All In-Store articles
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News briefs
Asda rolls out Gym Locker activewear line
The range is meant as an affordable solution for sports and athleisure enthusiasts.
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K-Way reopens its Milan flagship
The revamped Milan store is part of a brand’s international expansion plan primarily focusing on Europe.
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Article
Desport is on the fast track to complete the last Decathlon’s project in Russia
Desport, a successor of Decathlon in Russia, plans to launch its largest store in Khimky, the Moscow Oblast, by the summer of 2025, the company has recently revealed.
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Article
Blue Tomato has opened its 90th store
Stockholm is the latest city to welcome the Austrian tomato since Blue Tomato recently opened its latest store in Mood’s hip, central galleria.
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Norrøna opened up in Zurich
During the holidays, Norweigan Norrøna opened up its second Swiss store.
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Skechers opens new concept store in Prague
The new store brings the number of Skechers retail locations in the Czech Republic to eight.
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Article
Super Saturday to draw out 157.2m shoppers
No less than 157.2 million people in the US will shop on the last Saturday before Christmas.
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Sports Direct open up new store in London
Sports Direct has opened the doors to the latest store in the chain at the Westfield White City shopping center in London.
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Vans opens skateable flagship store
Originally opened in 2019, Vans’ Oxford Street store has been transformed into a new retail and community hub, in celebration of the brand’s three passions: skateboarding, music and art. The installation has been curated to “showcase skateboarding culture through elevated architectural and retail design,” and was designed by Milan-based architecture ...
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New distribution center for Hervis near Vienna
The Austrian sports retailer is investing in optimized logistics and new jobs.
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Retail pesence expanded by Patagonia on Hawaii’s North Shore
The outdoor brand is expanding its retail footprint with a dedicated area for surfing equipment and services.
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Wilson has opened a tennis store in Dallas
Tennis, anyone? Amer Sports brand Wilson has opened a flagship store at the North Park Center in Dallas, Texas.
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Salomon has opened in Milan
Right now, Salomon is opening a lot of their own stores. Fashion and shopping city Milan is the newest location for the company.
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Puma has opened 2,300 sqm store in Las Vegas
Puma has opened its second North American flagship store in Las Vegas, at the BLVD shopping center, a 25,000-square-foot retail space with three stores.
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Gymshark opens Holiday pop-up in NYC
The British fitness and clothing brand has opened its first US pop-up store in over seven years in New York City.
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Article
Decathlon to expand heavily in Germany – 60 new store openings by 2027
60 new store openings and €100 million invested in new locations and modernizations. Decathlon Germany’s expansion plans until 2027 are, to say the least, massive.
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Vuori has landed in Europe
After opening 70 stores in the US and e-commerce operations in Asia and Mexico, the retailer is expanding in Europe with a first flagship in London.
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Craft has opened up its first store in the US, fully focused on running
On Broadway, New York, Craft has opened up a store that will focus on running during the New York Marathon.
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On opens up two new stores in the US
New York and Chicago, there are the locations for On Runnings two new stores in the US.
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Foot Locker steps into India
Foot Locker debuted in India on Nykaa and offline at Nexus Select City Walk in Delhi with its first store in the country.