All Football articles – Page 4
-
News briefsSport sponsorship’s growth in Italy is projected to accelerate this year
Sport sponsorship in Italy exceeded forecasts and grew by 1.5 percent in 2023 compared with 2022, reaching €780 million. Growth was primarily driven by Serie A, followed by investments in Lega Basket Serie A, football Serie B and volleyball SuperLega. According to the 23th edition of Il Futuro della Sponsorizzazione ...
-
ArticleReal Madrid becomes football club with highest revenue, says Deloitte report
Deloitte’s Sports Business Group has released the 27th edition of its Deloitte Football Money League. The report reveals the 20 highest-revenue-generating football clubs globally for the 2022/23 season. Real Madrid generated record revenues of €831 million, representing an increase of €118 million compared with the previous year, and knocked Manchester ...
-
News briefsZinchenko signs with Skechers
Ukrainian superstar Oleksandr Zinchenko has signed a new deal with Skechers, making him the company’s second ambassador.
-
News briefsAdidas revamps classic Predator boot
In 1994, Adidas introduced the inaugural Predator football boot. Fast forward three decades and the iconic franchise is getting a fresh lease on life with a modern reinterpretation. On Jan. 16, Adidas is set to unveil three revamped models of the shoe, each available in the classic black, white and ...
-
News briefsChanges in UEFA women’s football and futsal
The UEFA’s Executive Committee has settled on an 18-club Women’s Champions League (up from 16), with three home matches, three away matches and knockout rounds. It is also establishing a second European competition for women’s clubs. These changes will be in effect for the 2025/26 season. For the women, as ...
-
News briefsNew £30 million fund to support grassroots women’s football in the UK
The UK Department for Culture, Media and Sport and The Football Association (FA) have announced a £30 million (€35m) fund for grassroots football in England. The Government is providing £25 million (€29.2m) in funding while The FA is contributing £5 million (€5.8m). The fund was inspired by England’s women’s national ...
-
News briefsAdidas teams up with Bugatti for football boot release with a twist
Bugatti and Adidas have come together to create a limited edition football boot – and a release with a twist. The Adidas X Crazyfast Bugatti will be auctioned through the Adidas Collect Web 3 platform, and successful bidders will receive both a physical pair and a digital twin. The Adidas ...
-
News briefsLionel Messi is the world’s most marketable athlete for 2023
Lionel Messi tops SportsPro’s annual list of the world’s 50 Most Marketable Athletes (50MM) for a second time. The Argentinean footballer, who currently plays for Inter Miami, finished ahead of National Basketball Association (NBA) star LeBron James. Football player Alexandra (Alex) Morgan ranked third, followed in the top 10 by ...
-
ArticleFrance’s Ligue 1 eyeing the US
Ligue 1, the top football league in France, could be mulling over regular-season matches in the US, according to Front Office Sports. The league receives an annual $85 million for the foreign broadcast rights of its matches, but that contract (with BeIN Sports) is coming to an end. The league ...
-
News briefsFootball thrives in Spain
Though it has long been the country’s “king sport,” football continues to expand in Spain. Citing figures put together by the market-analysis firm Circana (now part of NPD Sports Tracking Europe), Diffusion Sport relates year-on-year double-digit rises in both sales and units moved for football apparel and shoes for the ...
-
News briefsSkechers football boots now available
Source: Skechers Skechers SKX_01 In recent weeks, fans around the world have watched Harry Kane on the pitch, scoring multiple goals for his new club Bayern Munich while wearing Skechers football boots. Now Skechers has launched the boots, for which Kane is an ambassador, in stores in ...
-
News briefsAdidas presents fashion-forward LFSTLR collection
Source: Adidas Supporting the growing Blokecore fashion trend, Adidas has unveiled its new LFSTLR jersey collection featuring the third jerseys of the 23/24 season from some of its leading clubs, reinterpreted as fashion-forward lifestyle streetwear. LFSTLR, the “most wearable soccer jersey,” blurs the lines between soccer performance ...
-
News briefsSports Direct working to improve female representation in football
Sports Direct is launching an “Equal View” campaign, which seeks to improve the representation of football fans and grassroots football following the success of this summer’s FIFA Women’s World Cup 2023. The retailer, owned by parent company Frasers Group, has worked with Getty Images to create a free bank of ...
-
Infographics & DataFIFA Women’s World Cup 2023 in numbers
How many goals? How many fouls? How many sponsors? How much revenue? Our latest infographic has all the numbers from the FIFA Women’s World Cup ’23
-
News briefsSkechers launches football range with Harry Kane as new brand ambassador
Captain of the England national football team Harry Kane, who recently signed to FC Bayern Munich, has entered a long-term partnership with Skechers that extends beyond the pitch. Kane will be at the forefront of the brand’s first football boots, launching in the UK and Europe in September, and will ...
-
News briefsNike criticized for replica shirt decision
The FIFA Women’s World Cup Australia & New Zealand 2023 has just begun but English fans cannot purchase the replica shirt worn by their team’s goalkeeper, Mary Earps. According to the Daily Mail, Nike’s decision not to sell goalkeeper shirts is part of the company’s commercial strategy, although Earps pointed ...
-
ArticleAdidas welcomes Messi to Miami, expands youth football initiatives
On July 19, Adidas welcomed Lionel Messi to Miami, celebrating the Argentine star’s arrival in North America ahead of his first game for Inter Miami CF on July 21. A number of Adidas-branded vehicles, including a cargo ship, boats and helicopters, passed through the Port of Miami and were dressed ...
-
News briefsFootball equipment market to grow 2.59% CAGR by 2027, propelled by eco-friendly products
The football equipment market is estimated to grow by $2,021.66 million from 2022 to 2027, representing a compound annual growth rate of 2.59 percent during the forecast period, according to a recent research report by Technavio. Europe, which accounted for the largest share of the global market in 2022, is ...
-
News briefsAdidas and Prada launch first joint football boot collection
Adidas and Prada have unveiled their first joint collection of football boots. The Adidas Football for Prada collection for men and women combines Prada’s sophisticated codes and materials with Adidas’ performance football technologies. The collection reimagines three Adidas products – the Predator Accuracy, Copa Pure and X Crazyfast. The boots ...
-
News briefsJill Scott to captain England at Charity Soccer Event
Soccer Aid, the charity event in aid of UNICEF, announced former England player Jill Scott will lead the England side in the world’s biggest charity football game – the first time a female player has skippered England. Scott will play alongside fellow Soccer Aid debutants, including former Lioness Karen Carney, ...
