All Football articles – Page 6
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Adidas is celebrating the 25th anniversary of its Predator football...
Adidas is celebrating the 25th anniversary of its Predator football boot with three limited-edition boots and a commercial featuring Zinedine Zidane and David Beckham
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Adidas has signed multi-year sponsorships with two American football players...
Adidas has signed multi-year sponsorships with two American football players at the top-tier university level: Marquise “Hollywood” Brown of Oklahoma and Hakeem Butler of Iowa State. Both play the position of wide receiver. Butler recently debuted this year's Adizero 40 cleats and Adizero 8.0 cleats during on-field workouts and 40-yard dash trials in ...
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>Macron has become the technical sponsor of a German football...
>Macron has become the technical sponsor of a German football team, Karlsruher SC, taking the place of
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Adidas has extended its sponsorship agreement with the Scottish Football...
Adidas has extended its sponsorship agreement with the Scottish Football Association through 2022
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Adidas has launched the Tango app for the football community,...
Adidas has launched the Tango app for the football community, and as a rallying point for participants in the Tango League, a grassroots football competition. The group said that the app became available on Sept. 3 in the U.S., the U.K., Germany, France and Spain, to help football enthusiasts ...
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Adidas has unveiled a new multi-season partnership between its football...
Adidas has unveiled a new multi-season partnership between its football division and Gosha Rubchinskiy, the fashion maker from Moscow. The Adidas Football x Gosha Rubchinskiy collection debuted on the runway of the former Königsberg Stock Exchange in Kaliningrad, Russia on Jan. 12, at Rubchinskiy's fashion show for autumn-winter 2017/18. Adidas ...
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Adidas reclaims European football market lead
Adidas claims that it has taken the lead in the European market for football shoes and that it should reach a new record turnover of €2.5 billion in the football category this year, up from €2.2 billion in 2015. This would be more than twice the sales that the company ...
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Adidas gets a toehold in the French football team, sponsored...
Adidas gets a toehold in the French football team, sponsored by Nike, with a 10-year sponsorship control with Paul Pogba, a 22-year-old member of the team who did not have a footwear contract before. The deal is said to be valued at €40 million. Pogba is regarded as a star ...
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Adidas has announced the release of its first laceless football...
Adidas has announced the release of its first laceless football cleat, indicating that it will help its players to control the game better than before. It will be worn by sponsored football players from Jan. 23. Lotto, which launched its first laceless football boot ten years ago, had no comment ...
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According to recent data by Sports Marketing Surveys (SMS), football...
According to recent data by Sports Marketing Surveys (SMS), football participation in the U.K. peaks in popularity among 6-13s, with more than a third playing. From this point the percentage of participants drops steadily to 13 percent at age 18. It holds steady between 25 and 44, and finally falls ...
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Adidas projects buoyant football sales
Instead of the usual glitz and football stars on a podium, the Adidas ball for the group stages of the European championship finals in 2016 was unveiled by Zinedine Zidane on his Instagram account earlier this month. The blue, white and red color design of the Beau Jeu is reminiscent ...
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Adidas leads research project on recyclable football products
The Adidas Group is leading a three-year research project, Sport Infinity, to make sporting goods that can be repeatedly recycled, without any chemical adhesives or waste. Using an inexaustible super-material, they could be entirely broken down and remolded into new performance products. The project focuses on plastic-based football products, starting with ...
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Adidas reports record sales in football
Adidas announced that it would “definitely achieve” its €2 billion sales target for football products in 2014, after assessing data in the run-up to and after the first 12 days of the 2014 Fifa World Cup in Brazil. The company has been gradually building demand for its shirts, boots and balls ...
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Adidas is replacing Legea as sponsor of the national football...
Adidas is replacing Legea as sponsor of the national football team of Bosnia-Herzegovina
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Adidas is ending its sponsorship of the Stocke City football...
Adidas is ending its sponsorship of the Stocke City football team in England
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Adidas and Nike launch new football boots
Adidas and Nike have both launched new and innovative football boots based in the run-up to the Fifa World Cup in Brazil. Both products are based on the new knitting technology that they have already applied to their lines of running shoes, raising a dispute between them about intellectual property ...
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Adidas has launched an online gaming platform starring footballer Lionel...
Adidas has launched an online gaming platform starring footballer Lionel Messi in connection with the upcoming World Cup in Brazil. The new “Fast or Fail” game, which also offers players a chance to win a trip to Brazil, can be accessed on mobiles or desktops at www.adidas.com/fastorfail and is further ...
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Adidas puts big money into Italian football
Adidas' only major football property in Italy was the AC Milan team, but the Big a and the Swoosh will each sponsor two important Italian football teams over the next few years. Without commenting on its financial arrangements, Adidas confirms that it will replace Nike as the new technical sponsor ...
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Adidas has extended its sponsorship of the Chelsea football club...
Adidas has extended its sponsorship of the Chelsea football club for the next ten year under a deal that is said to be worth £300 million (€350m-$455m). The Three Stripes have clothed the English team since 2006. The new contract is due to expire in 2023.
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Adidas eyes €2 billion in football in 2014
Adidas told journalists converging on its head office Tuesday that it expects to achieve record sales of €2 billion in football in 2014. This compares with sales of more than €1.5 billion during the World Cup year of 2010 and a little over €1.7 billion in 2012, when Adidas benefited ...
