All Fanatics articles
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News briefsWorld Rugby and Fanatics team up on global merchandise deal
The wide-ranging agreement aims to make merchandise more accessible to rugby fans worldwide.
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ArticleLululemon partners with Fanatics and NHL
Lululemon has, for the first time, in partnership with Fanatics, made the official apparel collection for NHL.
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News briefsTrevor Edwards joins Fanatics’ Board of Directors
The former Nike, Inc. President also serves as a Director at VF Corporation.
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News briefsFanatics and FA extends partnership in merchandise sales
As part of the deal, Fanatics said it would retain e-commerce rights with the FA.
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News briefsJuventus and Fanatics sign merchandise partnership
Serie A football club Juventus and Fanatics, a digital sports platform and a global leader in licensed sports merchandise, have announced a wide-ranging partnership in e-commerce, retail, manufacturing and licensing. Fanatics will manage all aspects of Juventus’ merchandise offering worldwide. The new partnership will run until the end of the ...
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News briefsNike confirms uniform changes to MLB owners
In his address to Major League Baseball (MLB) club owners on May 23, Commissioner Rob Manfred said, according to The Athletic, that Nike had long acknowledged the trouble with this year’s uniforms. The uniforms were manufactured to Nike’s specifications by Fanatics, and the trouble, as we reported in April, includes ...
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News briefsFanatics secures retail and merchandising partnership with golf’s R&A
Fanatics has secured an extensive omnichannel retail and merchandising partnership with the R&A, the governing body for golf outside of the USA and Mexico. This long-term agreement encompasses e-commerce, event and physical retail, memorabilia, and licensing rights for The Open and AIG Women’s Open. Under the deal, Fanatics will manage ...
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News briefsMLB uniforms to change again, Players Association claims
Nike will be making changes to this year’s maligned uniforms for Major League Baseball (MLB) by the start of next season. The MLB Players Association has stated in a memo, seen by The Athletic, NBC News and ESPN, that designer Nike and manufacturer Fanatics will be restoring the large lettering ...
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News briefsFanatics and Sunderland announce long-term partnership
Fanatics and Sunderland Association Football Club (SAFC) have agreed to a new long-term partnership that will see the global merchandise firm become Sunderland’s new retail partner until 2034. Fanatics will become the exclusive operator for the club’s online and stadium store. This will include “significant investment” in a new store ...
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ArticleThe boys of summer, mismatches and a new name for the sweat stain
This season’s uniforms for Major League Baseball (MLB), with Nike design and Fanatics manufacturing, are proving to be something of a flop – or a sop. Tops don’t match bottoms, details once specific to a team are now uniform throughout the league, names have shrunk to illegibility from the stands, ...
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News briefsFanatics cuts 100 jobs at commerce division
Sports licensing giant Fanatics is cutting more than 100 jobs from its commerce division, its largest unit, including workers at its Tampa, Florida, and Easton, Pennsylvania, facilities. The news was first reported by Sports Business Journal (SBJ). The cuts included VPs, directors and managers, says the report, which also stresses ...
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News briefsFanatics strengthens C-suite of Commerce division
Fanatics, the Florida-based licensed apparel and collectibles company, has appointed three new executives to lead its Commerce division, which is responsible for the design, manufacture and sale of fan merchandise. Stephen Dowling joins the company as President, International, and will be responsible for growing the Fanatics Commerce business outside of ...
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News briefsFanatics to lay off 218 workers in the US
Sports merchandising giant Fanatics sent a Worker Adjustment and Retraining Notification (WARN) notice to the State of Florida and the City of Jacksonville on Jan. 11, saying it will shut down its fulfillment center at 5245 Commonwealth Avenue in Jacksonville, Florida. The move will affect 218 employees. The layoffs will ...
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Infographics & DataTop 50 sporting retailers in the world 2022
Download our annual overview of the world’s 50 largest sports retailers, including revenue and growth ranking compared with last year.
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News briefsPSG store in New York will move to expanded 5th Avenue location
Following the success of its Fifth Avenue store in New York City, French football club Paris Saint-Germain (PSG) and its partners, Fanatics and Lids, will be moving to a larger location at 535 5th Avenue on Dec. 15. The previous store closed on Nov. 25 and will reopen in the ...
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News briefsFanatics brings US collegiate fan merchandise to Europe
US apparel and collectibles powerhouse Fanatics has entered into a long-term agreement with Collegiate Licensing Company (CLC) to sell licensed fan merchandise in international markets. Fanatics will offer a wide range of products in the UK and beyond, including lifestyle apparel, hard goods and accessories. Under the agreement, Fanatics will ...
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News briefsFanatics signs Harry Kane to exclusive memorabilia deal
England captain and Bayern Munich striker Harry Kane has signed a multi-year memorabilia partnership with Fanatics. Under the terms of the agreement, Fanatics will become the sole distributor of Kane’s collectibles, autographs and memorabilia, including match-used boots and shirts. The 30-year-old is the first British athlete to partner exclusively with ...
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News briefsFanatics hires new Commerce CEO
Source: Fanatics Andrew Low Ah Kee, new CEO of Fanatics Commerce Digital sports platform Fanatics has announced the appointment of Andrew Low Ah Kee as Chief Executive Officer of its largest business unit, Fanatics Commerce. Low Ah Kee most recently served as President at Opendoor, an e-commerce ...
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News briefsFormer Nike exec to head Fanatics’ Mitchell & Ness
Source: Fanatics Eli Kumekpor Mitchell & Ness, the vintage and lifestyle sportswear brand acquired by Fanatics in 2022 along with a strategic ownership group comprised of some of the most prominent names in sports, entertainment and business, including Jay-Z, Maverick Carter, the D’Amelio family and others, has ...
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News briefsParis Saint-Germain opens 4th U.S. store in Las Vegas
The new Las Vegas 172-sqm Paris Saint-Germain (PSG) store, which will be managed by Lids, is the French league football club’s fourth location in the U.S. following openings in Los Angeles (2021), New York (2022) and Miami earlier this year. It is located in the Forum Shops at Caesars Palace ...
