People
It's people's business and we cover it. Find here the latest updates about personnel changes and read interviews with influential movers and shakers from the sports business.
Craft’s CEO: ‘In five years we will double our turnover to €350 million’
Swedish Craft has really good momentum. The company, which 25 years ago was best known for its blue and black underwear, now has a turnover of SEK 2 billion (€175m) and is a recognized brand in running, cross-country skiing and cycling. With CEO Stefan Persson at the helm, the goals are set high: in five years, turnover is expected to double.
Nemo: How customer centric design philosophy for meaningful action works
In an exclusive interview, NEMO Equipment shares how their customer-centric design philosophy fuels eco-conscious innovation in outdoor gear.
Arena CEO Peter Graschi: “I am sure that swimming is becoming more and more popular”
We spoke to Peter Graschi about the importance of major sporting events, what this means for the marketing, his predictions for the future of swimming and his plans for sustainability.
New Wave Group CEO on the company’s US plans and the desire to acquire more sports brands
New Wave Group, proprietor of Craft and Tenson, has started teamwear sales in the US. An interview with CEO Torsten Jansson.
How Kevin Ross wants to increase Under Armour’s influence in Europe
Under Armour’s Senior Vice President and EMEA Managing Director talks about regional adaptions and the role of sportswear.
Hestra goes against the grain, never better in a competitive industry
The Swedish glove manufacturer is doing better than ever. An interview with CEO Anton Magnusson.
Former Callaway Golf president hired by Oncore Innovations
Golf technology and golf ball development company Oncore Innovations, has announced that Frederick Port joins the company.
J.Lindeberg hires experienced MD for Central Europe
With experience from Nike, TNF and Spyder, J.Lindebergs sets hope that new MD Felix Burman will lead the way in Central Europe.
Frasers Group to name Sir Jon Thompson as its new Chair, according to reports
Frasers Group is the parent company of British retailer Sports Direct.
Xponential Fitness, Inc. appoints new member to its Board of Directors
Xponential’s newest board member has more than 25 years of experience in hospitality and franchising.
Guillaume Meyzenq to be Salomon’s new President and CEO
An experienced executive and company veteran is taking charge at Salomon.
Faithful servant leaves Rip Curl after 35 years
José Farinha, a key figure at Rip Curl in Portugal, is retiring after 35 years of dedicated service.
Adidas signs first high school women’s player
In the search for the next superstar, brands are signing sponsorship deals with even younger talent. Adidas has partnered with a 16-year-old highschool hooper for the first time.
Kästle partners with Olympic champion Anna Veith
The Austrian ski brand is partnering with the decorated Olympian to inspire young people to take up skiing and develop innovative alpine products.
Cristiano Ronaldo, YouTuber
The football star has expands his presence on social media.
One of Nike’s ‘unsung heroes’ has passed away
Douglas Houser, whom Phil Knight calls ‘an unsung hero’ of Nike, dies at 89.
Former Nordica president Franco Vaccari has passed away
Franco Vaccari, a former shareholder of the Tecnica Group, passed away unexpectedly on March 11, 2023, at 83, according to Tecnica Group information. Vaccari was one of the most important entrepreneurs in the history of the so-called Sportsystem district of Montebelluna in the Northern Italian Treviso province.
German ski racing icon Rosi Mittermaier passes away at 72
Former German ski racer Rosi Mittermaier has died. With her two gold medals at the 1976 Winter Olympics in Innsbruck, “Gold Rosi,” as she was subsequently known, mesmerized all of Germany. Her family told Bayerischer Rundfunk that Mittermaier fell asleep peacefully at the age of 72 in Garmisch-Partenkirchen on Jan. ...
Intelligence, analysis and advice for the global sporting goods industry.
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