Spect Eyewear
The Austrian eyewear company MPG has found a new distribution partner for its Red Bull Spect Eyewear. From 2023 onwards, Reusch International will take over the Italian sports channel, and Kubus Sports will be in charge of Benelux. MPG has a ten-year license with Red Bull, with the Red Bull ...
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News briefsSunGod launches new crowdfunding campaign
SunGod has launched a new crowdfunding campaign through Crowdcube. The campaign, dubbed “The 2022 Vision Raise,” went live on Nov. 15. The British performance eyewear brand has a fundraising target of £1 million (€1.1 million), specifically aimed at the next stage of its growth. Thanks to the new funds, the ...
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ArticleGood momentum but high hurdles remain: Circularity in the eyewear sector
With performance and scale both large barriers, what can the eyewear sector do to become circular?
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ArticleA Revo sunglass fetches $1,650 in an auction
The first pair of a limited edition of Moonwalker Zero G sunglasses – serial number 001 – produced by Revo has been sold at an auction for $1,650.
