All Football articles
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Adidas releases tech-packed EURO 2025 match ball
Konektis, the official match ball of UEFA Women’s EURO 2025, is here.
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Castore hires ex-Fanatics manager as new Chief Commercial Officer
Castore has appointed Danny Downs as its new Chief Commercial Officer, formerly General Manager of Fanatics International.
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Portugal leaves Nike for Puma in new kit deal
Puma takes over Portugal’s victorious football team when Nike’s deal expires.
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Intersport France and Fédération Française de Football extends partnership
Intersport France will extend its partnership with the French Football Federation until 2027, becoming the official supplier of the French Cup.
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Adidas and Mexico extends kit deal until 2034
Adidas and the FMF (Federación Mexicana de Fútbol Asociación) have jointly announced the extension of their partnership until 2034, reaffirming their commitment to the development of football.
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Patrice Evra launches new app for amateur football players
The new app, called PLAYER, is designed to help young footballers take control of their career
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Article
Jürgen Klopp returns to leadership position as Red Bull’s Global Head of Soccer
Jürgen Klopp, the 57-year-old German, will assume the role of Global Head of Soccer at Red Bull on Jan. 1, 2025.
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Stadium becomes new partner of Swedish Football Association
The Swedish Football Association and Stadium are entering a new partnership from Jan. 1, 2025, until 2027.
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Macron lands in the Swedish and Argentinean top football leagues
The Italian brand sponsors more than 90 professional sports clubs.
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Article
US ‘soccer’ fandom surges, new insights revealed
A new report reveals key insights into the growing passion for football (soccer) in the US, shedding light on demographics and engagement trends.
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Hummel dominates as kit sponsor in Spanish football
The Danish sportswear brand’s strategic growth in Spain has led to a significant increase in sports sponsorships, outpacing major global brands and setting new records.
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Article
Macron enters another new national sponsorship agreement
Macron is the new technical partner of the Slovak Football Federation’s national teams.
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Article
Stars and Stripes: Adidas new Champions League matchballs presented
Returning to a more classic look, but with updated technology, the new Adidas matchball´s for Champions League 2024/25 is here.
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News briefs
New Saudi football sponsorships
Concacaf inks multi-year deals with Saudi PIF and Riyadh Air to boost football growth and tournaments across the region.
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Gullit joins Skechers as ambassador
The former Netherlands national team captain will feature in Skechers’ Hands Free Slip-ins and other campaigns.
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Fanatics and FA extends partnership in merchandise sales
As part of the deal, Fanatics said it would retain e-commerce rights with the FA.
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Article
Adidas’ results in step with earlier guidance
The preliminary Q2 results published in mid-July were confirmed with the official figures: The group posted sales growth of 8.9% to €5.82 billion.
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Michele Kang launches global multi-team women’s football organization
The world’s first global multi-team women’s football organization is set to bring unprecedented investment into the sport if Korean-American businesswoman, philanthropist, investor and owner of several sports teams, Michele Kang, has her way.
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A football for women
Amaya Núñez Martín designed a football, especially for women, for her final project at the IED Madrid.
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News briefs
Macron posts 19% sales growth in the first half
The Italian sportswear brand Macron achieved sales of EUR 93 million in the first half of 2024 and generates more than 80 percent of its sales outside its home country.