All Impact of Sports articles
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Article
How to turn sports passion into movement
The sports world must confront reality: there is very limited data that suggests major sporting events significantly boost long-term sports participation.
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News briefs
New signatories from the golfing world for Sports for Nature
The IGF, the French Golf Federation and the Swiss Golf Federation have signed up to the Sports for Nature Framework, which promotes sport’s ability to engage with nature and contribute to its protection and restoration.
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Article
Asics tests production of customized on-demand insoles
Asics and Dassault Systèmes have opened a test studio near Paris to trial on-demand personalized insoles.
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News briefs
Blizzard raises $60K for women in sports and climate change prevention
Source: Blizzard Children’s book “Leader of the Pack” The US subsidiary of Austrian ski manufacturer Blizzard, part of the Tecnica Group, announced that it has raised $60,000 through the sale of limited-edition Hilaree Nelson skis and the children’s book “Leader of the Pack.” On Sept. 26, 2022, ...
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Article
Under Armour’s Kevin Ross: “It’s about more than just the game”
Kevin Ross, SVP and EMEA Managing Director at Under Armour, discusses how the brand leverages sports for social impact, focusing on youth empowerment and community well-being. Discover how Under Armour’s initiatives and partnerships aim to prepare young athletes for success in life beyond sports.
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News briefs
Asics and Paris aim to tackle mental illness through spontaneous sport
Together with a handful of handball professionals, including Asics-sponsored Océane Sercien and Dylan Nahi, Asics, We Are Etandart and the City of Paris have inaugurated a newly renovated handball court at Square Montholon in the 9th arrondissement of the capital.
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Article
Addressing physical inactivity: Nike’s strategic approach to inspiring youth
In an exclusive interview, Nike’s Rosalyn Menon Kennedy reveals the company’s initiatives to promote an active lifestyle among youth.
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News briefs
Bluebella launches campaign with Team GB Women’s Rugby
Bluebella has launched a new campaign featuring the stars of the Team GB women’s Olympic rugby team. With Paris 2024 starting at the end of July, Team GB Rugby Sevens players Jasmine Joyce, Celia Quansah and Ellie Boatman have teamed up with the underwear brand’s #StrongIsBeautiful campaign to encourage girls ...
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Article
Asics’ Gary Raucher: “Our role in society is inspire people to move”
SGI Europe spoke to Gary Raucher, Executive Vice President, Head of Product, Marketing, and Merchandising at Asics, about the brand’s influential role in promoting physical and mental health through sport.
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Infographics & Data
Physical inactivity among adolescents and adults
The latest data from the World Health Organization (WHO) highlights a significant global challenge: adolescents and adults are not meeting recommended physical activity levels.
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C-Suite Interview
Pentland’s Simon Rowe: “We have a responsibility to drive change”
Pentland Brands is on a mission to get people moving. Discover how their sports brands like Speedo and Canterbury want to help 100 million people to be more active.
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Article
Global decline of physical movement and how the sporting goods industry can take up this challenge
The global decline in physical activity poses serious health risks, and the sporting goods industry is uniquely positioned to address this challenge through innovative initiatives.
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Article
Driven by purpose: the social impact of sport
Sport is a powerful force for positive social change, promoting inclusion, teamwork, and mental wellbeing. From grassroots initiatives to global campaigns, leading brands like Nike, Puma, and Adidas are using their platforms to foster community, support equality, and champion important social causes.
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Article
WFSGI CEO Emma Zwiebler: “We need to tackle the physical activity crisis by harnessing the power of our industry”
Physical inactivity is on the rise, posing a major threat to public health and the sporting goods industry.
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News briefs
WFSGI and sporting goods companies react to WHO’s inactivity data
According to the WHO, 31 percent of adults are “inactive” and “not meeting the recommended levels of physical activity (just 150 minutes of moderate exercise per week).” This figure, it predicts, will at the current rate of change rise to 35 percent by 2030. It stood at ...
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News briefs
Well−being on top of Asics’ sustainability agenda
With the release today of its 2023 sustainability report, Asics reveals how prioritizing mental and physical well-being is helping to drive its sustainability agenda across a range of material topics from supply chains to climate action. Key examples include: Raising awareness of the global gender gap ...
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C-Suite Interview
Community first: Why Snipes is much more than just a retailer
Dennis Schröder’s vision takes Snipes beyond retail. Discover how community engagement drives the company’s success.
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News briefs
Puma to become main sponsor of Nürnberg Pride
Puma will continue to be the main sponsor of Christopher Street Day Nürnberg e.V., an organization that campaigns for the rights of the queer community in the metropolitan area of the German city of Nuremberg, and accompany it at a variety of events during the Nürnberg Pride weeks this July ...