All Football articles – Page 5
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News briefsGerman Football Association and Fanatics expand and extend their partnership
The Deutsche Fußball Liga (DFB) and sports e-commerce giant Fanatics have announced a long-term extension to their existing omnichannel retail partnership. The expanded and extended partnership, encompassing both UEFA Euro 2024 in Germany and the 2026 FIFA World Cup, will see Fanatics retain exclusive global e-commerce rights with the DFB ...
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News briefsUnibet starts sponsoring amateur basketball in France
Kindred Group’s sportsbook brand Unibet has generalized the name of its sponsorship program in France from #AuCoeurDuFootball to #AuCoeurDuSport (literally “in the heart or core of sport”). This year, the program will be supplying kits and other equipment (worth about €2,500 per club) to some 400 amateur clubs – 100 ...
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News briefsGermany and France imagine a “year of sport” at latest meeting
A Franco-German Council of Ministers celebrated the 60th anniversary of the Elysée Treaty in Paris on Jan 22 – a treaty of friendship between France and West Germany, signed by President Charles de Gaulle and Chancellor Konrad Adenauer on Jan 22, 1963 at the Élysée Palace. The recent Council of ...
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News briefsAdidas presents its first collection for Italian national football team
As the new official partner of the Italian Football Federation (FIGC) and supplier of all Italian national teams (men’s, women’s, youth, futsal, beach soccer and e-sports), Adidas has now unveiled its first collection of products for the teams, created in collaboration with FIGC. Much of the collection’s design is inspired ...
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ArticleThe latest figures of Italian football
The Italian Football Federation (FIGC) has released its Integrated Report 2021, which provides the main figures of the sport in terms of social, economic and fiscal impact. Around 4.6 million people play football in the country, of which 1.4 are also FIGC-registered players. The game is extremely popular among adolescents, ...
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News briefsAdidas partners with the Saudi Arabian Football Federation
The Saudi Arabian Football Federation (SAFF) has announced the signing in Doha of a new partnership contract with Adidas. From March 2023 and until 2026, the German sportswear brand will be the exclusive supplier of all training and match clothes for the Saudi national football teams. SAFF currently has an ...
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ArticleFIFA’s new report highlights further growth of elite women’s football
FIFA has released the second edition of Setting the Pace, a benchmarking report that provides a comprehensive analysis of the elite women’s football landscape globally. The first edition was released in May 2021. The new report, compiled with the support of Deloitte, reveals further growth and development in several areas. ...
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ArticleReusch goes museum: Part of “Football: Designing the beautiful game” in London
Source: Felix Speller George Best’s worn boots For the first time, the exhibition “Football: Designing the beautiful game” was on display at the Design Museum in London from April to August 2022. The goal of this exhibition was to look at football from a different perspective and ...
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ArticleCrypto.com, Byju’s and Co: The sponsors and partners of the FIFA World Cup Qatar 2022
For the World Cup in Qatar at the end of 2022, FIFA has designated seven official sponsors. Among them is Crypto.com, the cryptocurrency platform. We have an overview of all sponsors. FIFA has announced two tech companies, Crypto.com and Byju’s, as new sponsors for the World Cup in Qatar. The others are Budweiser, HiSense, McDonald’s, Vivo and Mengniuir. In addition to the seven sponsors for the World Cup, FIFA has six long-term partners.
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News briefsSpotify to be FC Barcelona’s new main partner
With the start of the 2022/2023 season this summer, the music streaming service Spotify will become FC Barcelona’s new main sponsor, replacing Rakuten. The contract is initially effective for four seasons and includes jersey sponsorship for the men’s and women’s teams as well as naming rights for the stadium. As ...
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News briefs
Italy focuses on bid to stage UEFA Euro 2032
The Italian Football Federation (FIGC) has announced plans to host the UEFA Euro 2032. Italy, the winner of the 2021 tournament, had considered a bid for Euro 2028, but FIGC’s president Gabriele Gravina said a proposal to host the tournament in 2032 would allow more time to modernize stadiums across ...
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News briefs
Adidas introduces the X Speedflow football boot
Adidas is launching the X Speedflow, a football boot that is said to “redefine speed” in the game. In 2020, the company launched the X Ghosted, developing a light-weight boot that would reflect today’s fast football. Adidas’ product creation team got feedback from both athletes and amateurs on how that ...
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News briefs
English soccer to boycott social media over “abuse”
Various British football associations will be boycotting the social media networks for the U.K.’s bank holiday from April 30 to May 3. The reason, as their common statement reads, is the “ongoing and sustained discriminatory abuse received online by players and many others connected to football.” The announcement was made ...
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News briefs
Hyperice signs endorsement deals with U.S. Soccer, new golfers
U.S. Soccer has made Hyperice its “official recovery technology partner” for the next several years. Hyperice has been working with U.S. Soccer since 2013, but this is the federation’s first sponsorship deal with the producer of a therapeutic device: in this case, for vibration, percussion and thermal treatments. Negotiated through ...
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News briefs
Brands and values in Italy's Serie A technical sponsorship deals
The technical sponsorship market in Serie A, the top tier of the Italian football league, is worth a combined €118.6 million, according to an assessment by Sporteconomy.it. The figure, which does not include commercial sponsorships, was calculated based on the deals between the different Serie A clubs and the nine ...
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News briefs
Adidas founds the Football Collective
Adidas has launched the Football Collective in London, Paris, Berlin, New York, Los Angeles and Tokyo. A form of federation of local individuals and clubs, the Football Collective intends to foster social changes through football. It will be working with local initiatives already set up under the Adidas Football Collective ...
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News briefs
Trends in football sponsorship
The total value of sponsorship across the top five leagues in 2020 stands at more than €3.3 billion, according to KPMG Football Benchmark. The report takes into account partnerships across England’s Premier League, Germany’s Bundesliga, La Liga in Spain, Italy’s Serie A and Ligue 1 in France. Regarding where the ...
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News briefs
Adidas and the Mexican Football Federation (FMF) have extended their...
Adidas and the Mexican Football Federation (FMF) have extended their long-standing partnership. Adidas will continue to be the FMF's official supplier through the 2026 Fifa World Cup, which will be played in Mexico, Canada and the U.S. The original deal between Adidas and the FMF ran from 1984 to 1990. ...
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News briefs
Adidas is reinforcing its ties with the German national football...
Adidas is reinforcing its ties with the German national football team (DFB), of which it has been the sponsor for a long time. The DFB will be training for the 2020 European Football Championship (Uefa Euro 2020) at World of Sports, Adidas' headquarters in Herzogenaurach. Preceding the announcement was a ...
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Article
Adidas and Nike back women’s football
Adidas has signed up as a founding partner of United for Girls, a new initiative from the U.S. Soccer Foundation aimed at increasing opportunities for girls and women from underserved communities to play football. Adidas' participation in United for Girls is part of the brand's “She Breaks Barriers” initiative to ...
